Reference: | 司徒達賢(1999)。《非營利組織的經營管理》,天下遠見出版公司。 朱道凱譯(1999)。《平衡計分卡—資訊時代的策略管理工具》,臉譜文化事業股份有限公司。(Kaplan, R. S. and Norton, D. P. (1996). The Balanced Scorecard: Translating Strategy Into Action) 余佩珊譯(1994)。《非營利機構的經營之道》,遠流出版社。(Drucker. P. F. Managing The Non-Profit Organization) 呂育一(1992)。《非營利組織績效指標之研究—以文教基金會為例》,國立台灣大學商學研究所碩士論文。 呂豐足(1996)。《老人扶養機構的績效評估及其影響因素之探討》,國立中正大學社會福利研究所碩士論文。 何高祿(2001)。《募款策略在非營利事業應用的研究—以新竹捐血中心為例》,私立中華大學經營管理研究所碩士論文。 李建華、方文寶(1996)。《企業績效評估理論與實務》,清華管理科學圖書中心。 邱皓政(2000)。《量化硏究與統計分析 : SPSS中文視窗版資料分析範例解析》,五南出版。 林雅莉(1998)。《非營利組織募款之研究》,國立政治大學公共行政研究所碩士論文。 林靜伶、吳宜蓁、黃懿慧(1996)。《公共關係》,國立空中大學出版公司。 吳行健(2001)。〈專訪馬里蘭大學教授古魯尼—企業危機處理仰賴卓越公關〉,管理雜誌324期,p.28-30、32。 吳佳霖(2005)。《非營利組織募款策略之比較研究》,宜蘭:私立佛光人文社會學院公共事務研究所碩士論文。 吳瑞虹(1995)。《非營利組織之績效評估—以各國立大學院校為例》,國立中興大學會計研究所碩士論文。 高家斌(2001)。《非營利組織市場導向與組織績效之研究—以企業文教基金會為例》,國立台灣師範大學社會教育研究所碩士論文。 高翠霜譯(2000)。《績效評估》,天下遠見出版公司。(Drucker. P. F., Kaplan, R. S., Norton, D. P. et al. Harvard Business Review on Measuring Corporate Performance) 孫秀蕙(1997)。《公共關係:理論、策略與實例》,正中出版。 涂昶辰(2001)。《中華社會福利聯合勸募協會組織績效評估指標建立之探討》,國立台北大學公共行政暨政策研究所碩士論文。 黃懿慧,林穎萱(2004)。〈公共關係之關係策略模式初探:在地與文化的觀點〉,《新聞學研究》,79:135-195 喜馬拉雅研究發展基金會(2005)。《台灣三百家主要基金會名錄2005年版》,喜馬拉雅研究發展基金會。 蕭新煌(2000)。〈台灣非營利組織的現況與特色〉,於蕭新煌編《非營利部門:組織與運作》,巨流出版。 陸旭芬(2005)。《科技製造業公共關係探討:媒體效果、關係效果與組織績效研究》,國立政治大學廣告研究所碩士論文。 張在山譯(1991)。《非營利組織事業的策略行銷》,授學出版社。(Kolter, P. & Andersen, A. R. Strategic marketing for non-profit organizations, Third Edition.) 張在山(1999)。《公共關係學》,五南出版社。 張凱鈞(2000)。《企業公關與行銷公關運作模式之研究—以高科技產業為例》,國立政治大學企業管理研究所碩士論文。 張錫惠(1997)。〈績效管理〉,於司徒達賢編(1997)《非營利組織經營管理研修粹要》,洪建全基金會。 陳明杰譯(1998)。《公共關係》,前程企管。(Wragg, D. W. The Public relations handbook) 陳逸潔(1991)。《行銷取向之公共關係研究—非營利機構之個案分析》,私立輔仁大學大眾傳播研究所碩士論文。 陳景堂(2004)。《統計分析:SPSS for Windows入門與應用》,五版,儒林圖書有限公司。 萬育維(1995)。〈社會福利績效評估的模型運用、困境與展望〉,於《研考雙月刊》第19卷1期,頁53-61。 趙基宏(1993)。《企業公關運作模式之研究》,國立政治大學企業管理研究所碩士論文。 臧國仁、孔誠志(1988)。《公關手冊》,商周文化出版公司。 潘文文(1995)。《非營利組織公共關係策略之研究—我國宗教型社會福利組織之個案分析》,國立中興大學公共政策研究所碩士論文。 謝清隆(2002)。《非營利組織募款策略探討研究—以彰化縣服務性社團為例》,私立大葉大學工業關係研究所碩士論文。 蘇世欣(2002)。《企業危機溝通管理初探—以台灣企業公關業務負責人調查為例》,私立世新大學傳播研究所碩士論文。 Benoit, W. L. & Brinson, S. L. (1999). Queen Elizabeth’s image repair discourse: Insensitive royal or compassionate queen. Public Relations Review, 25(2), 145-156. Bissland, J. H. (1990). Accountability gap: Evaluation practices show improvement. Public Relations Review, 10, 3-12. Clark, B. H. (1999). Marketing performance measures: History and interrelationships. Journal of Marketing Management, 15, 711-732. Curtright, J. W., Stolp-Smith, S. C. and Edell, E. S. (2000). Strategic performance management: Development of performance measurement system at the Mayo Clinic. Journal of Healthcare Management, 45(1), 58-68. Cutlip, S. M., Center, A. H. and Broom, G. M. (2000). Effective public relations, 8th edition, Upper Saddle River, N.J. : Prentice Hall Drucker, P. F. (1980). Managing for Tomorrow-Managing in Turbulent Times, Industry Week, 205, 54-64. Fombrun, C. J. and Shanley, M. (1990). What’s in a Name? Reputation Building and Corporate Strategy, Academy of Management Journal, Vol.33, 