| Reference: | 一、網路資源
1.中央銀行網站，網址：www.cbc.gov.tw，金融統計資料
2.中國信託商業銀行網站，網址：www.chinatrust.com.tw
3.行政院金融監督管理委員會網站，網址：www.fscey.gov.tw，金融統計資
料
二、中文部份
4. Anthony Saunders & Marcia Millon Cornett( 2003)，”金融
機構管理”，美商麥格羅。希爾國際股份有限公司 台灣分公司出版
5. Bernstein & Wild(1999)，”財務報表分析”，台灣西書出版社出版
6. 白錦門。「個案法之研究」。教育研究方法論文集。（台北市：台灣書
店，民國83年），頁43-44。
stars”, Wall Street Journal, May 3, p. B1
36.Robinson, E. (1998), “China spies target corporate
America,” Fortune, March 30, pp. 118+.
37.Saporito, B. (1992), “Why the price wars never end,”
Fortune, March 23, pp 68-78; and Allen, M. and M.
Siconolfi (1993). “Dell Computer drops planned share
offering,” Wall Street Journal, February 25, p. A3.
38.Scherer, F.M. (1980), “Industry Market Structure and
Economic Performance, Boston: Houghton Mifflin.
39.Schlender, B. (1997),” On the road with Chairman
Journal, 17 (Winter special Issue), pp.109- 122
Bill,” Fortune, May 20, pp.72+
40.Sellers, P. (1995),” Sears: In with the new, out with
the old.” Fortune, Oct 16, pp.98+
41.Simonin, B.L. (1999), “Ambiguity and the process of
knowledge transfer in strategic alliances.” Strategic
Management Journal, 20(7), pp. 595-623
42.Spender, J.C. (1996), “Making knowledge the basis of a
dynamic theory of the firm,” Strategic Management
43.Stewart, T. (1995),“Getting real about brain power,”
Fortune, September 27, pp. 201+ ;
44.Stewart, T. (1995), “Mapping corporate knowledge,”
Fortune, October 30, pp.209+.
45.Symonds, W. (1998), “Paddling harder at L.L. Bean.”
Business Week, 3607, p. 72.
46.Thompson, A. A., Jr., and A. J. Strickland, III
(1987),” Strategic Management: Concepts and cases”,
4th ed., Plano, TX: Business Publications.
7. 包爾斯等(2004)，”亞洲銀行新未來”，時報文化出版企業有限公司出版
47.Thurm, S. (1998), “Copy this typeface? Court ruling
counsels caution“, Wall Street Journal, July 15, B1+.
48.Tichy, N.M. and M. A. Devanna (1986), “The
Transformational Leader. New York: John Wiley & Sons,
Inc.”, on transformational leaders
49.Welbourne, T., and A. Andrews (1998), ” Predicting the
performance of initial public offerings.” Academy of
Management Journal, 39, pp.891-919.
8. 包德溫等(2001)，”價值鏈管理”，天下遠見出版股份有限公司出版
9. 波特(1998)，”競爭策略”，天下遠見出版股份有限公司出版
10.波特(1999)，”競爭優勢（上、下）”，由天下遠見出版股份有限公司出
版
11.科利、多勒、哈迪等(2002)，”企業策略”，美商麥格羅。希爾國際股份
有限公司台灣分公司出版
12.陳錦春(2004)，”銀行管理概要”，新陸書局股份有限公司出版
13.普哈拉等(2001)，”企業策略”，天下遠見出版股份有限公司出版
14.葉重新(2001)，教育研究法，初版（台北市：心理，2001年），頁196-
197
15.鄭西園(1991)，”金融百科”，時報文化出版企業有限公司出版
三、英文部份
16.Amit, R., and P. J. H. Schoemaker (1993), “Strategic
assets and organizational rent,” Strategic Management
Journal, 14(1), pp. 33-45.
17.Bain, J.S. (1968),” Industrial Organization”, New York
18.Barney, J.B. (1986), “Strategic factor markets:
Expectations, luck and business strategy,” Management
Science, 32, pp. 1512-1514; and Barney
19.Becker, G..S. (1964),” Human Capital”, New York:
Columbia University Press.
20.Curran, J. (1997),” GE Capital: Jack Welch’s secret
weapon,” Fortune, November, 10, pp.116+
21.Farnham, A. (1997), “How Safe Are Your Secrets?”
Fortune, September 8, pp.114+.
22.Ghemawat, P. (1986). “Wal-Mart stores’ discount
operations,” Harvard Business School Case no. 9-387-
018, on “Wal-Mart; Kupfer, A. (1991) and Holder, D.
(1989). “L.L. Bean, inc. – 1974,” Harvard Business
School Case no. 9-676-014, on L.L. Bean
23.Grant, R.M. (1996), “Toward a knowledge-based theory of
the firm,” Strategic Management Journal, 17, (Winter
special issue), pp. 109-122.
24.Hatfield, D.D., J.P. Liebeskind, and T.C. Opler
(1996), “The effects of corporate restructuring on
aggregate industry specialization,” Strategic
Management Journal, 17, pp. 55-72
25.Hitt, M.A., and R. D. Ireland (1986), “Relationships
among corporate-level distinct competencies,
diversification strategy, corporate strategy and
performance,” Journal of Management Studies, 23, pp.
401 – 416;
26.Huey, J. (1997), “In search of Robert’s secret
Formula,” Fortune, Dec. 29, pp.230, for a discussion of
Robert Goizueta as a CEO
27.Laing, J.R. (1999), “Blimey! Wal-Mart, “ Barron’s,
79, p. 14 L.L.
28.Liberman, M.B. (1987). “The learning curve, diffusion,
and competitive strategy.” Strategic Management
Journal, 8, pp.441 – 452,
29.Lieberman, M.B. and Montgomery, D.B. (1988), “ First-
Mover advantage.” Strategic Management Journal, 9,
pp.41-58.
30.Lipman, S. and “R. Rumelt (1982), “Uncertain
imitability: An analysis of interfirm differences in
efficiency under competition,” Bell Journal of
Economics, 13, pp. 418-438
31.Nelson, E. (1998), “Wal-Mart accused Amazon.com of
stealing its secrets in lawsuit,” Wall Street Journal,
October 19, pp. B10.
32.Porter, M. E. (1980), Competitive Strategy, New York:
Free Press.
33.Porter, M.E. (1979), “How competitive forces shape
strategy”, Harvard Business Review, March/April, pp.
137 – 156, and Porter, M. E. (1980), Competitive
Strategy, New York: Free Press.
34.Reed, R., and R.J. Defillippi (1990). “Causal
ambiguity, barriers to imitation, and
35.Rigdon, J.E. (1993), “Workplace: Using new kinds of
corporate alchemy, some firms turn lesser lights into |
