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| Title: | 台灣年輕族群對消費性電子產品的未來需求
Service demand of consumer electronic products for young adults in Taiwan |
| Authors: | 黃舒意
Huang, Joane |
| Contributors: | 尚孝純
Shang, Shari
黃舒意
Huang, Joane |
| Keywords: | 消費性電子產品 |
| Date: | 2009 |
| Issue Date: | 2010-12-08 01:59:00 (UTC+8) |
| Abstract: | 台灣年輕族群對消費性電子產品的未來需求
The revolution in communication technology has had a strong impact on consumer electronics companies. In order to better forecast the future demand of the electronic products and related technology trends, the purpose of this research is to learn what the market demands for consumer electronic products will be among young Taiwanese consumers in 2015.
This thesis covers consumer behaviors and future technology trends. The targeted study groups are young adults in Taiwan currently ranging in age from 20 to 40; the focus is on those with a mature mind-set and sufficient economic support. This group of people uses many hi-tech electronic products in their daily lives. This research explores various factors that shape demand, such as gender, age, education, profession, and annual incomes.
Using this approach as a basis, the future demand of young adults in Taiwan may be better forecast. This research lays out a long-term innovative products plan. Manufacturers in the IT Industry may also refer to the survey data as a guideline to suggest future developments in IT infrastructure.
Abstract i
TABLE OF CONTENTS ii
Table List iv
Figures List vii
Appendix: ix
1. Introduction 1
1.1 Motivation 1
1.2 Background 2
1.3 Objective 3
2. Literature Reviews 4
2.1 Characteristics of Young Adults in Taiwan 4
2.2 Definition of CE Products 6
2.3 Features of Modern CE Products 6
2.4 Factors affecting the innovation of Consumer Electronics 8
2.5 Current and Future Demand of Consumer Electronics in Taiwan 10
3. Methodology – Research Procedure 15
3.1 Study Method 15
3.2 Procedure 16
4. Analysis 34
4.1 The characters of life tendency and values of young adults 36
4.2 Consumption Patterns of young adults toward CE products 39
4.3 Young adults’ attitude toward technology 53
5. Life Style of Young Adults toward Consumer Electronic Products 58
5.1 The life style and values of Young Adults 59
5.2 Consumption Patterns by Demographic factors 67
5.3 Attitudes toward Technology from different Angels 140
6. Conclusion 145
7. Reference List 147
Abstract i
Table of Contents ii
Table List iii
Figures List iii
Appendix: iii
1. Introduction 3
1.1 Motivation 3
1.2 Background 3
1.3 Objective 3
2. Literature Reviews 3
2.1 Characteristics of Young Adults in Taiwan 3
2.2 Definition of CE Products 3
2.3 Features of Modern CE Products 3
2.4 Factors affecting the innovation of Consumer Electronics 3
2.5 Current and Future Demand of Consumer Electronics in Taiwan 3
3. Methodology – Research Procedure 3
3.1 Study Method 3
3.2 Procedure 3
4. Analysis 3
4.1 The characters of life tendency and values of young adults 3
4.2 Consumption Patterns of young adults toward CE products 3
4.3 Young adults’ attitude toward technology 3
5. Life Style of Young Adults toward Consumer Electronic Products 3
5.1 The life style and values of Young Adults 3
5.2 Consumption Patterns by Demographic factors 3
5.3 Attitudes toward Technology from different Angels 3
6. Conclusion 3
7. Reference List 3
Abstract 3
1. Introduction 13
1.1 Motivation 13
1.2 Background 13
1.3 Objective 15
2. Literatures Reviews 16
2.1 The Characteristic of Taiwan Young Adults 16
2.2 Definition of CE Products 18
2.3 The features of Modern CE Products 18
2.4 Factors affecting the innovation of Consumer Electronics 20
2.5 Current and Future Demand of Consumer Electronics in Taiwan 22
3. Methodology – Research Procedure 27
3.1 Study Method 27
3.2 Study Steps 29
4. Analysis 46
4.1 The characters of life tendency and values of young adults 48
4.2 Consumption Patterns of young adults toward CE products 51
4.3 Young adults’ attitude toward technology 65
5. Life Style of Young Adults toward Consumer Electronic Products 70
5.1 The life style and values of Young Adults 71
5.2 Consumption Patterns by Demographic factors 79
5.3 Attitudes toward Technology from different Angels 152
6. Conclusion 157
7. Reference List 159 |
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1. 財團法人國家實驗研究院科技政策菸就與資訊中心(STPI) （民98年1月20日）。市場報導:消費性電子產品漸漸變成必需品。民98年6月12日，取自： 市場報導 消費性電子產品漸漸變成必需品 http://cdnet.stpi.org.tw/techroom/market/macro/2009/macro_09_002.htm |
| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
93933019
98 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0093933019 |
| Data Type: | thesis |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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