| Reference: | 一、中文部分
王怡君(2004年5月2日) ： 〈拒售菸品給未滿18歲青少年 宣導活動明開跑〉， 《中央社》 [Online]. Availabe： http://tw.news.yahoo.com/040502/43/mafz.html
王基豐、黃煌鏞、葉雅馨(1987) ： 公共場所青少年吸菸現況調查-以台北市速食餐飲店青少年消費者為例。台北：財團法人董事基金會。
行政院衛生署、中華民國家庭醫學醫學會聯合聲明(1994) ： 〈台灣地區拒菸宣言〉 。 《中華衛誌》 ，13(6)：532-534。
余坤煌(1994) ： 〈由青少年吸菸行為探討吸菸教育計劃〉 。 《研習資訊》 ，11(6)：55-60。
林承宇(2003) ： 《菸品廣告規範之研究》。 台北：政治大學廣播電視研究所碩士論文。
林妏純、詹建富(2002) ： 《菸草戰爭》 。 台北：財團法人董氏基金會。
林傑斌、陳湘、劉明德(2002) ： 《SPSS 11統計分析實務設計寶典》 。 台北：博碩。
李孟智（1998） ： 〈青少年身體及心理的社會發展〉 。 《社教資料雜誌》 ，237：1~5。
吳翠珍(2002) ： 媒體教育上路了。 [Online]. Availabe:
http://www.mediaed.nccu.edu.tw/m_sub/m1_sub/m1-2.htm
吳翠珍(2002) ： 廣告，賣得不只是商品。[Online]. Availabe:
http://www.mediaed.nccu.edu.tw/m_sub/m1_sub/m1-5.htm
周碧瑟(1997) ： 《台灣地區在校青少年藥物濫用盛行率與危險因子之探討》 。 台北：行
政院衛生署。
洪麗萍，楊子毅(2004年2月27日) ： 〈衛署新修正案，菸商禁刊雜誌廣告〉 。 《TVBS
News電子報》[Online]. Availabe：
http://news.yam.com/tvbs/fn/news/200402/20040227691018.html
李坤崇、歐慧敏(1993) 。 〈國中國小學生行為困擾相關因素之調查研究〉 。 《台南師院
學報》，26： 109-137。
李蘭、潘怜燕(2000) ： 〈台灣地區成年人之吸菸率與吸菸行為：八十八年度之全國性調查〉 ，
《中華公共衛生雜誌》 ，19(6): 423-436。
《時報基金會電子報》(1999年10月8日) ： 〈2020年，每年將有1000萬人死於菸害〉。上網日期：2004年2月15日，[Online]. Availabe：http://www.chinatimes.org.tw/news/1999/06/19990601_12.htm.
孫敏師(2003) ： 〈行銷舊瓶裝新酒，政府政策「置入式行銷」該不該？〉 ，《傳管人電子報》 。上網日期：2004年4月10日，[Online]. Availabe：http://cm.shu.edu.tw/cm-epaper/content_detail.asp?art_id=3888.
馬靄屏(1990) ： 《台北市國中學生之吸菸行為與其家庭因素、有伴關係調查研究》。台北：
財團法人董氏基金會。
陳彥希、林嘉玫、張庭譽譯(2003) ： 《宣傳與說服》 ， 台北：韋伯文化 。 (原書Jowett G. S., & O’Donnel V. [2003]. Propaganda and persuasion.
陳惠惠(2004年2月27日) 〈雜誌廣告擬禁菸 體育藝文菸商禁贊助〉 《TVBS
News電子報》[Online]. Availabe：
http://yam.udn.com/yamnews/daily/1866916.shtml.
