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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/35467


    Title: 國際貿易業策略採購之研究-以某個案公司為例
    Authors: 林宗義
    Contributors: 季延平
    林宗義
    Keywords: 國際貿易策略採購
    Date: 2007
    Issue Date: 2009-09-18 15:05:41 (UTC+8)
    Abstract: 本論文的研究目的是探討國際貿易業策略的採購之關鍵因素，從五力模型(彼特1980)分析貿易公司的競爭優勢，找到產業定位(INDUSTRY POSITIONING)，利用網際網路更廣汎地取得資訊，將市場需求作為策略採購的導引。
    企業策略面主要著重於促進價值的產生，進而邁向藍海策略。從市場產品的定位與區隔，找出差異化，利用產品成本策略穩固供應鏈的連結，永遠求變的產品創新策略，支撐公司永續發展。
    資訊策略面主要著重於分割市場知識、商品收集、創新組合、流程控管，營運專業及客戶服務，從多元的角度聚焦執行有效的決策模式。
    採購策略面主要著重於供應鏈的成果管理，創造最大利益，最小阻力的流程掌控。
    個案公司在中國改革開放的時代背景下，跨海搜尋不同商品的生產聚落，建立多個地區辦事處，提升策略採購的成效。
    商品訊息的分析研判替代性材料的開發、創新，是個案公司努力的方向，透過協調、整合、目標設立，希望達成更佳的採購策略。
    Reference: Mike W. Peng, Global Strategy, Thomson 2006.
    Wernerfelt, B., A Resource-Based View of the Firm. Strategic Management Journal. 5(2), 1984.
    Sudi Sudarsanam, Creating Value Through Merger and Acquisitions: The Challenges, an Integrated and International Perspective, Financial Times/ Prentice Hall 2003.
    Price Pritchett, After the Merger: The Authoritative Guide for Integration Success, 2ed, McGraw-Hill; 2nd edition, 2007
    Michael E. Porter, "What is Strategy?", Harvard Business Review, Nov-Dec 1996, pp. 61-78.
    Michael E. Porter,, “From Competitive Advantage to Corporate Strategy,” Harvard Business Review 43 (May 1987).
    Prahalad, C. K. & Hamel, G., The Core Competence of the Corporation. Harvard Business Review, May-June, 1990
    Stalk, George, P. Evans & L. E. Shulman., Competing on capabilities: The new rules of corporate strategy. Harvard Business Review, 70(2), 1992.
    Babette E. Bensoussan, Business and Competitive Analysis: Effective Application of New and Classic Methods, FT Press , 2007
    Craig S. Fleisher and Babette Bensoussan, Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition, Prentice Hall, 2002.
    Nolan, Richard L., Reengineering: Competitive Advantage and Strategic Jeopardy, Harvard Business School Note 196-019, 1995.
    Hammer, Michael. "Reengineering Work: Don`t Automate, Obliterate." Harvard Business Review, July 1990.
    Hammer Michael, Champy James. Reengineering the Corporation, A Manifesto for Business, Harvard Business Review, 1997
    Michael Hammer, The Process Audit. Harvard Business Review, April 2007,
    Description: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    94932415
    96
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0094932415
    Data Type: thesis
    Appears in Collections:[Executive Master of Business Administration] Theses

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