233-258. Fombrun, C. J. (1996). Reputation: Realizing Value from the Corporate Image. Cambridge, MA. Harvard Business School Press. Fombrun, C. J., Gardberg, N. A. and Sever, J. M. (2000). The Reputation Quotient: A multi-stakeholder measure of corporate reputation. The Journal of Brand Management, Vol.7, No.4, 241-255. Forbes, D. P. (1998) Measuring the Unmeasurable: Empirical Studies of Nonprofit Organization Effectiveness from 1977 to 1997. Nonprofit and Voluntary Sector Quarterly, 27(2), 183-202. Gray, E. R. and Blamer, M. T. (1998). Managing Image and Corporate Reputation, Long Range Planning, Vol.31, No.5, 685-701. Grunig, J. E. (1992). Communication, public relations, and effective organizations: An overview of the book. In J. E. Grunig (Ed.), Excellence in public relations and communication management (pp.1-30). Hillsdale, NJ: Lawrence Erlbaum Associates, Inc. Grunig, J. E. & Hunt, T. (1984). Managing public relations. New York, NY: CBS College Publishing. Grunig, J. E. & Huang, Y. H. (2000). From organizational effectiveness to relationship indicators: Antecedents of relationships, public relations strategies, and relationship outcomes. In Ledingham, J. and Bruning, S. D. (Eds.) Public relations as relationship management: A relational approach to the study and practice of public relations (pp.23-53). Mahwah, NJ: Lawrence Erlbaum Associates. Grunig, L., Grunig, J. and Vercic, D. (1997). Are the IABC’s Excellence Principles Generic? Comparing Slovenia and the United States, the United Kingdom and Canada, Journal of Communication Management, 2, 335-356. Gosti, M. and Wilson, A. M. (2001). Corporate Reputation: Seeking a Definition, Corporate Communications: An International Journal, Vol.6, 24-30. Hearit, K. M. (1996), The use of counter-attack in apologetic public relations crises: The case of General Motors vs. Dateline NBC. Public Relations Review, 22(3), 233-248. Heath, R. L. (2001). Shifting foundations: Public relations as relationship building. In R. L. Heath (Ed.), Handbook of public relations (pp. 1-10). Thousand Oaks, CA: Sage. Hon, L. C. (1997). What have you done for me lately? Exploring effectiveness in public relations. Journal of Public Relations Research, 9(1), 1-30. Hon, L. C. (1998). Demonstrating effectiveness in public relations: Goals, objectives, and evaluation. Journal of Public Relations Research, 10(2), 103-105. Huang, Y. H. (2001a). OPRA: A Cross-Cultural, Multiple-Item Scale for Measuring Organization-Public Relationships, Journal of Public Relations Research, 13(1), 61-90. Huang, Y. H. (2001b). Values of public relations: Effects on Organization-Public Relationships mediating Conflict Resolution. Journal of Public Relations Research, 13(4), 265-301. Huang, Y. H. (2002). Performance Measures of Public Relations: An Integrated Model. Paper presented to the Public Relations Division. the Association for Education in Journalism and Mass Communication. Miami Beach, FL.Aug. 7-10, 2002 Huang, Y. H. (2004). Is Symmetrical Communication Ethical