陳富莉(2002) ： 《論菸品消費文化與青少年菸品消費行為》 。 國立臺灣大學衛生政策與
管理研究所碩士論文。
陳富莉、李蘭(1999) ： 〈台灣地區成年人之吸菸與嚼檳榔行為的組合及其相關因子探討〉 。
《中華衛誌》 ，18(3)： 341-348。
陳怡如(2000) ：《香菸廣告之接觸、認同與吸菸行為之關係—以北縣高職學生為例》。
台灣大學衛生政策管理研究所碩士論文。
黃久珍(1996) ： 《反毒宣導效果研究---青少年媒介接觸、資訊評價對毒品認知、態度的影
響》。中國文化大學新聞研究所碩士班論文。
黃松元(1991) ： 〈台灣地區青少年吸菸行為調查研究〉 。 《衛生教育論文集刊》 ，5：
45-66。
黃淑貞(1982) ： 《國中男生開始抽菸之誘因及其仿效對象之研究》 。 國立台灣師範大學
衛生教育研究所碩士論文。
黃葳威(1999) ： 《文化傳播》 。 台北：正中 。
彭如仙(2000) ： 《反毒教育宣導訊息與在校青少年用藥之探討》 。 國立陽明大學公共衛
生研究所碩士論文。
菸害防制法。 中華民國八十六年三月十九日 總統華總 義字第八六000六五三九0號令公佈。
楊馥綸(1985) ： 《南區國民中學資賦優異學生與一般學生行為困擾影響因素之比較研究》 。
國立高雄師範學院教育研究所未出版碩士論文。
董氏基金會(1975, 1989, 1990, 1991, 1993, 1994, 1996, 2000) 。 〈吸菸率參考資料〉 。 [Online]. Availabe: http://www.jtf.org.tw/JTF06/06-02.htm.
董氏基金會(閱覽日期：2004年5月1日) 。 〈菸品健康福利捐〉 。 [Online]. Availabe: http://www.jtf.org.tw/JTF03/New91/03-04.asp.
葛應欽、蘇詣鴻、藍守仁、嚴雅音、吳美靜、李建宏(1992) ： 〈某國中學生使用安非他命
之危險因素研究〉 。 《高醫醫誌》 ，8：24-34。
廖梨伶、劉潔心(2002) ： 〈運用網際網路於青少年戒菸行為之介入研究〉 。 《衛生教育
學報》 ，17：109-126。
潘震澤(2000) ： 《幹嘛要抽菸？》 ， 台北：天下遠見 。 (原書 Krogh D. [1993]. Smoking-The artificial passion.)
臺北市政府訴願決定書-府訴字第０９２０３５６８９００號(2003年5月21日) ： 台北市政府訴願會[Online]. Availabe:http://www.appeal.taipei.gov.tw.
滕淑芬(1997) ： 〈空中電波，新聲換舊聲？〉 ， 《光華畫報雜誌社》 ，22(11)： 44。
劉淑華(1999) ： 《愛滋病(AIDS)公共宣導訊息策略之研究 --以平面媒體為例》 。 中國文
化大學新聞研究所碩士班論文。
賴光臨(1994) ： 《政令宣導與媒體效用之調查研究》 。 世新大學。
嚴道、黃松元、馬靄屏、楊美雪、周曉慧(1996) ： 《台北市國中學生之吸菸行為與其心理特質調查研究》 。 台北：財團法人董氏基金會。
二、英文部分
Ajzen, I., & Fishbein, M. (1980). Understanding the attitudes and predicting social behavior. Englewood Cliffs, New Jersey: Prentice-Hall Inc.
Alcaly, R., & Taplin, S. (1989), Community health campaigns: From theory to action, In Rice, R. E. & Atkin, C. K. (Eds.), Public Communication Campaign. Chapter 5, pp.105-130. Newbury Park, CA: Sage.
Alcaly, R., & Taplin, S. (1989), Formative evaluation research in campaign design, In Rice, R. E. & Atkin, C. K. (Eds.), Public Communication Campaign. Chapter 6, pp. 131-150. Newbury Park, CA: Sage.
Altman, D., Slater, M., Albright, C., Maccoby, N. (1987). How to sell an unhealthy product: Cigarette advertising strategies 1960-1985. Journal of Communication, 37(4), 95-106.
Andreasen, A. R. (1995). Marketing social change: changing behaviour to promote health, social, development, and the environment. San Francisco: Jossey-Bass Publications.
Austin, E. W. & Nach-Ferguson, B. (1995). Source and influences of young school-age
children’s general and brand-specific knowledge about alcohol. Health
Communication, 7(1): 1-20.
Backer, T. E., Rogers, E. M., & Sopory, P. (1992). Designing health communication campaigns: What works? Newbury Park, CA: Sage.
Bandura, A. (1986). Social foundations of thought and action: A social cognitive theory. Englewood Cliffs, IN: Prentice- Hall.
Barber, J. G., Bradshaw, R., & Walsh, C. (1989). Reducing alchol Consumption through television avertising. Journal of Consulting and Clinical Psychology, 57: 613-618.
Bartecchi, C. E., Mackenzie, T. D, & Schrier, R. W. (1994). The human costs of Tobacco use. New England Journal of Medicine, 330: 907-912.
Bethesda, M. D. (2000). State and Local Legislative Action to Reduce Tobacco Use. Smoking and Tobacco Control. Monograph No 11.USDHHS, National Institutes of Health, National Cancer Institute, NIH PUB NO 00-4804, August, 2000
Biener, L ., & Albers A. B. (2004). Young Adults: Vulnerable New Targets of Tobacco Marketing.
American Journal of Public Health, 94(2): 326-330.
Biener, L., & Siegel, M. (2000) Tobacco marketing and adolescent smoking: more support for a causal inference. American Journal of Public Health, 90: 407-411.
Biener, L., Aseltine R. H., Cohen. B., & Anderka, M. (1998) Reactions of adult and teenaged smokers to the Massachusetts tobacco tax. Am J Public Health, 88: 1389-91.
Botvin, G., Baker, E., Dusenbury, L., Botvin, E., and Diaz, T. (1995). "Long-term follow-up results of a randomized drug abuse prevention trial in a white middle-class population." Journal of the American Medical Association, 273: 1106-12
Breed. W., & Defoe, J. R. (1984). Drinking and smoking on television. Journal Public Health Policy
, 5:237-270.
Byrne, B. M. & Shavelson, R. J. (1987). Adolescent self-concept: Testing the assumption of equivalent structure across gender. American educational research journal, 24(3): 365-368.
Costello, E. (2004). Smoking among friends. scholastic action, 27( 9): 14-17.
DeJong, W., & Winston, J. A. (1989). Recommendations for future mass media campaigns to prevent preteen and adolescent substance abuse. Harvard School of Public Health, Center for Health Communication. [Online]. Availabe: http://content.healthaffairs.org/cgi/reprint/9/2/30.pdf.
Dervin, B. (1989), Audience as listener and learner, teacher and confidante: The sense-making approach, In Rice, R. E. & Atkin, C. K. (Eds.), Public Communication Campaigns. Chapter 3, pp. 67-86. Newbury Park, CA: Sage.
Distefan, J., Gilpin, E., Sargent, J., & Pierce, J. (1999). Do movie stars encourageadolescents to start smoking? Evidence from California. Prev Med, 28: 1–11.
Everett, S. A., Husten, C. G., Kann, L., Warren, C. W., Sharp, D., & Crossett, L. (1999). Smoking initiation and smoking patterns among US college students. J Am Coll Health, 48: 55-60.
Fiore, M. C., Jorenby, D. E., Baker, T. B., & Kenford, S. L. (1992). Tobacco dependence and nicotine patch: clinical guidelines for effective use. J Am Med Assoc, .268(19): 2687-2694.
Farkas, A. J., Gilpin, E. A., Distefan, J. M., & Pierce J. P. (1999). The effects of household and workplace smoking restrictions on quitting behaviours. Tobacco Control, 8: 261-265.
Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention, and behavior: An introduction to theory and research. Reading. MA: Addison-Wesley.
Fishbein, M., Ajzen, I., & McArdle, J. (1980). Changing the behavior of alcoholics: Effects of persuasive communication. In I. Ajzen & M. Fishbein (Eds.), Understanding attitudes and predicting social behavior. Englewood Cliffs, NJ: Prentice-Hall.
Flay, B. R. (1993). Youth tobacco use: Risks, patterns, and control. In C.T.Orleans & J. D. Slade (Eds.), Nicotine Addiction: Principles and Management. New York: Oxford University Press
Flay, B. R., & Cook, T. D. (1989). Three models for evaluation prevention campaigns with a mass media component. In R. E. Rice & C. K. Atkin (Eds.), Public communication campaigns, pp. 175-196. Newbury Park, CA: Sage.
Ferrington, G., & Anderson-Inman, L. (1996). Media literacy: Upfront and on-line. Journal
of Adolescent and Adult Literacy, 39:666-670.
Gerber, G., Gross, L., Morgan, M., & Signorielli, N. (1986). Living with television : The Dynamics of the cultivation process. In Bryant J. & Zillman D. (Eds.), Perspectives on Media Effects, pp.17-40. Hillsdale, NJ : Lawrence Erlbaum.
Goldman, L. K. Glantz, S. A. (2001). Evaluation of antismoking advertising campaigns. JAMA, 279(10):772-7.
Griffin, K. L. (2004-04-06). State`s largest smoking group is young adults. Milwaukee (WI) Journal-Sentinel. [Online]. Availabe: http://www.jsonline.com/news/state/apr04/220153.asp.
Henriksen, L., & Flora, J. A. (1999). Third-person perception and children : Perceived
impact of pro-and anti-smoking ads. Communication Research, 26(6):643-665.
Ling P. M., Glantz S. A. (2002). Using tobacco-industry marketing research to design more effective tobacco-control campaigns. The Journal of the American Medical Association, 287(22): 2983-90.
Ling, P. M. Glantz, S. A. (2002). Why and how the tobacco industry sells cigarettes to young adults: Evidence from industry documents.. American Journal of Public Health, 92(6): 908-917.
Manoff, R. K. (1985). Social marketing: new imperative for public health. New York: Praeger.
McCombs, M., & Shaw, D. (1972). The agenda-setting function of mass media. Public Opinion Quarterly, 36: 176-185.
McGinnis, J. M., & Foege, W. H. (1993). Actual causes of death in the united states. The Journal of the American Medical Association, 2207-12.
McGuire, W. J. (1984). Public communication as a strategy for inducing health promoting behavior change. Preventive Medicine, 13: 299-319.
Montgomery, K. C. (1990). Promoting health through entertainment television, In C. Atkin & L. Wallack (Eds.), Mass communication and public health: Complexities and conflicts, pp. 129-147. Newbury Park, CA: Sage.
McGuire, W. J. (1989). Theoretical foundations of campaigns, In Rice, R. E. & Atkin, C. K. (Eds.), Public Communication Campaigns. Chapter 2, pp. 43-66. Newbury Park, CA: Sage.
Paisley, W. (1989). Public Communication Campaigns: The American Experience. In R. E. Rice & C. K. Atkin (Eds.), Public Communication Campaigns, Newbury Park, CA: Sage Publications.
Parrott, R. L. (1995). Motivation to attend to health messages: Presentation of content and linguistic considerations. In E. W. Maibach & R. L. Parrott (Eds.), Designing health message: Approaches from communication theory and publc health practice, pp. 2-23. Thousand Oaks, CA: Sage.
Perloff, R. M. (1991). Effects of an AIDS communication campaign. Journalism Quareterly, 68: 638-643.
Ling, P. M., & Glantz, S. A. (2004). Tobacco Industry Research on Smoking Cessation . Recapturing Young Adults and Other Recent Quitters. Journal of General Internal Medicine, 19(5): 419.
Pierce, J. P., Gilpin E. A., & Farkas A. J. (1998). Can strategies used by statewide tobacco control programs help smokers make progress in quitting? Cancer Epidemiol Biomarkers rev, 7: 459-464.
Piotrow, P. T., Kincaid, D. L., Rimon, J. G. I., & Rinehart, W. (1997). Health Communication:
Lessons from Family Planning and Reproductive Health. Westport, CT: Praeger Publishers.
Point of Purchase Tobacco Environments and Variation by Store Type ?United States, 1999.(2002). Morbidity and Mortality Weekly Report :MMWR, 51(9): 184-187,
Pollay, R, et al. (1996) The last straw? Cigarette advertising and realized market shares among youth and adults. Journal of Marketing, 60(2): 1-16
Reardon, K. K. (1989). The potential role of persuasion in adolescent AIDS prevention. In Rice R. E. & Paisley W. J, (Eds.) Public Communication Campaigns (2nd Ed). CA:Sage.
Pierce, J. P., Choi, W. S., Gilpin, E. A., Farkas, A. J., Berry, C.C. (1998). Tobacco industry promotion of cigarettes and adolescent smoking. Journal of the American Medical Association, 279(7): 511-515.
Pucci, L.G., Joseph, H. M., Siegel, M. (1998). Outdoor Tobacco Advertising in Six Boston Neighborhoods: Evaluating Youth Exposure. American Journal of Preventive Medicine, 15(2): 155-9.
Rogers, E. M., & Storey, J. D. (1987). Communication campaigns. In Berger C. & Chaffee S. (Eds.), Handbook of Communication Science. Newbury Park, CA: Sage
Rogers, C. R. (1947). Some observations on the organization of personality. American Psychologist, 2: 358-368.
Roosmalen E. H., & Mcdaniel S. A. (1992). Adolescent smoking intention: Gender difference in peer context. Adolescent, 27: 87-105.
Schilling, R. F., & McAlister, A. L. (1990). Preventing drug use in adolescents through media interventions. Journal of Consultiong and Clinical PsyChology, 58: 416-424.
Signorielli, N. (1990). Television and health: Images and impact. In C. Atkins & L. Wallack (Eds.), Mass communication and public health: Complexities and conflicts, pp. 96-113. Newbury Park, CA: Sage.
Singhal, A. & Rogers, E. M. (1989). Prosocial television for development in India, In Rice, R. E. & Atkin, C. K. (Eds.), Public Communication Campaigns Chapter 15, pp. 331-350. Newbury Park, CA: Sage.
Smith, K. H., & Stutts, M. A. (1999). Factors that influence adolescent to smoke. The jourmal of constumer affairs, 33(2): 321-357.
Smoking Cessation; Antismoking campaigns should focus on attitudes, lifestyles, activities (2002 July). Heart Disease Weekly, pp. 7. [Online]. Availabe: http://www.wellnessjunction.com/athome/smoking/improve.htm
Solomon, D. S. (1989), A social marketing perspective on communication campaigns, In Rice, R. E. & Atkin, C. K. (Eds.), Public Communication Campaigns. Chapter 4, pp. 87-104. Newbury Park, CA: Sage.
Tichenor, P. J., Donohue, G. A., & Olien, C. N. (1970). Mass media flow and differential growth in knowledge. Public Opinion Quarterly, 34: 159-170.
Terao, A. (1999).A survey of smoking behavior among junior high school students and smoking prevention education developed using the survey results. Janpanese Journal of public Health, 46(4): 487-497.
Thornton, W., Douglas, G. A., & Houghton, S. J. (1999). Transition through stages of smoking: the effect of gender and self-concept on adolescent smoking behavior. Journal of Adolescence Health, 25(4): 284--289.
To, C. (1999). Teenage smoking in China. Journal of Adolescence, 22(5): 607-620.
Trends in smoking initiation among adolescents and young adults? United states, 1980-1989. (1995). Morbidity and Mortality Weekly Report: MMWR, 44(28):521-525.
Tyner, K. (1998). Literacy in a Digital World. NJ: Lawrence Erlbaum.
USCDC (2002.). Point of Purchase Tobacco Environments and Variation by Store Type? United States. MMWR, 51(9):184-187.
USCDC (2001). Core Questionnaire 2001 - English. [Online]. Availabe:
http://www.cdc.gov/tobacco/global/GYTS/questionnaire/GYTS_samplequestionnaires.htm.
USCDC (1999). Cigarette Smoking Among Young Adults -- United States. MMWR, 48(43):993-996.
USCDC (1997). Youth risk behavior surveillance report. [Online]. Availabe:
http://www.cdc.gov/nccdphp/dash/yrbs/publications.htm.
USCDC (1996) Health effects of smoking smong young people . [Online]. Availabe:
http://www.cdc.gov/ncidod/dvbid/westnile/city_states.htm.
USCDC (1995) Trends in smoking initiation among adolescents and young adults [Online]. Availabe: http://www.cdc.gov/mmwr/preview/mmwrhtml/00038190.htm.
USCDC (1994) Preventing tobacco use among young people [Online]. Availabe: http://www.cdc.gov/ncidod/diseases/flu/fluvirus.htm.
Chaloupka, F. & Wechsler, H. (1997) Price, tobacco control policies, and smoking among young adults. J Health Econ, 16: 359 373.
United States Department of Health and Human Services (1998). Tobacco use among U.S. racial/ethnic minority groups: A report of the Surgeon General. Atlanta: GA.
United States Department of Health and Human Services (1994). Preventing tobacco use among young people: A report of the Surgeon General. Atlanta: GA.
University of Michigan. (1995). Monitoring the future study. Ann Arbor: University of Michigan press.
Wallack, L. (1989). Mass Communicaation and health promotion: A critical perspective. In Rice, R. E. & Atkin, C. K. (Eds.), Public Communication Campaigns (2nd Ed). Newbury Park: Sage.
Warner K. E. (1985). Tobacco industry response to public health concern: a content analysis of cigarette ads. Health Education Quarterly,12(2):115-27.
Wechsler, H., Lee, J. E., & Rigotti, N. A. (2001). Cigarette use by college students in smoke-free housing. Am J Prev Med, 20: 202-207.
Wechsler, H., Rigotti, N. A., Gledhill-Hoyt, J., & Lee, H. (1998). Increased levels of cigarette use among college students: a cause for natpional concern. JAMA, 280: 1673-78.
Weis, W. L. and Burke, C. (1986). Media content and tobacco advertising: An unhealthy addiction. Journal of Communication, 36(4): 59-69.
William, J. P. (2001). Public communication campaigns: The American experience. In Ronald E. Rice and Charles K. Atkin (Eds.), Public Communication Campaigns, 3nd edition. Newbury Park: Sage.
Woodruff S. I., Wildey M. B., Conway T. L., & Clapp E. J. (1995). Effect of a brief retailer intervention to reduce the sale of single cigarettes. American Journal of Health Promotion, 9:172-174.
WHO (2003). Framework Convention on Tobacco Control. [Online]. Availabe: http://www.who.int/gb/EB_WHA/PDF/WHA56/ea56r1.pdf.
WHO (2003). Young girls using tobacco almost as much as boys. [Online]. Availabe: http://www.innovations-report.com/html/reports/social_sciences/report-20454.html.
WHO (1997) The smoking epidemic- "A fire in the global village". [Online]. Availabe: http://www.who.int/archives/inf-pr-1997/en/pr97-61.html.
World Bank (2002). Global trends in tobacco use. [Online]. Availabe
http://www1.worldbank.org/tobacco/book/pdf/02-Tobacco-Chap1.pdf.
World Bank (1999). Curbing the Epidemic – Governments and the economics of tobacco control.
[Online]. Availabe: http://www1.worldbank.org/tobacco/Presentations/Presentation3/slide23.ppt.
World Bank (1999). Economics of Tobacco in Jordan Consumption and Prevalence . [Online]. Availabe: http://www1.worldbank.org/tobacco/pdf/country%20briefs/Jordan.pdf.
Zajonc, R. B. (1980). Feeling and thinking: Preference need no inference. American Psychologist, 35; 151-175.
Zimbardo, P. G., & Leippe, M. R. (1991). The psychology of attitude change and social influence. Philadelphia: Temple University Press.
三、參考網址
美國行銷學會(American Marketing Association: AMA) [Online]. Availabe:http://www.marketingpower.com.
政大貓空電子布告欄系統 [Online]. Availabe:140.119.164.150.
菸害防制法(中華民國八十六年三月十九日) [Online]. Availabe: http://www.kmuh.org.tw/www/fm/smoke/the_laws.html. |
