政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/31370

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政大機構典藏 > 商學院 > 國際經營管理英語碩士學程IMBA > 學位論文 > Item 140.119/31370

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/31370

Title:	代理及在台灣地區銷售波蘭品牌保養品之營運企劃書 Business plan for gaining the distribution rights and launching of a poland branded cosmetics in Taiwan
Authors:	周君霞 Chou, Vivian
Contributors:	吳文傑 Wu, Jack 周君霞 Chou, Vivian
Keywords:	波蘭品牌保養品
Date:	2008
Issue Date:	2009-09-14 09:52:37 (UTC+8)
Abstract:	代理及在台灣地區銷售波蘭品牌保養品之營運企劃書 Business Plan for Gaining the Distribution Rights and Launching of a Poland Branded Cosmetics in Taiwan By Vivian Chou This paper presents an overview of a newly start up business project on how to be successful and profitable. The business plan begins with a brief summary of the project following with a market analyse and financial projection. This business also states out the current market status and a detailed description of the products and services, following by the sales and marketing strategies, risk analyse and concludes with management team financial summary. With this plan, we hope to start a business that could bring love and hope, besides profitability to the market by helping people in maintaining a healthy skin. 1. Executive Summary……………………………………………………. 1 1.1 Objectives………………………………………………………………………… 1.2 Mission…………………………………………………………………………… 1.3 Background of vendor: Oceanic Cosmetics Company…………………………… 1.4 Keys to Success…………………………………………………………………... 2 2 2 3 2. Company Summary…………………………………………………… 4 2.1 Company Ownership……………………………………………………………... 2.2 Start-up Summary………………………………………………………………… 4 4 3. Products and Services………………………………………………….. 6 3.1 Product and Service Description…………………………………………………. 3.2 Product Line and its Features…………………………………………………….. 6 8 4. Market Analysis Summary…………………………………………….. 13 4.1 Target Markets……………………………………………………………………. 4.2 Market Segment………………………………………………………………... 4.3 Industry Analysis…………………………………………………………………. 4.3.1 Industry Participants………………………………………………………... 4.3.2 Main Competition…………………………………………………………... 13 13 15 15 18 5. Implementation Summary…………………………………………... 30 5.1 Marketing Strategy………..……………………………………………………… 5.1.1 Product Positioning………………………………………………………. 5.1.2 Pricing Strategy…………………………………………………………... 5.1.3 Promotion Strategy…………………………………………………………. 5.1.4 Distribution Channels………………………………………………………. 5.2 Sales Strategy…………………………………………………………………... 5.2.1 Sales Forecast………………………………………………………………. 5.3 Milestones……………………………………………………………………… 30 30 30 31 31 32 33 37 6. Potential Risks………………………………………………………….. 38 7. Management Summary……………………………………………… 40 7.1 Organizational Structure……………………………………………….................. 7.2 Personnel Plan………………………………………………………………….. 40 40 8. Financial Plan…………………………………………………………... 42 8.1 Break-even Analysis……………………………………………………………… 8.2 Projected Profit and Loss………………………………………………………. 8.3 Projected Cash Flow……………………………………………………………… 42 44 45 9. Conclusion………………………………………………………………. 46
Reference:	None
Description:	碩士國立政治大學國際經營管理碩士班(IMBA) 91933013 97
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0919330131
Data Type:	thesis
Appears in Collections:	[國際經營管理英語碩士學程IMBA] 學位論文

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