| Reference: | 中文部分
余淑吟(2004)，<非真人角色運用於電視廣告之內容初探>，《設計學研究》，7：p.65-84
殷傳群 李健(2006)，《虛擬形象代言在廣告活動角色分析》，《商場現代化》，488：223-224
張美惠譯(2005), 《行銷人是大騙子！》, 台北：商智文化。(原書Goding[2005]. All Marketers are liars: Telling authentic stories in a low-trust world.)
許晉福、戴至中、袁世珮譯(2002),《很久很久以前：以神話原型打造深
植人心的品牌》, 台北：希格羅‧希爾。(原書Mark, M., & Pearson, C.S.[2001]. The hero and the outlaw: Building extraordinary brands throughthe power of archtypes.)
陳光棻 譯(2007)，《可愛力量大》，臺北市：天下遠見
楊麗瓊譯Morris, D.著(1999)。《人這種動物》,臺北：商務印書局。(原書Morris D. [1994]. The human animal.)
謝坤穎(2004)，《卡通代言人對於廣告態度、品牌態度與購買意圖影響之研究》，國立中央大學企業管理研究所碩士論文
英文部分
Adaval, R., Wyer, R. (1998), "The role of narrative in consumer information processing", Journal of Consumer Psychology, Vol. 7 No.3, pp.207-46
Bush, Alan J., Joseph F. Hair, Jr., and Robert P. Bush (1983), "A Content Analysis of Animation in Television Advertising," Journal of Advertising, 12 (4), P.20-41
Barbara J Phillips, and Barbara Gyoerick(1999), "The cow, the cook, and the Quaker: Fifty years of spokes-character advertisting," Journalism and Mass Communication Quarterly,76(4), p713-729
Beltramini, R. (1982), “Perceived believability of warning label information presented in cigarette advertising”. Journal of adertising 17(1), p.26-32
Bruner, J. (1986), Actual minds, possible worlds. Cambridge, MA: Harvard
University Press.
Burner, J. (1990), Acts of meaning . Cambridge, MA: Harvard University Press
Callcott, Margaret F, and Wei-Na Lee (1994), “A Content Analysis of Animation and Animated Spokes-Characters in Television Commercials,” Journal of Advertising, Vol.23, Iss.4, p.1-12
Callcott, Margaret F, and Barbara J. Phillips (1996), “Observations: Elves Make Good Cookies: Creating Likable Spokes-Character Advertising,” Journal of Advertising Research, Vol.36 (September/October), p.73-79.
Chew, Fiona and Kim, Soohong(1994), Using Concept Mapping To Go Beyond the Source Credibility Model in Assessing Celebrity-Message Congruence, Paper presented at Annual Meeting of the Association for Education in Journalism and Mass Communication(77th Atlanta, GA, August 10-13, 1994).
Deighton, Romer, and McQueen(1989), ” Using Drama To Persuade,”Journal of Consumer Research; 16(3), p.335-343
Desphande, Rohit and Stayman, Douglas(1994), “A Tale of Two Cities: Distinctiveness Theory and Advertising Effectiveness,” Journal of Marketing Researh, 31, NO.1, pp.57-64.
Dotson, M. J. and Hyatt, E. M. (2000), “A comparison of parents` and children`s knowledge of brands and advertising slogans in the United States: Implications for consumer socialization,” Journal of Marketing Communications, 6, p.219-230
Eibl-Eibesfeldt I. (1989). Human Ethology, New York: Aldine De Gruyter.
Erdogan, B. Zafer (1999), "Celebrity Endorsement: A Literature Review," Journal of Marketing Management, 15 (4), 291-314
Escals, J. E. (2004), "Imagine Yourself in the Product：Mental Simulation, Narrative Transportation, and Persuasion" Journal of Advertising, 33, p.37-49
Fischer, Paul M., Meyer D. Schwartz, John W. Richards, Adam O. Goldstein, and Tina H. Rojas (1991), "Brand Logo Recognition by Children Aged 3 to 6 Years," Journal of the American Medical Association, 266 (22), 3145-48
Fiske, Susan T. (1993), "Social Cognition and Social Perception," Annual Review of Psychology, 44, p.155-194.
Forkan, J. (1980), "Product Matchup Key to Effective Star Presentations," Advertising Age, 51, 42.
