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https://nccur.lib.nccu.edu.tw/handle/140.119/33938
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| Title: | 應用TRIZ分析台灣空運業延長路上服務時間之研究
Applying TRIZ in analyzing On-Road Service Extension for Air cargo in Taiwan |
| Authors: | 林柏丞 |
| Contributors: | 苑守慈
林柏丞 |
| Keywords: | 應用TRIZ分析台灣空運業 |
| Date: | 2007 |
| Issue Date: | 2009-09-17 18:51:58 (UTC+8) |
| Abstract: | 應用TRIZ分析台灣空運業延長路上服務時間之研究
Innovation is the core for service industry. There are different phases for service innovation; it is an evolving to the end user; service extension is one kind of the innovation. However, the service innovation is difficult to be evaluated, which is intangible; it’s about the perception form the end users. Finding a practical way to scientifically describe or compare “perception”, “feeling”…etc becomes an interesting topic for studying.
The case we have is about the Service extension of Air cargo business. The issues for the service extension include: (1) how can the information technology support the service extension? (2) how is the cost effectiveness (3) how is the limitation and impact for the service extension? (4) how does the market feedback for the service extension?
The methodology we used is TRIZ, which is applied well in the hardware innovation. First, TRIZ is a systematical way to clarify the status quo of the operation system; the possible solution can be come out from TRIZ’s systematically analysis! In the last, TRIZ is also applied for the solution evaluating.
In this study, TRIZ’s Contradiction analysis is used for constructing and identifying the issues for the service extension; the 40 TRIZ principles is used for working out and evaluating the possible solutions.
Key word: Service innovation, Service Extension, Air cargo, Express, TRIZ Contradiction Analysis, TRIZ principles. |
| Reference: | References
1. Atsuko Ishida, Hitachi,Ltd. Kawasaki, JapaUsing TRIZ to Create Innovative Business Models and Products, TRIZ Future 2003, November 12-14, 2003, Aachen, Germany.
2. Batras, R., 1990, `Interactive Innovation in Financial and Business Services: the Vanguard of the Service Revolution`, Research Policy, Vol.19, No.3, pp.215-37.
3. Czepiel, J., M.Solomon and C.Surprenant (eds.), 1985, The Service Encounter, Lexington.
4. Fincham, R., J.Fleck, R.Procter, M.Tiemey, R.Williams and H.Scarbrough, 1995, Expertise and Innovation. Information Technology Strategies in the Financial Services Sector, Oxford.
5. Huete, L.M. and A.Roth, 1988, `The Industrialization and Span of Retail Banking Units` Service`, in R. Johnston (ed.). The Management of Service Operations, Kempstone (UK).
6. Kah-Hin Chai; Jun Zhang; Kay-Chuan Tan. A TRIZ-Based Method for New Service Design Journal of Service Research: JSR; Aug 2005; 8, 1; ABI/INFORM Global pg. 48
7. Naslund, B., 1986, Financial Innovations. A Comparison with R&D in Physical Products, EFI Research Paper/Report, Stockholm.
8. Reidenbach, R. and D.Moak, 1986, `Exploring Retail Batik Performance and New Product Development: A Profile of Industry Practice`, Journal of Product Innovation Management, VQI.3, No.3, pp. 187-94.
9. Scarbrough, H. and R.Lannon, 1989, `The Management of Innovation in the Financial Services Sector: a Case Study`, Joumal of Marketing Management, Vol.5, No.l, pp.51-62.
10. Voss, C, R Johnston, R.Silvestro, L.Fitzgerald and T.Brignall, 1992, `Measurement of Innovation and Design performance in Services`, Design Management Journal, Winter, pp.40-6.
11. Sydney, Austral, CargoWide edi Payload ASIA September, 2007 |
| Description: | 碩士
國立政治大學
國際經營管理碩士班(IMBA)
93933022
96 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0093933022 |
| Data Type: | thesis |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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