Reference: | 中文部分 1. Babbie,Earl 著, 李美華譯(2004) 。《社會科學研究方法》。台北:時英出版社 2. 容繼業(1999)。〈台北地區消費者對旅行業網際網路行銷之認知研究〉。《高雄餐旅學報》,1: 121-134 3. 范碧珍(2000)。〈網路人旅遊意願大調查〉,突破雜誌,177,72-75。 4. 吳肇銘 (2000)。〈網站特性與網站使用者之網站態度、購物意願之關係研究—結構化方程式模型」〉,《企業管理學報》,46,pp.33-48。 5. 徐靜儀(2002)。《廣告訴求對廣告效果影響之研究-以網頁廣告為例》。東吳大學企管研究所碩士論文。 6. 陳瑞麟(2000)。《以消費者為基的網際網路策略─我國旅遊網站之實証研究》。成功大學企管研究所碩士論文。 7. 傅仰止(2000)。〈電子郵件聯繫的抽樣方法比較:網際網路調查與個人網絡抽樣〉,中央研究院調查研究工作室編。 8. 蕭炘增(1998)。《旅行社線上服務之研究》。中央大學企管研究所碩士論文。 9. 蘇江鴻(2004)。《網際網路使用者對網路旅遊資訊要素的重視程度、資訊表現型態的滿意度及其影響因素研究-以易飛網為例》。世新大學企管研究所碩士論文。 10. 蘇慧捷(2001)。《從自助旅遊者資訊行為探討旅遊網站內容之規劃》。臺灣大學圖書資訊學研究所碩士論文。 11. 賴乃綺(2000)。《誘因贈獎式網路廣告效果研究》。政治大學廣告學研究所碩士論文。 英文部分 1. It’s the links, stupid. (2006, Apr). The Economist 2. Alba and Hutchinson(1987)Dimensions of Consumer Expertise, Journal of Consumer Research. Gainesville: Mar 1987. Vol. 13, Iss. 4; p. 411 3. Andereck, K., and L. Caldwell (1991) The Influence of Tourists’ Characteristics on Ratings of Information Sources for an Attraction. In Communication and Channel Systems in Tourism Marketing, M. Uysal and D. Fesenmaier, eds., pp. 171–190. New York: The Haworth Press 4. Ankomah, P., J. Crompton, and D. Baker (1996) Influence of Cognitive Distance in Vacation Choice. Annals of Tourism Research 23:138–50. 5. Baloglu, S. (2001) Image Variations of Turkey by Familiarity Index: Informational and Experiential Dimensions. Tourism Management 22:127–133. 6. Baker, M. J. and Churchill, G. A., Jr. (1977). The impact of physically attractive models on advertising evaluation. Journal of Marketing Research, 14, 538-555. 7. Basala, S., and D. Klenosky (2001) Travel-Style Preferences for Visiting a Novel Destination: A Conjoint Investigation across the Novelty-Familiarity Continuum. Journal of Travel Research 40:172–82. 8. Berscheid (1985) Interpersonal attraction. In G Lindzey & E. Aronson (Eds.), Handbook of social psychology (3rd ed., Vol. 2, pp.413-484). New York: Random House. 9. Beth Hartman Ellis.(1992) The effects of uncertainty and sources credibility on attitudes about organizational change; communication and organizational change social information processing uncertainity and credibility in social information processing and organizational change methods results discussion notes references.Management Communication Quarterly. Aug 1992. Vol. 6, Iss. 1; p. 34 10. Bettman, J. R., Park, C. Whan.(1980) Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis. Journal of Consumer Research. Gainesville: Dec 1980. Vol. 7, Iss. 3; p. 234 11. Bloch M., and Segev A.. (1997) The impact of electronic commerce on the travel industry. Proceedings of the 30th Hawaii International Conference on System Sciences (HICSS), January 12. Blood, R. (2002). The Weblog Handbook: Practical Advice on Creating and Maintaining Your Blog. Cambridge MA: Perseus Publishing. 13. Brock, T. C. (1965). Communicator-recipient similarity and decision change. Journal of Personality and Social Psychology, 1, 650–654. 14. Brucks, M (1985), The Effect of Product Class Knowledge on Information Search Behavior, Journal of Consumer Research, Vol. 12, pp. 1-16. 