Garretson, and Niedrich.(2004), "Creating Character Trust and Positive Brand Attitudes," Journal of Advertising, 33 (2), p.25-37
Green, Melanie C., & Timothy C. Brock (2000), "The Role of Transportation in the Persuasiveness of Public Narratives," Journal of Personality and Social Psychology, 79(5), p.701-721
Hershey H Friedman, Salvatore Termini, and Robert Washington (1976), "The effectiveness of advertisements utilizing four types of endorsers," Journal of Advertising, Summer, Vol. 5, p.22-24
Hopkinson, G.. C., & Hogarth-Scott, S. (2001), “What happended was…”broadening the agenda for storied research. Journal of Marketing Management, 17, p.27-47
Hovland, C., Irving, J. & Harold, K. (1953), Communication and Persuasion; Psychological Studies of Opinion Change. New Haven, CT: Yale University Press
Kahle, L. R. and Homer, P. M. (1985), "Physical Attractiveness of Celebrity Endorser. A Social Adaptation Perspective, " Journal of Consumer Research, 11, March, pp.954-961
Kamins, M.A. (1990), "An investigation into the ‘match-up’ hypothesis in celebrity advertising: when beauty may be only skin deep", Journal of Advertising, Vol. 19, Iss.1, p.4-13.
Lorenz, K. (1971), Studies in Animal and Human Behaviour , AM：Cambridge , Harvard University Press
Lutz, R. J., Mackenzie S. B., and Belch, G. E. (1986), "The role of attitude toward the ad as a mediator of advertising effectiveness: A test of competing explanations, " Journal of Marketing Research, 23(2), pp.130-143.
MacLachlan (1984), "Tie the narrative together with a theme so that events follow in a logical sequence, " Journal of Advertising Research, 23(6), p.51-60
McGoldrick, Beatty and Keeling (2006), "On-screen characters: their design and influence on consumer trust, " Journal of Service Marketing, 20/2, p.112-124
McCracken, Grant (1989), "Who is the Celebrity Endorser? Cultural Foundation of the Endorsement Process," Journal of Consumer Research, 16, December, pp.310-321.
Misra, Shekhar (1990), "Celebrity Spokesperson and Brand Congruence: An Assessment of Recall and Affect", Journal of Business Research, 21, September, pp.159-173.
Mizerski, Richard (1995), "The Relationship Between Cartoon Trade Character Recognition and Attitude Toward Product Category in Young Children," Journal of Marketing, 59 (4), p.59-70
Ohanian, R. (1990), "Construction and validation of a scale to measure celebrity endorsers’ perceived expertise, trustworthiness, and attractiveness." Journal of Advertising, 19(3), pp. 39–52
Pennington, N., & Hastie, R.(1986), "Evidence evaluation in complex decision making," Journal of Personality and Social Psychology, 51, p.242-258
Petroshius, S. M., & Crocker, K. E. (1989). "An empirical analysis of spokesperson characteristics on advertisement and product evaluation," Journal of the Academy of Marketing Science, 17, p.217-225
Petty, Richard E. and Cacioppo, John T. (1980), "Effect of Issue Involvement on Attitudes in an Advertising Context," In: Proceedings of the Division 23 Program, (Eds.) Gerald G. Gorn and Marvin E. Goldberg, Montreal, Canada: American Psychological Association, pp.75-79
Petty, Richard E., Cacioppo, John T. and Schuman, David (1983), "Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement, " Journal of Consumer Research, 10, December, pp.135-146.
Phillips, BarbaraJ. (1996), "Defining Trade Characters and Their Role in American Popular Culture," Journal of Popular Culture, 29(4), p.143-158
Randazzo Sal.(2006), "Subaru: The Emotional Myths Behind the Brand`s Growth," Journal of Advertising Research, 46(1), p11-17
Reiko Koyama, Yuwen Takahashi, and Kazuo Mori (2006), "Assessing the Cuteness of Children: Significant Factors and Gender Differences," Social Behavior and Personality, 34(9), p.1087-1100
Sabrina M. Neely and David W.Schuman (2004), "Using animated spokes-characters in advertising to young children,", Journal of Advertising, 33(3), p.7-23
Shimp, T. E. (1997), Advertising, Promotion and Supplement Aspects of Integrated Marketing Communication, 4th Edith, Fort Worth, Texas: The Dryden Press.
Stein and Albro (1997), "Building Complexity and Coherence: Children`s Use of Goal-Structured Knowledge in Telling Stories," in Narrative Development: Six Approaches, vol. 1, M. Bamberg, ed., Mahwah, NJ: Lawrence Erlbaum, p5-44.
Shaw, Brown, and Bromiley (1998), "Strategic Stories:How 3M is Rewriting Business Planning, " Harvard Business Review, 76(3), p.3-8
Walker, D. & Dubitsky, T. M. (1994), “Why liking matters,” journal of Advertising Research, 34, p.9-18
Wells, W. (1987), "Lectures and Dramas," in Proceedings of the Fourth Annual Conference on Psychology and Advertising, P. Caffetera and A. Tybout, eds |
