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    政大機構典藏 > 傳播學院 > 廣告學系 > 會議論文 >  Item 140.119/38212
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/38212


    Title: 贈品和鑑定書能提升購買意願嗎?比較兩岸四城市電視購物節目銷售策略之功效
    Authors: 郭貞
    Contributors: 傳播學院廣告學系
    Keywords: 電視購物
    廣告訴求
    銷售策略
    產品類型
    Date: 2009-10-16
    Issue Date: 2010-03-12 10:47:34 (UTC+8)
    Relation: 第十七屆中華民國廣告暨公共關係國際學術與實務研討會
    The 17th International Conference of Advertising and Public Relations
    中華民國廣告暨公共關係國際學術與實務硏討會論文摘要集. 第十七屆 : 數位環境下的溝通策略,25p.
    Data Type: conference
    Appears in Collections:[廣告學系] 會議論文
    [2009第十七屆中華民國廣告暨公共關係研討會] 會議論文

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