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    Title: 日本與台灣間影集留言板之跨文化探討
    An Exploratory Cross-Cultural Study of Message Board of Sitcom Programs in Japan and Taiwan
    Authors: 李雅嵐
    Lee, Ya-Lan
    Contributors: 邱志聖
    Chiou, Jyh-shen
    李雅嵐
    Lee, Ya-Lan
    Keywords: 內容分析
    跨文化研究
    虛擬社群
    網路留言板
    日本
    台灣
    電視影集
    Content Analysis
    Cross-Culture
    Virtual Community
    Message Board
    Japan
    Taiwan
    Sitcom Program
    Date: 2003
    Issue Date: 2009-09-18 14:16:08 (UTC+8)
    Abstract: This study tried to have an exploratory study about the cross-cultural effect of the content of the message board by examining the sitcom programs both broadcasted in Japan and Taiwan. The theory of Individualism versus Collectivism from Hofstede is used as a basis of this study. Moreover, the other factors such as country of origin and viewers’ profile have specific effects toward our findings as well. The content analysis was applied to analyze the data collected from the message board.
    The practical research relates to the objective of customers and the segmentation of products by analyzing the data of a company. There are important implications of cross-cultural customers and marketing practices according to this research. The future research is expected by examining other aspects of relative issues.
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    Description: 碩士
    國立政治大學
    國際經營與貿易研究所
    91351016
    92
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0913510162
    Data Type: thesis
    Appears in Collections:[國際經營與貿易學系 ] 學位論文

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