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    題名: 宏都拉斯運用台灣商業經驗的商業發展架構：線上遊戲個案
    作者: 包諾可
    Enoc Burgos Gándara
    貢獻者: 張力元
    Charles Trappey
    包諾可
    Enoc Burgos Gándara
    關鍵詞: 宏都拉斯
    Honduras
    日期: 2004
    上傳時間: 2009-09-14 09:53:38 (UTC+8)
    摘要: 宏都拉斯運用台灣商業經驗的商業發展架構：線上遊戲個案
    Chapter I
    Business Overview
    1.1 Mission and objectives
    1.2 Limitations
    1.3 Structure

    Chapter II
    Introduction
    2.1 Beginning of the gaming industry
    2.2 Current industry situation
    2.3 Future industry expectations

    Chapter III
    Market Analysis
    3.1 Market overview
    3.2 Market research
    3.2.1 Population size
    3.2.2 Sample size
    3.3 Market analysis
    3.3.1 Demographics
    3.4 Product demand analysis
    3.4.1 Analysis of results
    3.4.2 Summary of results
    3.5 Study on market supply
    3.6 Product pricing
    3.7 Marketing strategy
    3.7.1 The Product
    3.7.2 Payment
    3.7.3 Product Promotion
    3.7.4 Entry Strategy
    3.8 Market projections

    Chapter IV
    Operational Plan
    4.1 Description of operations
    4.1.1 Initial product licensing
    4.1.2 Legal considerations and procedures
    4.2 Operational details
    4.3 Business location
    4.4 Size of project
    4.5 Availability of materials and costs
    4.6 Human resources and organization
    4.6.1 Organizational structure
    4.6.2 Job descriptions
    4.6.3 Wage structure
    4.7 Installed capacity
    4.7.1 Physical location
    4.7.2 Equipment and furniture

    Chapter V
    Financial Plan
    5.1 Investment plan
    5.2 Budgets
    5.2.1 Budget costs (direct and indirect costs)
    5.2.2 Sales & management expenses
    5.3 Financial statements
    5.3.1 Income statement (pro-forma)
    5.3.2 Cash flows
    5.3.3 Statement of retained earnings
    5.3.4 Balance sheet
    5.4 Financial analysis
    5.4.1 Breakeven point
    5.4.2 Pay-back period
    5.4.3 Methods for evaluating the project
    5.5 Scenarios
    5.5.1 Legal Issues

    Chapter VI
    Social Implications
    Conclusions

    References
    Appendices
    Appendix 3.1
    Appendix 3.2
    Appendix 3.3
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    描述: 碩士
    國立政治大學
    國際經營管理碩士班(IMBA)
    92933036
    93
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0929330361
    資料類型: thesis
    顯示於類別:[國際經營管理英語碩士學程IMBA] 學位論文

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