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    題名: 將台灣的泡沫紅茶產業模式引進英國
    Exporting the Taiwanese Tea Bar Business Model to the UK Market
    作者: Pereira,Stephen
    貢獻者: 白德傑
    Glenbrodowsky,Brod
    Pereira,Stephen
    關鍵詞: 泡沫紅茶
    Taiwanese Tea Bar
    日期: 2006
    上傳時間: 2009-09-14 09:49:35 (UTC+8)
    摘要: 將台灣的泡沫紅茶產業模式引進英國
    Exporting the Taiwanese Tea Bar Business Model to the UK Market
    I. Executive Summary 3
    The Market 3
    The Company 3
    Objectives 4
    Mission Statement 4
    Business Model 5
    The Team 5
    The Proposal 6
    II. Company Overview and Strategy 7
    History and Background 7
    Name and Slogan. 7
    Product Offering 7
    Staff 8
    Entry and growth Strategy 8
    Key company growth milestones 10
    Location 10
    Servicescape 11
    Sourcing 11
    Pricing Strategy 12
    Sales Strategy 13
    Sales Literature 13
    Promotion and advertising strategy 14
    III. Market Review 16
    Overall Industry 16
    The Reaction of the British Consumer 18
    Product Trends 19
    Competitive Environment 22
    Industry Structure 22
    Sources of competition: 23
    Business Economics. 25
    IV. Potential Risks 29
    V. Financial Projections 32
    Projected Cash Flow Statement 32
    Monthly Cash Flow 2008 33
    Cash Flow 2009 by Month 34
    Income and Cash Flow Statement 35
    Break Even Analysis 36
    Appendix 1
    Store layout and Design 39
    Appendix 2
    Pictures of a typical store 41
    Appendix 3
    Pictures of a typical store 42
    Appendix 4
    A description of bubble tea 43
    Appendix 5
    Example of chalkboard campaign 44
    參考文獻: Caterer & Hotelkeeper. Sutton: Dec 7-Dec 13, 2006.Vol.196, Iss. 4454; pg. 42
    UK: Research - On-the-go tea: receptive public helps Unilever 6 November 2001 | Source: Datamonitor ResearchWire
    Comment: Tetley learning the art of chai tea 21 January 2005 | Source: Datamonitor http://www.just-drinks.com/article.aspx?id=80038&lk=s
    A beverage with ingredients targeted at specific medical or health benefits
    Tea market goes cold 24 May 2005 | Source: just-drinks.com http://www.just-drinks.com/article.aspx?id=85108&lk=s
    描述: 碩士
    國立政治大學
    國際經營管理碩士班(IMBA)
    94933038
    95
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0094933038
    資料類型: thesis
    顯示於類別:[國際經營管理英語碩士學程IMBA] 學位論文

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