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    政大機構典藏 > 傳播學院 > 廣告學系 > 會議論文 >  Item 140.119/40155


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/40155


    Title: 大眾傳播與社區意識：社區公眾特質初探
    Other Titles: Mass Media and Sense of Community: Exploring the Characteristics of Various Community Publics
    Authors: 孫秀蕙
    Sun, Hsiu-Hui
    Contributors: 中華民國傳播學會
    國立政治大學廣告學系
    Keywords: 大眾傳播;社區意識;社區公眾特質
    Date: 1997
    Issue Date: 2010-05-31 13:41:32 (UTC+8)
    Abstract: 本研究以大台北地區居民為調查對象，深入瞭解媒介使用對社區意識與社區參與是否有正面影響，並且根據公關學者格魯尼的「情境理論」，區分不同面臨不同情境的社區公眾， 在人口特質、媒介使用、社區意識與社區參與方面是否有所差異。 研究發現，在不同的媒介指標中，觀看一般的電視新聞為預測社區意識與社區參與的重要變項，而面臨不同情境的社區公眾在部份人口特質（如教育程度與年齡）、社區意識與社區參與方面確實有顯著差異，與公關學者格魯尼的研究結果相符合。

    雖然在本研究中仍有相當比例的受訪者為宿命觀念者，但由於世代交替的關係， 年輕的受訪者對於解決問題的阻力認知程度較低，這顯示若有良好的社區傳播工具做為動員利器，進一步形成社區問題討論的公共論壇， 年輕人的社區參與仍大有可為，這點發現值得規畫社區傳播者參考借鏡。
    The research purposes of the present study are two-fold. First of all, we hope to investigate the effects of Taipei residents` media use patterns on the sense of community and participation of local affairs. Second, we hope to differentiate various community publics proposed by James Grunig`s "Situational Theory" byobserving their differences in demographic characters, media use patterns, sense of community and participation of local affairs. Our research findings suggest that watching television news makes a positive contribution to an increase in sense of community and participation in local affairs,whereas various community publicshave distinct characters in terms of educational level, age, sense of community and community participation, which in turnconfirms Grunig`s theory.

    Although there is a substantial portion of fatalistic publicin the present study, we nevertheless are optimistic aboutyoungsters` participation in local affairs. We hope there wouldbe more media providing local forums for community residents andtherefore, activating people`s participation in communityaffairs.
    Relation: 中華傳播學會97年會暨論文研討會
    Data Type: conference
    Appears in Collections:[廣告學系] 會議論文

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