政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/37911

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | Items with full text/Total items : 113656/144643 (79%)
Visitors : 51716297 Online Users : 627

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer

政大機構典藏 > 傳播學院 > 新聞學系 > 會議論文 > Item 140.119/37911

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/37911

Title:	Examining the Perceptual Gap and Behavioral Outcomes in the Perceived Effects of Polling News in the 2008 Taiwan Presidential Election.
Authors:	Lo, Ven-hwei, Wei, R. & Lu, H. Y. 羅文輝
Date:	2009-05
Issue Date:	2009-11-02 14:24:32 (UTC+8)
Abstract:	The ubiquity of polls in elections has led to decades of research on the impact of polls on the public. This study examines impact of news about polls in the 2008 Taiwan presidential election from a third-person effect perspective. Results of a survey using a random sample of 1,079 college students indicate that they perceived news about election polls to have a greater effect on others than themselves regardless the effects were perceived as negative or positive. Furthermore, findings show that attention to election poll news enhanced the perceived positive effects on self and others. In addition, poll credibility was found to be linked to perceived effects on self and others. The less credible elections polls were thought, the larger the self-other perceptual gap. Finally, concern about the negative effects of election poll news on others was found to trigger protective behavior. However, perceived positive effects of such news on self resulted in discourse engagement about the election
Relation:	Conference Papers -- International Communication Association. 2009 Annual Meeting, p1-26. 26p. 4 Charts.
Data Type:	conference
Appears in Collections:	[新聞學系] 會議論文

Files in This Item:

File	Description	Size	Format
1-26.pdf		180Kb	Adobe PDF2	704	View/Open

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

Loading...