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    题名: 無線身分辨識系統產品經銷策略
    Product Distribution Strategy for Radio Frequency Identification Products
    作者: 林建宏
    Lin, Richard
    贡献者: 邱志聖
    林建宏
    Lin, Richard
    关键词: 無線身分辨識系統
    經銷策略
    RFID
    Product Distribution Channel Strategy
    日期: 2005
    上传时间: 2009-09-12 12:17:10 (UTC+8)
    摘要: Radio Frequency Identification (RFID) has recently (2005) become a sizzling topic for discussion (Lewis 2004). It is not only the subject of conversations among engineers but also the center of focus for venture capital investors and start-ups. However, behind these glamorous scenes, there are many failures in product launches, unsuccessful business operations, and worth thinking business opportunities. Is it our expectation for this revolutionary technology too high or the business strategy is fundamentally wrong?

    As with other emerging new technologies, adequate distribution channels are required to bring commercialized RFID products to people’s daily lives. However, as with different commercial products, dissimilar product nature and characteristics require different distribution channel strategy.
    Radio Frequency Identification (RFID) has recently (2005) become a sizzling topic for discussion (Lewis 2004). It is not only the subject of conversations among engineers but also the center of focus for venture capital investors and start-ups. However, behind these glamorous scenes, there are many failures in product launches, unsuccessful business operations, and worth thinking business opportunities. Is it our expectation for this revolutionary technology too high or the business strategy is fundamentally wrong?

    As with other emerging new technologies, adequate distribution channels are required to bring commercialized RFID products to people’s daily lives. However, as with different commercial products, dissimilar product nature and characteristics require different distribution channel strategy.
    1. Introduction
    1.1 Objective
    1.2 Thesis Organization
    2. RFID Technology
    2.1 Introduce to RFID Technology
    2.2 Application Description
    2.3 RFID Market Outlook
    2.4 Major Players and Competitors
    3. A-company
    3.1 A-company Background Introduction
    3.2 General Product Description
    4. 4-C Marketing Structure
    5. Distribution Channel Analysis
    5.1 Market Segmentation
    5.2 Target Market
    5.3 Definition of Distribution Channels
    5.3.1 System Integrator (SI)
    5.3.2 Buy and Sell Distributor
    5.3.3 Distributor with System Integration Capability
    5.3.4 Direct Account
    5.3.5 End User
    6. Implication and Strategy Analysis
    7. Conclusion
    參考文獻: 1. Chiou Jyh-shen (2006) “Strategic Marketing Analysis, Framework & Practical Applications” Bestwise Publishing
    2. EPC Standard
    3. ISO/IEC FDIS 15693-1 (2000), “Identification cards – Contactless Integrated Circuit(s) cards – Vicinity cards – Part I: Physical Characteristics”
    4. ISO/IEC FDIS 15693-1 (2000), “Identification cards – Contactless Integrated Circuit(s) cards – Vicinity cards – Part II: Air Interface and Initialization”
    5. Finkenzeller, Klaus (2003) “RFID Handbook” Wiley Publishing, Inc.
    6. Griffin, Susan and Williams, Collin (2005), “RFID Futures in Western Europe” Juniper Research.
    7. Lewis, Steve (2004) “A Basic Introduction To RFID Technology And Its Use In The Supply Chain” Volume 7, Achieving Supply Chain Excellence Through Technology
    8. Mital, Tarun “The Emergence of RFID Technology” ISRC Future Technology Topic Brief / Radio Frequency Identification
    9. Philips, Carol (2004) “RFID: A Game Changing Technology” Artafact
    10. Songini, Marc (2006), “Wal-Mart Details its RFID Journey”ComputerWorld
    11. Sweeney, Patrick J. II (2006) “RFID Basics” Wiley Publishing, Inc.
    12. Webb, Steve (2005) “RFID with ROI” Integrated Solutions
    13. Zeisel, Eva and Sabella, Robert (2006), “RFID+ Exam Cram” Que Publishing
    描述: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    91932122
    94
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0091932122
    数据类型: thesis
    显示于类别:[經營管理碩士學程EMBA] 學位論文

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