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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/35288


    Title: 台灣網際網路使用者對即時通訊之認知與實際使用狀況
    Authors: 魏碧梅
    Contributors: 管郁君
    魏碧梅
    Keywords: 即時通訊
    科技接受模型
    主觀規範
    Date: 2003
    Issue Date: 2009-09-18 14:38:44 (UTC+8)
    Abstract: 　　即時通訊是近年來大受全球網友歡迎的網際網路應用活動，提供使用者和親友進行線上即時互動，然而針對此種以社會關係溝通為訴求的資訊科技，尚未有學者深入去瞭解使用者的接受程度，網際網路使用者對於此種科技所抱持的態度和定位究竟為何？為了研究使用者對此種以社會關係溝通為訴求的資訊科技使用行為，本研究以科技接受模型為研究架構之基礎進行研究，企圖找出影響使用者對即時通訊之認知與使用的關鍵因素，並驗證使用者認知與實際使用間的關係性。
    　　本研究以調查研究法為主，針對台灣地區的網際網路使用者發放網路問卷，所有資料經分析後顯示，系統遲延性與系統穩定性並不影響使用者認知，然而系統穩定性會直接影響即時通訊的實際使用，除此之外，即時通訊使用者的行為尚受到使用意願與主觀規範的強力影響。另一方面，在對即時通訊的態度形成上，認知有用性、認知易用性與認知娛樂性皆具備影響力，其中以認知娛樂性扮演的角色最為重要，影響程度也最高，認知易用性的影響則漸趨薄弱，然而其影響有用性和娛樂性相當大，因此重要性仍不容忽視。
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    Yahoo! 奇摩，http://tw.yahoo.com/
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    Description: 碩士
    國立政治大學
    資訊管理研究所
    91356002
    92
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G91356002-1
    Data Type: thesis
    Appears in Collections:[Department of MIS] Theses

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