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    题名: 掌握價值活動重組契機－後進廠商的邊陲進入策略
    其它题名: Capturing Value Activity Restructuring Opportunities-Attackers` Niche Entry Strategy
    作者: 李仁芳;高鴻翔
    Lee, Jen-Fang;Kao, Hung-Hsiang
    贡献者: 國立政治大學科技管理研究所
    关键词: 互補性資產;價值活動重組;後進廠商;邊陲;進入策略
    Complementary asset;Value-adding activity restructuring;Attacker;Niche;Entry strategy
    日期: 2008-12
    上传时间: 2010-10-06 10:32:26 (UTC+8)
    摘要: 本研究主要目的在於透過對台灣半導體領導廠商聯發科拓銷中國大陸手機晶片市場的個案研究，延伸Teece 所提PFI 架構中關於互補性資產的探討，以探討後進國的新興廠商，在技術落後、資金缺乏的情況下，如何成功地發展創新營運模式，於特定市場超越科技創新的國際廠商。本研究發現，後進國的新興廠商要成功地發展創新營運模式，於特定市場超越科技創新國際廠商，必須與產業新興勢力結合，發掘具成長潛力但被忽視的通路商品牌市場；並結合通路品牌廠商、善用產業價值鏈、調整企業本身能耐組合，以嶄新價值活動組合創造優勢；再以產品多樣性、迅速的市場反應速度、低廉成本塑造「整體方案價值」，進而從邊陲進軍主流市場。
    This study starts off by analyzing the case of MediaTek, a leading Taiwanese semiconductor manufacturer, to understand how it expanded into the Chinese mobile phone chipset market.By extending complementary asset of Teece’s PFI framework, the study then explores into how technologically back-warded, capital-stressed market attackers adopt innovative operating models to effectively compete with leading international innovators in specific markets.According to the findings of this study, in order to develop a successful niche entry strategy
    to out-compete leading international innovators in specific markets, attackers of developing countries must partner with emerging forces of the industry to identify market spaces where channel brands have shown great potential for growth but have so far been neglected. In addition, these attackers must collaborate with channel brand players, leverage the industrial value chain, and re-structure their own capability mix to create distinctive edges with brand new value-adding activities, and then develop customer competitive advantages through product diversification, rapid market response, and low-cost operations, to finally break into
    the mainstream market.
    關聯: 管理評論, 30(1), 1-16
    数据类型: conference
    显示于类别:[科技管理與智慧財產研究所] 會議論文

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