English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113656/144643 (79%)
Visitors : 51715899      Online Users : 578
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version
    政大機構典藏 > 商學院 > 企業管理學系 > 研究報告 >  Item 140.119/47098


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/47098


    Title: 提升台電公司整體企業形象之研究
    Authors: 張愛華;彭芸;張郁敏;陳于衛;陳芃;余長河
    Contributors: 經濟部國營事業委員會
    財團法人台灣經濟研究院研究五所
    Keywords: 企業形象;整合行銷傳播;企業市場行銷;Corporate image;IMC;Corporate marketing;管理科學;社會學;其他（人文）
    Date: 2003
    Issue Date: 2010-10-14 10:48:56 (UTC+8)
    Abstract: 本研究將以企業行銷策略的概念出發，由文獻與資料蒐集開始，配合國外知名電業的企業形象研究，初步建立成功企業形象的指標，配合焦點團體與民意調查等研究方法，擬定台電公司的企業形象指標，再由整合傳播行銷策略的設計，轉化為實際的行動方案；另一方面，以知識管理為主軸，設計規劃台電公司公關資訊管理系統，有助台電公司整合公關資訊與管理業務，分享相關知識，提昇公關工作效能。 A study by Taiwan Institute of Economic Research in 2001 found that Taiwan residents graded Taipower？？s Image as 74.62 (among 100) while the service performance was graded as 75.13. Is this good or bad? Is this grade acceptable or not? This study will use IMC approach to further explore Taipower？？s corporate image in the 21st century and suggest how to win the supports from different stakeholders in Taiwan. The concept of integrated marketing communication (IMC) was developed in 1989 which addressed the strategic roles of advertising, direct marketing, promoting and public relations in an competitive environment for any company. Consumers, cost, convenience and communication (4Cs) are more important than product, price, place and promotion (4Ps) for a company. It is the purpose of this research study to evaluate those successful companies？？ image formation, design and execution and try to build up several benchmarks to implement into Taipower Corportation. The final goal of this research project is to recommend the procedures, methods, action plans and evaluation mechanism for Taipower to promote its？？ corporate image. An e-approach knowledge management system will be recommended and a system to monitor those PR events, activities, and progress in different communities will also be set up.
    Relation: TPC-546-91-2817-15-12
    應用研究
    委託研究
    研究期間: 9112~9211
    研究經費: 2950 千元
    Data Type: report
    Appears in Collections:[企業管理學系] 研究報告

    Files in This Item:

    File SizeFormat
    RRPG920201.pdf12713KbAdobe PDF21265View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback