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（一）英文文獻
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（二）日文文獻
1.｢ハンズ現象｣(1986.3) (株)エム・アイ・エー
2.NIKKEI BUSINESS 2003.5月號
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4.スピード顧客満足 (2001.9) ダイヤモンド社
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6.よくわかる流通業界 (1992.11) (株)日本実業出版社
7.土岐坤、中辻萬治、服部照夫 競争の戦略(1991.9)ダイヤモンド社(譯自M. E. Porter所著Competitive Strategy)
8.土岐坤、中辻萬治、服部照夫 競争優位の戦略(1991.2)ダイヤモンド社(譯自M. E. Porter所著Competitive Advantage)
9.小売の説得術 (1998.9) ダイヤモンド社
8.山田 泰造 花王の製販同盟 (1994.9) ダイヤモンド社\
9.手の復権東急ハンズ20年史 (1997.4) (株)東急ハンズ
10.内田武之 米国カテゴリーキラーの販売革命 (1998.3) 東京産 能大学出版部
11.北原 一身、金剛寺 明 流通のしくみ (1992.5) (株)日本実業出版社
12.市橋 和彦譯 P&Gのブランド戦略(1999.5)ダイヤモンド社 (譯自Charles L. Decker所著WINNING WITH the P&G 99 Principles and Practices of Procter & Gamble’s Success)
13.竹内弘高譯 競争戦略論Ⅰ東京 (1999.6) ダイヤモンド社 (譯自Michael E. Porter所著On Competition)
14.牧野 昇、月尾嘉 日本を変える新成長産業 (1994.9) PHP研究所\
15.長谷川 哲夫 お客様を100％満足させる(2000.5)(株)日本文芸社
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17.流通経済の手引き92 (1991.10) 日本経済新聞社
18.飛岡 健 この10年ビジネスは大変化する (1993.1) (株)中経出版社
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20.無印良品VSユニクロ (2000.9) 日本(株)ぱる出版
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（三）中文文獻
1.王克捷，李慧菊 合譯 (2001.5)，服務業的經營策略，天下遠見出
版(股)公司，譯自James L. Heskett所著Managing In the Service
Economy
2.吳思華（民87），策略九說（第二版），臉譜文化
3.吳興藍（民90），國際展覽行銷策略分析-以交易成本為架構，國立政治大學經營管理碩士學程未出版論文
4.吳錦宗（民90），以交易成本理論探討第三者物流的經營策略--以日用百貨產業為例，國立政治大學經營管理碩士學程未出版論文
5.呂美女，吳國禎 譯 (1994)，組織的盛衰，麥田出版(股)公司，譯自土界屋太—原著 The rise and fall of organizations
6.李宛容 譯 (1999)，品牌行銷 創造出價值與魅力來， 麥田出版(股)公司，譯自 Joe Marconi原著 Beyond Branding：How Savvy Marketers Build Brand Equity to Create Products and Open New Markets
7.李振昌，吳鄭重 譯(2001.7)，天下第一店，智庫(股)公司，Wal-Mart 譯自Sam Walton 所著 Made in America：my story
8.李聖賢 譯 (1998.9)，品牌王國 寶鹼的99條成功準則，中國生產力中心 譯自Charles L. Decker 原著 Winning with the P&G 99一書
9.邱志聖（民90），策略行銷分析，智勝文化
10.秦於理 譯 (2000)，企業競爭優勢，愛迪生國際文化事業(股)公司 譯自Jeffrey C. Shuman /David Rottenberg所著 the key to buildng and running svccessfol companies
11.張五常（民89），佃農理論，北京商務印書館
12.陳邦杰 （1991），新產品行銷 ，遠流出版
13.謝綺蓉 譯（1999），Dell的秘密，大塊文化出版（股）公司 譯自Catherine Fredman所著Direct From Dell一書 |
