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政大機構典藏 > 傳播學院 > 新聞學系 > 期刊論文 > Item 140.119/38425

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Title:	News media use and knowledge about the 2006 U.S. Midterm elections: Why exposure matters in voter learning
Authors:	Ran Wei Ven-hwei Lo
Contributors:	傳播學院新聞學系
Date:	2008
Issue Date:	2010-04-08 16:58:43 (UTC+8)
Abstract:	Examining voter learning in the 2006 US midterm elections, this study explores the relationships among motivation, media exposure, attention, elaboration, and knowledge gain in an expanded cognitive mediation model. The model characterizes voter learning from the news as a process driven by motivation, necessitated by exposure, and enhanced by attention and elaboration. With data collected from a sample of 455 respondents, the study tested the proposed model. Media exposure was found to have direct and indirect effects on attention, elaboration, and knowledge about the elections. The model was basically supported. Theoretical implications of the findings are discussed.
Relation:	International Journal of Public Opinion Research, Vol. 20, Issue 3, pp. 347-362, 2008
Data Type:	article
Appears in Collections:	[新聞學系] 期刊論文

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