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政大機構典藏 > 商學院 > 國際經營管理英語碩士學程IMBA > 學位論文 > Item 140.119/37010

請使用永久網址來引用或連結此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/37010

題名:	加州乾洗公司宅配洗衣服務商業企劃 Business plan for California dry-cleaning (caldry) mailing logistic service (MLS) in Taiwan
作者:	謝章瑞 Shieh, Ray
貢獻者:	吳文傑 Wu, Jack 謝章瑞 Shieh, Ray
關鍵詞:	商業企劃
日期:	2008
上傳時間:	2009-09-18 20:27:37 (UTC+8)
摘要:	加州乾洗公司宅配洗衣服務商業企劃 Abstract Business Plan for California Dry-Cleaning (CalDry) Mailing Logistic Service (MLS) in Taiwan By Ray Shieh The laundry business in Taiwan is considered a labor-intensive traditional business. This paper explains how California Dry-Cleaning Service (CalDry) in Taipei plans to transform the traditional business from a labor driven company to a service-oriented company. CalDry wishes to do for dry-cleaning what Star Bucks did for coffee by taking a basic service/product and building a customer experience around it. Furthermore, we will evaluate the Mail Logistic Service (MLS) the next major step in CalDry`s plan to offer our laundry services to Greater Taipei.
參考文獻:	None
描述:	碩士國立政治大學國際經營管理碩士班(IMBA) 93933018 97
資料來源:	http://thesis.lib.nccu.edu.tw/record/#G0093933018
資料類型:	thesis
顯示於類別:	[國際經營管理英語碩士學程IMBA] 學位論文

文件中的檔案:

檔案	大小	格式	瀏覽次數
93301801.pdf	97Kb	Adobe PDF2	971	檢視/開啟
93301802.pdf	64Kb	Adobe PDF2	902	檢視/開啟
93301803.pdf	68Kb	Adobe PDF2	882	檢視/開啟
93301804.pdf	67Kb	Adobe PDF2	1111	檢視/開啟
93301805.pdf	147Kb	Adobe PDF2	1052	檢視/開啟
93301806.pdf	233Kb	Adobe PDF2	1381	檢視/開啟
93301807.pdf	83Kb	Adobe PDF2	998	檢視/開啟
93301808.pdf	261Kb	Adobe PDF2	1235	檢視/開啟
93301809.pdf	66Kb	Adobe PDF2	893	檢視/開啟

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