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    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/34968
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/34968


    Title: 從資源基礎理論探討企業成長之動態歷程-以傳統產業之廠商為例
    Authors: 陳玫伶
    Contributors: 李易諭
    陳玫伶
    Keywords: 資源基礎理論
    企業成長之動態歷程
    傳統產業
    Date: 2003
    Issue Date: 2009-09-18 13:27:16 (UTC+8)
    Abstract: 面對二十一世紀經濟全球化的時代,傳統產業的經營環境日趨惡化,有些廠商採取非相關多角化的成長方向,但卻面臨轉型失敗的命運,然而卻有部份的廠商,依舊專注於自己所熟悉的領域,其經營績效甚至超越高科技公司,因此本研究期望能藉由理論文獻探討,配合深耕傳統產業表現優異之個案企業研究,為國內傳統產業之廠商提供可行的成長方向。
    在理論文獻探討部份,根據相關學者論述,整理出資源基礎理論、廠商經營範圍決策、產業分工及經營績效等相關文獻,並據以建立本研究之架構。在個案研究部份,本研究就身處傳統產業之國內上市(櫃)公司,挑選其每股稅後盈餘表現優於整體電子業平均獲利水準,且其單一產品佔營收比重超過50%以上,未進行其他異業之多角化經營,且主要產品位居國內第一大廠商者,經由上述個案篩選標準,本研究選取鑽全、高林、成霖及關中等四家公司;此外本研究亦挑選原先於飲料事業上努力根耘,而後期投入營建事業、電子事業,最後面臨公司重整階段的久津公司,作為個案之比較與分析對象。
    從本研究之個案中,我們發現個案公司經營發展過程中存在若干現象,值得提供學術界與實務界參考:1.配合企業本身資源能力及所處產業結構,選擇最適業務型態發展;2.透過與國際大廠代工合作,逐步累積資源能力;3.企業資源能力延伸至非相關多角化之業務,其風險遠高於既有產業的擴充;4.企業成立初期採水平分工,隨營運規模擴大,逐步朝垂直整合發展;5.企業成長契機係找出與公司資源互補之客戶;6.採成本優勢、差異化策略及改變產業價值鏈,強化企業競爭優勢,追求成長。
    最後針對上述研究發現,本研究提出初步結論與建議,供國內身處傳統產業之廠商,在面對企業成長的課題時之參考:1.轉投資高科技產業,反而使企業曝露在極大風險中;2.採取聚焦(Focus)策略,鞏固核心業務,獲取資金;3.透悉產業結構,找尋與公司現有資源能力互補之客戶,站穩所處市場;4.透過與客戶合作機會,累積與更新企業的資源能力,形成競爭利基;5.將公司資源能力向外延伸,追求企業進一步成長。
    Reference: 一、中文部份
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    Description: 碩士
    國立政治大學
    企業管理研究所
    90932533
    92
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0090932533
    Data Type: thesis
    Appears in Collections:[企業管理學系] 學位論文

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