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網路資料部分 1. Benson, Joseph (2005) http://www.allaboutbranding.com/index.lasso?article=393 (2007/06/18) 2. Hofstede, G. http://www.geert-hofstede.com/ (2007/04/30) 3. Fortune (2006), “Fortune Global 500” http://money.cnn.com/magazines/fortune/global500/2006/full_list/ (2007/05/16) 4. 企業品牌故事網站如附表一 |