English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113822/144841 (79%)
Visitors : 51795393      Online Users : 392
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/30581


    Title: 內部行銷,工作滿足與策略性人力資源管理之關聯性研究–以w公司之船舶維修業為例
    Authors: 孫屏玉
    Contributors: 林柏生
    孫屏玉
    Keywords: 內部行銷
    工作滿足
    策略性人力資源管理
    主動薦舉派遣系統
    Date: 2005
    Issue Date: 2009-09-12 12:27:00 (UTC+8)
    Abstract:   由於規模經濟和資源使用的效率性,跨國公司均積極尋找各種有效經營的方法與途徑,並以全球觀點來進行商業活動的考量,在此前提下,相較於資本技術等具像資源在世界潮流下逐漸式微,具有抽象、不易觀察及模仿的特質的人力資源仍成為組織保持長久競爭優勢的重要因素。

      然而觀諸過去人員調派暨人力資源管理的研究、通常圍繞在人員的甄選、訓練、工作績效、及其他影響地主國適應程度的要素上,而忽略了人員於跨國企業裡服務的主動性及積極性。此外,由於產業特性不同,跨國企業也需因應產業之競爭勢態擬定策略,並據此規劃符合此策略之人力資源使用戰略,方得能於現今競爭激烈之全球市場得占先機。再者,組織內部的人力資源調派暨總籌機制,亦牽動著內部員工的滿意度,並據此延伸影響員工的績效,在組織績效的提升上扮演著相當程度的角色。

      為了瞭解跨國企業所面臨的產業環境、其管理人力資源的調派機制,與該調派機制與內部員工的滿意度等三者之聯結性,在本份論文中採用了環境、事業策略與人力資源管理策略等三維面,據此分析個案公司在現實世界中面對的競爭態勢、所採用的競爭途徑、及相因應的人力資源管理策略,並進一步發展出個案公司之薦派系統,根據該系統進行內部員工之滿意度分析。
    第一章 緒論 1
    1.1 研究背景及動機 1
    1.2 研究目的 3
    第二章 文獻探討 5
    2.1 內部行銷 5
    2.1.1 內部行銷之發展與定義 5
    2.1.2 內部行銷的衡量分類 6
    2.2 工作滿足 7
    2.2.1 工作滿足之定義 7
    2.2.2 內部行銷與工作滿足 8
    2.3 策略性人力資源管理 8
    2.3.1 策略性人力資源管理的意涵 8
    2.3.2 人力資源策略定義及其型態 9
    第三章 研究方法 19
    3.1 研究方法與資料蒐集 19
    3.2 研究架構 21
    第四章 個案研究分析 23
    4.1 w公司的外部產業環境分析 23
    4.1.1 船舶維修業介紹 23
    4.1.2 企業環境之整理 32
    4.2 w公司的內部環境與企業策略分析 34
    4.2.1 w公司內部環境分析 34
    4.2.2 w公司事業策略分析 34
    4.3 w公司的人力資源策略類型與主動薦舉派遣系統分析 40
    4.3.1 w公司人力資源策略類型分析 40
    4.3.2 w公司主動薦舉派遣系統建構 41
    4.4 w公司主動薦舉派遣系統之內部行銷作為與工作滿足之分析 46
    4.4.1 內部行銷作為分析 46
    4.4.2 工作滿足作為分析 49
    第五章 結論及建議 59
    5.1 研究結論 59
    5.2 研究建議 62
    參考文獻 64
    訪談問卷 70
    訪談問題答覆(一) 71
    訪談問題答覆(二) 77
    Reference: 一、中文
    洪明洲(1999),管理:個案、理論、辯證,台北市,華彩軟體,初版。
    鄭玟玨(2000),企業環境、企業特性、事業策略、人力資源管理策略對經營績效的影響--台灣證券投資信託事業為例,國立中山大學人力資源管理研究所,碩士論文。
    蕭富峰(1997),內部行銷,天下文化。
    二、英文
    Ansoff, H. I. (1965), Corporate Strategy: An analytic approach to business policy for growth and expansion. Hightstown, McGraw-Hill Inc.
    Armstrong, M. (1992), Strategies for human resource management:A total business approach. London:Kogan page.
    Arnett, D. B., Laverie, D. A. and Mclane (2003), “Job Satisfaction and Pride as Internal marketing Tools," Cornell Hotel and Restaurant Administration Quarterly, April, pp.87-96.
    Bak, Constance A., Leslie H. Vogt, William R. George, and I. Richard Greentree (1994), “Management by Team: An Innovative Tool for Running a Service Organization Through Internal Marketing,” Journal of Services Marketing, 8(1), pp.37-47.
    Bamey.J.B and Wright P. M. (1998), “On Becoming a Strategic Partner: the Role of Human Resource in Gaining Competitive Advantage,” Human Resource Management, pp31-46.
    Banes, James G. (1989), "The Role of Internal Marketing: If The Staff Won`t Buy IT Why Should The Customer?" Irish Marketing Review, 4(2), pp.11-21.
    Banister, P., Burman, E., Parker, I., Taylor, M. and Tindall, C. (1994), “Qualitative methods in psychology: A research guide,” Buckingham: Open University Press.
    Becker, B. and Gerhart, B. (1996). “The Impact of Human Resource Management on Organizational Performance: Progress and Prospects,” Academy of Management Journal, 39, pp.779-801.
    Berry, L. L. (1981), “The employee as customer,” Journal of Retail Banking, 3(1), March, pp.25-28.
    Bettencourt, L. A., Meuter, M. L., and Gwinner, K. P. (2001), “A Comparison of Attitude, Personality and knowledge Predictors of Service-Oriented Organization Citizenship Behaviors,” Journal of Applied Psychology, 86(1), pp.29-41.
    Bird, A., and Beechler, S. (1995), “Links between business strategy and human resource management strategy in US-based Japanese subsidiaries: an empirical investigation,” Journal of International Business Studies, 26(1), pp.23-46
    Brooks, R. F., Lings, I., and Botschen, M. (1999), “Internal marketing and customer driven wavefronts,” The Service Industries Journal, 19, 4, pp. 49-67.
    Bryman, A. (1989), Research Methods and Organisation Studies, London: Unwin and Hyman.
    Cahill, D. J. (1995), “The Managerial Implication of The Leaming Organization: A New Tool for Internal Marketing,” Journal of Services Marketing, 9(4), pp. 43-51.
    Cahill, D. J. (1996), Internal Marketing:Your Company`s Next Stage of Growth. Binghamton, N.Y. and London:Haworth Press.
    Caruana, Albert and Calleya, Peter (1998), “The effect of internal marketing on organizational commitment among retail bank managers,” International journal of bank marketing, 16(3), pp.108-116.
    Collins, B. and A. Payne (1991), “Internal Marketing: A New Perspective for HRM,” European Management Journal, 9(3), pp.261-270.
    Conduit, Jodie and Felix T. Mavondo (2001), “How critical is internal customer orientation to market orientation?” Journal of Business Research, 51(1), pp.11-24.
    George, W. R. and Gronroos C. (1989), “Developing Customer-Conscious Employee at Every Level-Internal Marketing,” In Handbook of Services Marketing. Carole A. Congram and Margaret L. Friedman, eds., AMACOM, New York.
    Gilbert A. Churchill, Jr., Neil M. Ford, Orville C. Walker, Jr. (1974), “Measuring the Job Satisfaction of Industrial Salesmen,” Journal of Marketing Research, 11(8), pp. 254-260.
    Delery, J. E. and Doty, D. H. (1996), “Modes of Theorizing in Strategic Human Resource Management: Tests of Universalistic, Contingency, and Configurational Performance Predictions,” Academy of Management Journal, 39(4), pp.802-835.
    Denzin, Z. K. and Lincoln, Y. S. (1998), The Landscape of Qualitative Research: Theories and Issue. London: Sage Publications.
    Dunn, J. D. and Stephens, E. C. (1972), Management of Personnel: Manpower Managementand Organizational Behavior, New York: McGraw-Hill Book Company.
    Fombrun, C. J., Tichy, N. M., and Devanna M. A. (1984), Strategic human resource management. New York: Wiley.
    Foreman, S., Money, A. (1995), "Internal marketing: concepts, measurement and application," Journal of Marketing Management, 11(8), pp.755-68.
    George, W. R. (1990), “Internal Marketing and Organizational Behavior: A Partnership in Developing Customer-Conscious Employees at Every Level”, Journal of Business Research, 20, pp.63-70.
    Gomez-Mejia, L. R., Balkin, D. B., and Cardy, R. L. (1998), Managing Human Resources, 2nd ED, Upper Saddle River, NJ: Prentice-Hall,Inc.
    Greene, W. E., G. D. Walls and L. J. Schrest (1994), “Interanal Marketing: The Key to External Marketing Success,” Journal of Service Marketing, 8(4), pp.5-13
