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    Title: 新事業投資策略之研究—以科技集團為例
    New Business Investment Strategies of a High-Tech Business Group
    Authors: 陳承賢
    Contributors: 于卓民
    陳承賢
    Keywords: 集團企業
    新事業
    企業成長
    投資策略
    Date: 2005
    Issue Date: 2009-09-18 13:42:36 (UTC+8)
    Abstract: 企業成長可能基於外部的機會或內部的資源能耐，需要有適當的配合條件才能成功。集團企業基於共通的能耐資源與經營邏輯，動態回應外部機會，若無法回應，需尋求外部資源或建構新的能耐，以延伸企業核心能耐來制定成長及新事業的投資策略，讓企業建立起持續成長的動力。企業藉由轉投資成立子公司帶來本業或新事業的發展機會，本研究以持有控制權的子公司為研究範疇，包含產銷型態之新事業、策略性投資的新事業及以財務獲利為目的的新事業，但排除控股型態的新事業。
    另外，隨著公司股票上市，資本市場對企業有高成長動能的期望，因此，企業必須建立有效的新事業投資策略。本研究以國內製造業前一百大的技嘉科技企業集團為個案探討，針對其過去二十餘年的新事業發展歷程，進行深度的個案分析，期能對影響新事業投資策略的決策原因提出適當的解析與建議。
    本研究發現，投資方向受到本業未來的成長空間、過去的經驗、環境變化等因素影響。科技產業以本業相關的投資為主，國際化多數的原因為尋找新市場及服務當地客戶，強調內部資源能耐的運用與建立，若結合原有的顧客關係，可降低新事業設立的風險。設立新事業有助於蒐集更多新產品與相關產業的機會、取得外部的資源能耐、強化與上下游的關係及呼應競爭對手的策略等。
    本研究根據命題歸納，建議企業勿過度重視策略性價值而忽略對新事業獲利的要求，做好內部資源規劃，提早投入新領域研發的工作，自行培養人才，以利加速多角化進入新產品市場。強化對新科技能力的培養與通路及品牌的經營，改變產品服務的實用性、價值，貼近實際的社會與經濟需求。
    Reference: 中文文獻
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    20.陳明璋等，「台灣中小企業國際化策略之研究」，經濟部中小企業處，民88年。
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    26.工研院經資中心IEK網站，http://www.iek.itri.org.tw/。
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    30.經濟部投資業務處網站，http://www.idic.gov.tw/html/envir_2.htm。
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    Description: 碩士
    國立政治大學
    企業管理研究所
    92355074
    94
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0923550741
    Data Type: thesis
    Appears in Collections:[Department of Business Administation] Theses

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