15. Bruner C II, and Kumar A. (2000). Web commercials and advertising hierarchy-of-effects. Journal of Advertising Research. New York: Jan/Apr 2000. Vol. 40, Iss. 1/2; p. 35 16. Byrne (1969) Attitude and attraction. In L. Berkowitz(Ed.), advances in experimental social psychology, Vol. 4, pp. 35-89 17. Byrne and Clore(1970) A reinforcement model of evaluative responses. Personality: An International Journal, 1970, 1, 103-128 18. Byrne, D., and Nelson, D. (1965). Attraction as a linear function of proportion of positive reinforcement. Journal of Personality and Social Psychology, 1, 659–663. 19. Caballero, M. J. and Pride, W. M. (1984). Selected effects of salesperson sex and attractiveness in direct mail advertisement. Journal of Marketing, 48, 94-100. 20. Chen, Qimei, and William D. Wells (1999), Attitude Toward the Site, Journal of Advertising Research, 39 (5), 27-37. 21. Fakeye and Crompton (1991) Image Differences Between Prospective, First-Time and Repeat Visitors to the Lower Rio Grande Valley. Journal of Travel Research 30(2):10–5. 22. Fazio & Roskos-Ewoldsen, (1992) On the Orienting Value of Attitudes: Attitude Acessibility as a Determinant of an Object`s Attraction of Visual Attention. Journal of Personality and Social Psychology. Washington. Vol. 63, Iss. 2; p. 198 23. Festinger (1954) A theory of social comparison processes. Human Relations, 7, 117-140 24. Flanagin and Metzger(2000)Perceptions of Internet information credibility, Journalism and Mass Communication Quarterly. Columbia: Autumn 2000. Vol. 77, Iss. 3; p. 515 25. Furse, D., G. Punj, and D. Stewart (1984) A Typology of Individual Search Strategies among Purchasers of New Automobiles. Journal of Consumer Research 10:417–31. 26. Gardner, B..(1984) Research, Measurement & Prediction. Journal of Advertising Research. New York. Vol. 24, Iss. 4; p. I 6 27. Gee, Choy and Makens.(1990).The Travel Industry, New York: VanNor strand Reinheld 28. Granovetter, M. (1973). The Strength of weak ties. American Journal of Sociology. 78: 1360-1380. 29. Hoffman, D. L, Novak, T. P. (1996)Marketing in hypermedia computer-mediated environments: Conceptual foundations.Journal of Marketing. Chicago: Jul 1996. Vol. 60, Iss. 3; p. 50 30. Hovland, C. I., Janis, I. K. & Kelly, H. H. (1953). Communication and persuasion. NewHaven: Yale University Press. 31. Houston(1993) Goal-oriented experiences and the development of knowledge. Journal of Consumer Research. Gainesville: Vol. 20, Iss. 2; p. 190 32. Hu, Y, Ritchie, J R B. (1993) Measuring destination attractiveness: A contextual approach. Journal of Travel Research. Boulder: Fall. Vol. 32, Iss. 2; p. 25 33. Infante (1978) Similarity between advocate and receiver: the role of instrumentality. Central states speech journal, 29, 187-193 34. Johnson and Kaye.(1998) Cruising is believing? Comparing internet and traditional sources on media credibility measures. Journalism & Mass Communication Quarterly 75, 325-40 35. Johnson, J., Russo, J.(1984) Product Familiarity and Learning New Information. Journal of Consumer Research. Gainesville: Jun Vol. 11, Iss. 1; p. 542 36. Kanwar, R., Olson, JC, & Sims, LS (1981). Toward conceptualizing and measuring cognitive structures. Advances in Consumer Research, 7, 122-127. 