    Gronroos, C. (1981), "Internal marketing an integral part of marketing theory", in Donnelly, J.H., George, W.R. (ed.), Marketing of Services, American Marketing Association, Chicago, IL, pp.236-238.
    Gronroos, C. (1983), "Strategic Management and Marketing in the Service Sector," Marketing Science Institute Working Paper Series, Report No. 83-104. Cambridge, MA: Marketing Science Institute.
    Hamel, J. (1993). Case study methods. Newbury Park, CA: Sage.
    Hofer, C. W. and Schendel, D. (1978). Strategy Formulation: Analytical Concepts. St. Paul, Minn: West.
    Homans, G. C. (1961), Social behavior: Its elementary forms. New York: Harcourt Brace & World.
    Hoppock, R. (1935), Job Satisfaction. N. Y.: Harper.
    Jeffrey A. Mello (2002), Strategic Human Resource Management. N.Y.: South-Western.
    Johnson, E. E. Scheuing and K. A. Gaida (1986), Profitable Service Marketing. Homewood, IL: Dpw-Jones Irwin.
    Johnson, E. M. and D. T. Seymour (1985), “The Impact of Cross Selling on the Service Encounter in Retail Banking,” in John A.Czepiel,Machael R. Solomon, and Carol Surprenant (ed.), The Service Encounter: Managing Employee/Customer Inetraction in Service Business, Lexington, MA: Lexington Books, pp.225-239
    Joseph, W. B. (1996), “Internal Marketing Build Service Quality,” Journal of Health Care Marketing, 16(1), pp.54-59.
    Kalleberg, A. L. (1977), “Work Value and Job Rewards, A Theory of Job Satisfaction,” American Sociological Review, 42, pp.124-143. .
    Kotler, Philip and G. Armstrong (1991), Principles of Marketing. 5th ed. Englewood, N. J.: Prentice- Hall.
    Lado, A., and Wilson, M. (1994). "Human Resource Systems And Sustained Competitive Advantage: A Competency Based Perspective." Academy of Management Review, 19(4), pp.708-709.
    Locke, E. A. (1976), “The Nature and Causes of Job Satisfaction.” In Handbook of Industrial and Organizational Psychology 25, (ed.), M. D. Dunnette, 1304. Chicago: Rand McNally.
    Miles, R., and Snow, C. C. (1984), “Designing strategic human resource systems,” Organizational Dynamics, 13(1), pp.36-52.
    Mintzberg, Henry (1978), “Patterns in Strategy Formulation,” Management Science 24(9), pp.934-948.
    Pfeffer, J., and Salancik, G. R. (1978), The external control of organizations. N.Y.: Harper & Row Publishers Inc.
    Pheffer, J. (1994), Competitive Advantage Through People, Harvard University Press, Boston, MA.
    Parasuraman, A., Leonard L. Berry, and Valarie A. Zeithaml (1991), “Refinement and Reassessment of the SERVQUAL Scale,” Journal of Retailing, 67(4), pp.420-450.
    Patton, M. Q. (1990), Qualitative Evaluation and Research Methods. (2nd ed.). Newbury Park, CA: Sage Publications, Inc.
    Piercy, N. and N. Morgan (1991), “Internal Marketing-The Missing Half of the Marketing Programe,” Long Range Planning, 24(2), pp.82-93.
    Porter, A. (1973), “The Factorial Structure of Modernity: Empirical Relationships and a Critique,” American Journal of Sociology 79(1), pp.15-44.
    Porter, L. W., and E. E. Lawler (1968), Managerial Attitudes & Performance. Homewood, Illinois: Dorsey Press.
    Raymond E. Moles & Charles C.Snow, 1984, "Designing Strategic Human Resource System", Organizational Dynamics, p40.
    Robbins, S. P. (1992), Essentials of organizational behavior. Englewood Cliffs, N.J.: Prentice Hall.
    Schuler, R. S. (1994), “Strategic human resource management:Linking the people with the strategic needs of the business,” IN R. A. Noe, J. R.H ollenbeck, B. Gerhart,P. M. Wright (ed.) Readings in Human Resource Management, pp.60.
    Schuler, R. S. (1994), Personnel and human resource management. N.Y.: West-Publishing company.
    Schuler, R. S. (1992), “Strategic human resource management : Linking the people with the strategic needs of the business,” Organizational Dynamics, 21(1), pp.18-32.
    Schuler, R. S. (1989), “Strategic human resource management and Industrial relation,“ Human Relations ”,42(2), pp.157-184.
    Smith, K. G., Guthrie J. P. and Chen M. J. (1989), “Strategy, Size and Performance,” Organizational Studies, 10(1), pp.63-81.
    Smith P. C., L. M. Kendall, and C. L. Hulin (1969), The Measurement of Satisfaction in Work and Retirement. Chicago: Rand McNally.
    Snow C. C., and Hrebiniak L. G. (1980), “Strategy, distinctive competence, and organizational performance,” Administrative Science Quarterly 25, pp.317-336.
    Tansuhaj P., Randall D. and McCullough J. (1988), "A service marketing management model: integrating internal and external marketing functions", The Journal of Services Marketing, 2(1), 31-38.
    Tichy, N. M., Fombrun, C. J., and Devanna, M.A. (1982), “Strategic human resource management,” Sloan Management Review, Winter, pp.47-61.
    Tosi, H. (1992), The Environment, organization, person contingency model: A meso approach to the study of organizations. London: JAI PRESS INC.
    Vroom, V. H. (1964), Work and Motivation. N.Y.: John Wiley.
    William P. Anthony et al. (1996), Strategic Human Resource Management. Texas: Dryden Press.
    Wright,P. M. and McMahan, G. C. (1992), “Theoretical Persprctives for Strategic Human Resource Management,” Journal of Management, 18(2), pp295-320.
    Yin, Robert K. (1989), Case Study Research: Design and Method. Newbury Park, CA: Sage.
    Description: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    93932122
    94
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0093932122
    Data Type: thesis
    Appears in Collections:[經營管理碩士學程EMBA] 學位論文

    Files in This Item:

    File SizeFormat
    index.html0KbHTML2605View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback