政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/31340

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政大機構典藏 > 商學院 > 國際經營管理英語碩士學程IMBA > 學位論文 > Item 140.119/31340

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/31340

Title:	將台灣的泡沫紅茶產業模式引進英國 Exporting the Taiwanese Tea Bar Business Model to the UK Market
Authors:	Pereira,Stephen
Contributors:	白德傑 Glenbrodowsky,Brod Pereira,Stephen
Keywords:	泡沫紅茶 Taiwanese Tea Bar
Date:	2006
Issue Date:	2009-09-14 09:49:35 (UTC+8)
Abstract:	將台灣的泡沫紅茶產業模式引進英國 Exporting the Taiwanese Tea Bar Business Model to the UK Market I. Executive Summary 3 The Market 3 The Company 3 Objectives 4 Mission Statement 4 Business Model 5 The Team 5 The Proposal 6 II. Company Overview and Strategy 7 History and Background 7 Name and Slogan. 7 Product Offering 7 Staff 8 Entry and growth Strategy 8 Key company growth milestones 10 Location 10 Servicescape 11 Sourcing 11 Pricing Strategy 12 Sales Strategy 13 Sales Literature 13 Promotion and advertising strategy 14 III. Market Review 16 Overall Industry 16 The Reaction of the British Consumer 18 Product Trends 19 Competitive Environment 22 Industry Structure 22 Sources of competition: 23 Business Economics. 25 IV. Potential Risks 29 V. Financial Projections 32 Projected Cash Flow Statement 32 Monthly Cash Flow 2008 33 Cash Flow 2009 by Month 34 Income and Cash Flow Statement 35 Break Even Analysis 36 Appendix 1 Store layout and Design 39 Appendix 2 Pictures of a typical store 41 Appendix 3 Pictures of a typical store 42 Appendix 4 A description of bubble tea 43 Appendix 5 Example of chalkboard campaign 44
Reference:	Caterer & Hotelkeeper. Sutton: Dec 7-Dec 13, 2006.Vol.196, Iss. 4454; pg. 42 UK: Research - On-the-go tea: receptive public helps Unilever 6 November 2001 \| Source: Datamonitor ResearchWire Comment: Tetley learning the art of chai tea 21 January 2005 \| Source: Datamonitor http://www.just-drinks.com/article.aspx?id=80038&lk=s A beverage with ingredients targeted at specific medical or health benefits Tea market goes cold 24 May 2005 \| Source: just-drinks.com http://www.just-drinks.com/article.aspx?id=85108&lk=s
Description:	碩士國立政治大學國際經營管理碩士班(IMBA) 94933038 95
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0094933038
Data Type:	thesis
Appears in Collections:	[國際經營管理英語碩士學程IMBA] 學位論文

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