| Reference: | 英文文獻
1. Anterasian, C. and Phillips, L. (1988),“Discontinuities, Value Delivery, and the Share-Returns Association: A Re-examination of the ``Share-Causes-Profits`` Controversy”, The Marketing Science Institute, MA, p.88-109
2. Bruce S. Tether & Christiane Hipp (2002), “Knowledge Intensive, Technical and Other Services: Patterns of Competitiveness and Innovation Compared”, Technology Analysis & Strategic Management, 14(2), p.163-182
3. Daniel M. Evans and Aaron C. T. Smith (2004), “Augmenting the Value Chain: Identifying Competitive Advantage via the Internet”, Journal of Information Technology Theory and Application, 6(1),p. 61-78
4. David Walters and Geoff Lancaster.(1999), “Value and information - concepts and issues for management”, Management Decision. 37(8),p. 643-656s
5. David Walters and Geoff Lancaster.(1999), “Value-based marketing and its usefulness to customers”, Management Decision. 37(9),p. 697-708
6. David Walters and Geoff Lancaster.(2000), “Implementing value strategy through the value chain”, Management Decision. 38(3) ,p.160-178
7. David Walters and Mark Rainbird (2004), “The demand chain as an integral component of the value chain”, The Journal of Consumer Marketing. 21(7) , p. 465-475
8. Dennis A Pitta and Michael V Laric. (2004), “Value chains in health care”, The Journal of Consumer Marketing,21(7) , p. 451-464
9. Eisenhardt, Kathleen M (1989), “Building Theories from Case Study Research”, Academy of Management. The Academy of Management Review. 14(4) ,p. 532-550
10. Evans, J.R. and Berman, B. (2001), “Conceptualizing and operationalizing the business-to-business value chain”, Industrial Marketing Management, 30(2), p. 135-148.
11. Fjeldstad Øystein and Haanæs Knut (2001), “Strategy Tradeoffs in the Knowledge and Network Econom”, Busines Strategy Review, 12(1),p.1-10
12. Fjeldstad Øystein and Andersen Espen (2003), “Casting off the chains”, European Buiness Forum,14, p. 47-53
13. Frits K. Pil, Matthias Holweg.(2006), “Evolving From Value Chain to Value Grid”, MIT Sloan Management Review. 47(4), p.72-80
14. Gabriel Cepeda Carrión; José Luis Galán González; Antonio Leal(2004), “Identifying key knowledge area in the professional services industry: a case study”, Journal of Knowledge Management, 8(6), p. 131-150
15. Goran Svensson.(2003), “Consumer driven and bi-directional value chain diffusion models”, European Business Review. Bradford: 15(6), p. 390-401
16. Grant, R.M (1991), "The resource based theory of competitive advantage", Californian Management Review, 33 (3), p. 114-135
17. Grant, R. M. (1995) Contemporary Strategy Analysis: Concepts, Techniques, Applications, Cambridge, Massachusetts, USA: Blackwell Publishers.
18. Hauknes, J (1999), “knowledge intensive services-what is their role?”, Paper prepared for OECD Forum on Realising the Potential of the Service Economy, Paris,28(9), p.1-24
19. Heiner Evanschitzky, Dieter Ahlert, Günther Blaich, Peter Kenning (2007), “Knowledge management in knowledge-intensive service networks; A strategic management approach”, Management Decision. 45(2), p.265-283
20. Ian Miles.(2005), “Knowledge intensive business services: prospects and policies”, the Journal of Futures Studies, Strategic Thinking and Policy.7(6) ,p.39-63
21. Jacob Norvig Larsen(2001), “Knowledge, Human Resources and Social Practice: The Knowledge-Intensive Business Service Firm as a Distributed Knowledge System”,21(1), p.81-102
22. Joanne Roberts (2000),”Knowledge Systems and Global Advertising Services”, Creativity and Innovation Management, 9 (3), p. 163-170.
23. Kotler and Keller (2006), “Marketing Management” 12e, Pearson Education.
24. Mark Freel(2006), “Patterns of Technological Innovation in Knowledge-Intensive Business Services”, Industry and Innovation; 13(3) ,p.335-358
25. Markus, M. L. (1989), “Case Selection in a Disconfirmatory Case Study”. In Cash, J. I. and Lawrence, P. R. (Eds.), The Information Systems Research Challenge: Qualitative Methods, Harvard Business School Research Colloquium, Vol. 1. Boston, MA: Harvard Business School.
26. Michael J, Lanning and Edward G, Michaels (1998), “A business is a delivery process,” McKinsey staff paper, 41(6)
27. Miles, L, Kastrinos, N., Flanaghan, K., Bildebeek, R., Den Hertog, P., Huntink, W. and Bouman, M. (1994), “Knowledge Intensive Business Services: Their Roles as Users”, Carriers and Sources of Innovation, Prest Publications, Manchester.
28. Normann, R. and Ramirez, R. (1993), "From value chain to value constellation: designing interactive strategy", Harvard Business Review, 71 (4), p. 65-77.
29. Norman T. Sheehan (2005), “Why old tools won`t work in the new knowledge economy”, The Journal of Business Strategy, 26(4), p. 53-60
30. Norman T. Sheehan, Charles B. Stabell.(2007), “Discovering new business models for knowledge intensive organizations”, Strategy & Leadership. 35(2), p. 22-29
31. Paul Windrum, Mark Tomlinson (1999), “Knowledge-intensive services and international competitiveness: A four country comparison”, Technology Analysis & Strategic Management. 11(3), p. 391-408
32. Pim den Hertog (2000), “Knowledge-intensive business services as co-producers of innovation”, International Journal of Innovation Management, 4(4), 491-528
33. Schmenner, Roger W., 1986, “How Can Service Businesses Survive and Prosper? ”, MIT Sloan Management Review, 27(3), p.21-33
34. Slywotzky, A.J. and Morrison, D.J. (1997), “The Profit Zone (獲利寶典-創造高利潤的營業計畫)”, Wiley, New York, NY.
35. Stabell Charles (2001), “New Models for Value Creation and Competitive Advantage in the Petroleum”, Research Report 1/2001, Norwegian School of Management BI Department of Strategy
36. Wayne McPhee, David Wheeler (2006), “Making the case for the added-value chain”, Strategy & Leadership, 34(4) ,p. 39-46
37. Yildirim Yilmaz and Umit S. Bititci.(2006), “Performance measurement in tourism: a value chain model”, International Journal of Contemporary Hospitality Management, 18(4) ,p. 341-349
38. Yin, R. K. (1994). Case Study Research Design and Methods (2nd Ed.). Thousand Oaks, CA: SAGE Publications.
中文文獻：
1. 洪順慶(2003)，從心行銷：從滿意到愛慕的服務秘訣，天下雜誌出版。
2. CPC產經調研團隊(2009)，挑戰3.5級產業，服務業轉型與升級的關鍵思路，能力雜誌，第637期，p. 20-27。
3. 台灣服務業聯網網站，http://www.twcsi.org.tw
4. 行政院主計處網站，http://www.dgbas.gov.tw/mp.asp?mp=1
5. AGB Nielsen Media Research，http://www.agbnielsen.net/default.asp
6. TNS 模範市場研究公司網站，http://www.tns-global.com.tw/
7. 寶來金融集團官方網站，http://www.polaris.com.tw/polaris/taiwan/stock/
8. 日盛證券官方網站，http://www.jihsun.com.tw/
9. 信義房屋官方網站，http://www.sinyi.com.tw/。
10. 遠傳電信官方網站，http://myurl.com.tw/ioh5 |