and Effective? Journal of Business Ethics, 53, 333-352. Huang, Y. H. (2006). A Revisit of Symmetrical Communication from an International Perspective: Status, Effect, and Future Research Direction. Paper presented Hutton, J. G. (1996). Integrated marketing communications and the evaluation of marketing thought. Journal of Business Research, 37, 155-162. Kaplan, R. S. and Norton, D. P. (1992). The Balance Scorecard: Measures That Drive Performance. Harvard Business Review, Vol.70, p,71-80. Kaplan, R. S. and Norton, D. P. (1996). Using the Balance Scorecard as a Strategic Management System. Harvard Business Review, Vol.74(1), p,74-86 Kaplan, R. S. (2001). Strategic Performance Measurement and Management in Nonprofit Organizations, Nonprofit Management & Leadership, 11(3), 353-370. Kelly, K. S. (1991). Fund Raising and Public Relations A Critical Analysis, Lawrence Erlbaum Associates, Inc. Kim, Y. (1997). Measuring efficiency: The economic impact model of reputation. Paper presented at the annual conference of the Public Relations Society of America, Nashville, TN. Kim, Y. (2001). Measuring the economic value of public relations. Journal of Public Relations Research, 13(1), 3-26. Lindenmann, W. K. (1988). Beyond the clipbook. Public Relations Journal, 44(12), 22-26. Lindenmann, W. K. (1993). An effectiveness yardstick to measure public relations success. Public Relations Quarterly, 38(1), 7-9. Lindenmann, W. K. (1995, April 25). Measurement: It’s the hottest thing these days in PR. Speech given to the PRSA Counselors Academy, Key West, FL. (Available from Ketchum Public Relations, 220 East 42nd Street, New York, NY 1 Marra, F. J. (1998). Crisis communication plans: Poor predictors of excellence crisis public relations. Journal of Management Studies, 34(5), 769-791. Marston, J. E. (1985). Modern Public Relations, Third edition, McGraw Hill Inc. Robinson, G. A. (1990). Public Relations Planning, Public Relations Research Annual, Vol.3, NJ: Lawrence Erlbaum Associates Inc. Shrum, W. and Wuthnow, R. (1988). Reputational Status of Organizations in Technical Systems, American Journal of Sociology, Vol.93, 882-912. The Institute For Public Relations. (1997). Guidelines and Standards for Measuring and Evaluating PR Effectiveness, University of Florida, Gainesville, FL. Vercic, D. and Grunig, J. E. (1995, July). The origins of public relations theory in economics and strategic management. Paper presented to the Second International Public Relations Research Symposium, Bled, Slovenia. Waston, T. (2001). Integrating Planning and Evaluation. Evaluating the Public Relations Practice and Public Relations Programs. In R. L. Heath (Ed.), Handbook of public relations (pp. 259-268). Thousand Oaks, CA: Sage. Weigelt, K. and Camerer, C. (1988). Reputation and Corporate Strategy: A Review of Recent Theory and Applications. Strategic Management Journal, Vol.9, 443-454 Wilcox, D. L., Ault, P. H. and Agee, W. K. (1998). Public Relations Strategies and Tactics, 5th edition, Wesley Longman, Inc. |