37. Kerstetter, D, and Mi-Hea Cho (2004). Prior Knowledge, Credibility and Information Search. Annals of Tourism Research, 31 (4): 961-985. 38. Klock, S J.and Traylor, Mark B.(1983) Older & Younger Models in Advertising to Older Consumers: An Advertising Effectiveness Experiment. Akron Business and Economic Review. Akron: Winter 1983.Vol.14, Iss. 4; pg. 48, 5 pgs 39. King and Sereno(1973)Attitude change as a function of degree and type of interpersonal similarity and message type. Western Speech, 37, 218-232 40. Leavitt and Kaigler-Evans(1975)More similarity versus information processing: an exploration of source and message interaction. Communication research 41. Leckenby, J.and Hong D.(1998) Using reach/frequency for Web media planning Journal of Advertising Research. New York: Jan/Feb Vol. 38, Iss. 1 42. MacKenzie, Scott B., Richard Lutz, and George E. Belch (1986), "The Role of Attitude Toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations," Journal of Marketing Research, 23 (May), 130-143 43. Marks and Olson(1981), Toward a cognitive structure conceptualization of product familiarity, Advanced in Consumer Research, Vol.8 44. Mashek(1997)How the media Covered a Listless Campaign, Arlington, VA: The Freedom Forum. 45. Monroe(1976), The Influence of Price Differences and Brand Familiarity on Brand Preferences, Journal of Consumer Research, 3(June),42-49 46. Moutinho, L. (1987) Consumer Behavior in Tourism. European Journal of Marketing 21: 5–44. 47. Nolan S.(1976) Tourists´ Use and Evaluation of Travel Information Sources: Summary and Conclusions", Journal of Travel Research, Volume: 14, Issue: 3 (1976), pp. 6-8 48. Ohanian, R. (1990). Construction and validation of a scale to measure celebrity endorsers'perceived expertise, trustworthiness, and attractiveness. Journal of Advertising, 19, 39-52. 49. O’Keefe, D. J. (1990). Persuasion: theory and research . Newbury Park, CA: Sage. 50. Park, C. Whan & V. Parker Leesig (1981), Familiarity and Its Impact on Consumer Decision Biases and Heuristics, Journal of Consumer Research, Vol. 8, pp223-230. 51. Pearce, J. A., II. (1982)Underwriting Small Business Community Growth Through Tourism Development American Journal of Small Business. Vol. 6, Iss. 3; p. 36 52. Perdue (2001) Internet Site Evaluations: The Influence of Behavioral Experience, Existing Images, and Selected Website Characteristics. Journal of Travel and Tourism Marketing 11(2/3):21–38. 53. Pew Internet & American Life Project, "Internet Activities." At the time of the study, about 5% of Internet users had visited blogs (David Whelan, "In a Fog About Blogs," American Demographics 25 [July/August 2003]: 22-23 54. Reed, M., E-commerce. (1997) .An era of confusion Marketing, 1999.No.9, pp:78 55. Rogers, Everett M. (1983), Diffusion of Innovation,3rd ed. New York 56. Ruomei Feng, Alastair M Morrison, Joseph A Ismail.(2003) East versus West: A comparison of online destination marketing in China and the USA: Free Press.. Journal of Vacation Marketing. 10, 43 57. Silverman, B. (1974). Consequences, racial discrimination, and the principle of belief congruence. Journal of Personality and Social Psychology, 29, 497–508. 58. Simons, Moyer, and Berkowitz(1970)Similarity, credibility, and attitude change: A review and a theory. Psychological Bulletin, 73, 1-16 59. Steadman, M.. (1969). How sexy illustrations affect brand recall. Journal of Advertising, 9, 15-19. 60. Staelin, R(1978). The Effects of Consumer Education on Consumer Product Safety Behavior Journal of Consumer Research. Gainesville. Vol. 5, Iss. 1; p. 30 61. Stevenson, Bruner and Kumar(2000)Webpage background and viewer attitudes. Journal of Advertising Research. New York: Jan/Apr 2000. Vol. 40, Iss. 1/2; p. 29 62. Sujan, M(1985) Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments. Journal of Consumer Research. Gainesville: Jun. Vol. 12, Iss. 1; p. 31 63. Suls, J., Martin, R., & Wheeler, L. (2000). Three kinds of opinion comparison: The triadic model. Personality & Social Psychology Review, 4(3), 219-237. 64. Swartz, T. A.(1984). Relationship between source expertise and source similarity in an advertising context. Journal of advertising, 13(2), 49-55 65. Tideswell C, Faulkner B(1999). Multidestination travel patterns of international visitors to Queensland. Journal of Travel Research. Boulder: Vol. 37, Iss. 4; p. 364 66. Vogt, C.; Stewart, S.; Fesenmaier, D.(1998) Communication Strategies to Reach First-Time Visitors. Journal of Travel and Tourism Marketing. pp. 69-89 67. Wagner(1984)Social comparison of opinions: Similarity, ability, and the value-fact distinction. Journal of psychology, 117, 197-202 68. Woodside& Davenport,(1974) the effect of sales man similarity and expertise on consumer purchasing behavior. Journal of marketing research, 11, 198-202 線上資料 1. 〈Data memo〉Pew Internet and American Life Project(2005) http://www.pewinternet.org/reports.asp 2. 〈Blogs Will Change Your Business〉《Business Week》。2005/5/2 http://www.businessweek.com/magazine/content/05_18/b3931001_mz001.htm 3. PTT實業坊網站:http://www.ptt.cc/index.html 4. 李新岳。〈席捲企業的新勢力!Blog Inc.〉。上網日期:2005年7月8日。取自: e天下: http://mag.udn.com/mag/dc/storypage.jsp?f_MAIN_ID=3&f_SUB_ID=19&f_ART_ID=15497 5. 時報旅遊網:http://www.macrotravel.com.tw/ 6. 曹秀雲。〈部落格延燒 網站紛搶進〉。上網日期:2005年7月13日。取自:中時電子報網站: http://blog.chinatimes.com/blognews/archive/2005/07/13/1285.html 7. 燦星旅遊網:http://blog.startravel.com.tw 8. 謝清富。〈超過三成的人愛自助旅行〉。上網日期:2005年7月13日。取自:東方線上網站: http://web.isurvey.com.tw 9. 〈九成網友愛旅遊 旅行偏好自己來〉。上網日期:2005年11月22日。取自:創市際市場研究顧問調查網站: http://www.insightxplorer.com/news/news_11_22_05.html 10. 〈不再相信旅遊廣告 消費者自組網路媒體蒐集資訊〉。上網日期:2005年9月28日。取自:資策會電子商務應用推廣中心網頁: http://www.find.org.tw/find/home.aspx?page=news&id=3938 11. 〈中華民國九十一年國人旅遊狀況調查〉。上網日期:2002年。 http://202.39.225.136/statistics/File/200212/91%E5%9C%8B%E4%BA%BA%E4%B8%AD%E6%91%98.htm 12. 〈「部落格使用意見調查」研究報告 (二)〉。上網日期:2005年10月31日。取自:創市際市場研究顧問調查網站: http://www.insightxplorer.com/specialtopic/blog_1031_05.html 13. 〈經濟部商業司電子商務環境整備及企業對個人電子商務推動計畫〉。上網日期:2002年11月。取自:資策會電子商務應用推廣中心網頁:http://mic.iii.org.tw/index.asp 14. 〈線上旅遊服務 新春秋戰國時代 !〉。上網日期:2003年8月18日。取自:創市際市場研究顧問調查網站: http://www.insightxplorer.com/news/news_08_18.html 15. 〈網路成為旅遊資料重要來源〉。上網日期:2003年9月30日。取自:資策會電子商務應用推廣中心網頁: http://www.find.org.tw/find/home.aspx?page=news&id=2839 16. 〈蕃薯藤2001年網路使用調查〉。上網日期:91年3月7日。取自:蕃薯藤網路調查工作小組: http://survey.yam.com/survey2001/index.html。 |