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https://nccur.lib.nccu.edu.tw/handle/140.119/31326
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| Title: | 諾基亞西門子通信合資企業的個案分析 |
| Authors: | 吳秉憶 |
| Contributors: | 洪叔民
吳秉憶 |
| Keywords: | 諾基亞西門子 |
| Date: | 2007 |
| Issue Date: | 2009-09-14 09:48:12 (UTC+8) |
| Abstract: | 諾基亞西門子通信合資企業的個案分析
Abstract
Fierce competition, technology development, trend and deregulation have changed the telecommunications industry from a static to a fast paced market in the past several years. With the ongoing consolidation of telecommunications infrastructure providers well on is way; Nokia Networks and Siemens Communications business groups announced its new joint venture company in June, 2006. The new company is named as Nokia Siemens Networks with more than 60,000-employee world wide and generating revenue of more than 17 billion Euros in 2007 under its umbrella.
Through literature review, in-depth interview, public data and company background study; this technical paper examined the key frameworks of corporate restructuring efforts including motivations, integration models, achieved synergies, brandings, key merger success factors and post-merger performances focused on Nokia Siemens Networks. The Watson Wyatt Deal Flow Model and Merger Integration Work Streams Model were used for both Nokia Siemens Networks and BenQ Siemens M&A movements. BenQ Siemens merger case study was analyzed and examined upon as Siemens served as the same merger partner for both of these corporate restructuring movements. Research conclusions included conducting thorough due diligence analyses, capable leadership, continuous communication and feedback and clearly defined integration approach were the basic cornerstones for bringing about a successful merger. Key steps and frameworks were stated explicitly to serve as guidelines.
Table of Contents
LIST OF FIGURES VI
CHAPTER 1 INTRODUCTION 1
1.1 Research Motive 1
1.2 Research Objective 2
1.3 Mergers and Acquisitions, Joint Venture and Strategic Alliance Definitions 3
1.4 Mergers and Acquisitions Backgrounds 4
1.5 Motivations for Mergers and Acquisitions 6
CHAPTER 2 LITERATURE REVIEW AND RESEARCH METHOD & FRAMEWORK 9
2.1 Literature Review 9
2.1.1 The Watson Wyatt Deal Flow Model 9
2.1.2 The Merger Integration Work Streams Model 13
2.1.3 Merger Measurement Systems 15
2.1.4 M&A in telecommunications sector 17
2.2 Research Method and Framework 19
2.2.1 Interview collection method 21
CHAPTER 3 NOKIA SIEMENS NETWORKS 23
3.1 Telecommunications Merger Trends 23
3.1.1 Ericsson 24
3.1.2 Alcatel-Lucent 24
3.2 Introduction to Nokia Siemens Networks 26
3.3 The Roots of Nokia 27
3.3.1 Entrance into electronics industry 28
3.3.2 History of mobile telephone system 29
3.3.3 Nokia – The brand 32
3.4 160 Years of Siemens’ History 35
3.4.1 Rapid expansion and achievement 35
3.4.2 The world war eras 37
3.4.3 Today’s Siemens and its future 37
3.5 Motivations Behind Nokia Siemens Networks 38
3.6 Corporate Restructure Models 41
3.6.1 The Watson Wyatt Deal Flow Model 41
3.6.2 The Merger Integration Work Streams Model 43
3.7 A New Company, for a New Era in Communications 46
CHAPTER 4 CASE STUDY – BENQ SIEMENS 50
4.1 Transaction Details 50
4.2 BenQ’s Main Acquisition Motivations 51
4.3 Corporate Restructure Model – Merger Integration Work Streams Model 52
4.4 The Downfall 55
CHAPTER 5 RESEARCH FINDINGS 58
5.1. Keys to M&A Success 58
5.2 Defining the Process of Due Diligence 60
5.3 Honest Communication 62
5.4 Structure and Staffing Framework 64
CHAPTER 6 CONCLUSIONS 67
6.1 Conclusions 67
6.2 Nokia Siemens Networks - First Year Anniversary 68
6.3 Uniting to Build the Future 70
6.4 Limitation and Future Research 71
REFERENCES 72
APPENDIXES 75
A: SEMI-STRUCTURED INTERVIEW QUESTIONS ON NOKIA SIEMENS NETWORKS M&A EFFORT 75
B: NOKIA SIEMENS NETWORKS’ INTEGRATION TEMPLATE EXAMPLE 76
C: NOKIA SIEMENS NETWORKS PRODUCT PORTFOLIO, 2007 77
D: GUIDE FOR STRUCTURED INTERVIEWS OF EXECUTIVES 79
List of Figures
FIGURE 1. MERGER DEALS THEN AND NOW. 5
FIGURE 2. THE WATSON WYATT DEAL FLOW MODEL. 10
FIGURE 3. FOUR AREAS OF MERGER MEASUREMENT SYSTEMS 15
FIGURE 4. RESEARCH FRAMEWORK. 20
FIGURE 5. INTERVIEW COLLECTION FRAMEWORK. 21
FIGURE 6. INTERVIEWEES’ BACKGROUND. 22
FIGURE 7. NOKIA’S BRAND DIMENSIONS OF THE 1990’S. 32
FIGURE 8. NOKIA AND ITS PREDECESSOR COMPANIES (1865-2005). 34
FIGURE 9. TELECOMMUNICATIONS INFRASTRUCTURE CARRIERS WITH THEIR 2006 ANNUAL SALES (COMPARATIVELY). 39
FIGURE 10. INTEGRATION MAP PROCESS AND ISSUES BASED ON WATSON WYATT DEAL FLOW MODEL. 42
FIGURE 11. NOKIA SIEMENS NETWORKS BRANDING POSITION. 48
FIGURE 12. MOBILE PHONE MARKET SHARE FOR Q2, 2005 53
FIGURE 13. BENQ SIEMENS’ BRANDING POSITION 57
FIGURE 14. PROCESS MODEL FOR DUE DILIGENCE ANALYSIS. 61
FIGURE 15. THE ORGANIZATIONAL JOHARI WINDOW. 63
FIGURE 16. COMPREHENSIVE STAFFING PROCESS MODEL. 65 |
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| Description: | 碩士
國立政治大學
國際經營管理碩士班(IMBA)
94933001
96 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0094933001 |
| Data Type: | thesis |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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