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    题名: 新聞報導和公關稿之主題框架及風險訊息差異：以腸病毒為例
    Issues frames and risk messages of news releases and news coverage during the Epidemic of Entrovirus
    作者: 姜采蘋
    贡献者: 陳憶寧
    姜采蘋
    关键词: 腸病毒
    公關稿
    框架
    內容分析
    風險訊息
    日期: 2008
    上传时间: 2010-04-09 14:43:04 (UTC+8)
    摘要: 本研究以腸病毒為案例，分析腸病毒新聞報導的主要消息來源和新聞觀點為何，並比較疾管局公關稿和新聞報導對腸病毒的論述框架和訊息脈絡。此外，本研究亦配合「風險」概念，分析公關稿和新聞報導在腸病毒的各項風險相關資訊上，提供的頻率和資訊類別是否有所差異。透過上述分析比較，本研究旨在探討在專業訊息比例特別高的健康傳播領域中，新聞會以那一類消息來源為主，以及公關稿和新聞報導在同一健康議題的內容陳述和訊息提供上，是否會有所不同。

    本研究選擇病情最嚴重的2005和2008年作為分析時間，共蒐集56則疾管局公關稿和929則新聞報導進行內容分析。研究結果發現：1. 腸病毒新聞的主要消息來源為政府單位（包括中央和地方政府）及醫護人員。2. 腸病毒新聞最常出現偏向政府單位的新聞觀點。3. 腸病毒新聞的主要框架為「疫病的流行病學描述」，其次為「相關疫病的預防和保健資訊」；腸病毒公關稿則最常以「相關疫病的預防和保健資訊」為主要框架，其次為「相關疫病概論」和「疫病的流行病學描述」；公關稿比新聞更重視腸病毒的醫學概論和預防保健等偏重知識性和專業性的訊息。4. 新聞報導最常以風險訊息為主要訊息脈絡，公關稿則最常以預防訊息作為主要訊息脈絡。5. 新聞報導和公關稿最常提供的腸病毒相關風險訊息為疫區、感染人數、易受感染族群、相關病理概念、預防方式和建議、以及治療方式和可採行的措施；就總體而言，腸病毒公關稿所提供的腸病毒相關風險訊息，比新聞報導多。
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