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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/30037


    Title: 台灣國際新創企業之特色與經營策略
    Authors: 李亦凡
    Contributors: 譚丹琪
    李亦凡
    Keywords: 國際新創企業
    國際化
    個案分析
    Date: 2005
    Issue Date: 2009-09-11 17:06:35 (UTC+8)
    Abstract: 在貿易自由化,資訊流通迅速,運輸與通訊工具科技進步下,國際化的行為不再只是大規模企業與老企業的專利,國際新創企業這種掌握利基市場的小型企業,彈性運用有限資源,成功地在國際市場上創造競爭優勢。
    本研究的目的在瞭解台灣地區的國際新創企業之特色與經營策略,藉由次級資料的整理分析與個案訪談兩種方式,勾勒出台灣國際新創企業的整體概況,以及探討國際新創企業如何在資源有限下,於國際市場上與其他大企業相互競爭。
    從次級資料中可以發現台灣的國際新創企業相較於傳統企業,在成立時間上較晚、規模較小、產業分佈較集中、初始國際化較早,且多選擇以美洲國家做為其第一次國際化的市場,而在決策者背景上,擁有較傳統企業高比例的國際工作經驗。
    在個案訪談後,本研究發現國際新創企業的競爭優勢來源包含企業家背景、資源運用與經營策略。在企業家方面,以國際市場經驗與網絡關係最為重要,而彈性地運用企業有限的資源,尋求利基市場,將焦點集中,根據企業本身資源,選擇對自身有利的經營策略,更是國際新創企業在國際市場上成功的關鍵因素。
    總而言之,本研究發現台灣地區的國際新創企業與傳統企業擁有許多差異點,其若要在國際市場上與大型企業競爭,必須要活用企業本身的資源,有效且彈性的分配與運用,並且尋找產業中的利基點,創造屬於自己的競爭優勢。
    Reference: 一、中文資料
    1. 中華徵信所(2004),《2004年版台灣地區集團企業研究》,台北:中華徵信。
    2. 周旭華譯(2005),Michael E Porter著,《競爭策略》,台北:天下文化。
    3. 許正昇(2000),《我國製藥產業經營策略之研究》,碩士論文,國立成功大學企業管理研究所。
    4. 董國棟(2006),《製藥公司之亞洲進入策略探討》,碩士論文,國立政治大學經營管理學程,民國95年。
    5. 趙月秀、巫文玲、曹守宇(2005),《醫藥產業年鑑2005》,台北:財團法人生物技術開發中心。
    二、英文資料
    1. Andersson, S. and I. Wictor (2003), Innovative Internationalisation in New firms: Born Globals—the Swedish Case, Journal of International Entrepreneurship, 1, 3, pp.249-276
    2. Autio, E. (2005), Creative tension: the significance of Ben Oviatt’s and Patricia McDougall’s article ‘toward a theory of international new ventures’, Journal of International Business Studies, 36, pp.9-19
    3. Bell, J., R. McNaughton, S. Young, and D. Crick (2003), Towards an Integrative Model of Small Firm Internationalisation, Journal of International Entrepreneurship 1, pp. 339-362
    4. Chetty, S. and C. Campbell-Hunt (2004), A strategic Approach to internationalization: A traditional versus a “born-global” approach, Journal of International Marketing, Vol.12, No. 1, pp.57-81
    5. Gabrielsson, M., V. Sasi and J. Darling (2004), Finance strategies of rapidly-growing Finnish SMEs: Born internationals and born globals, European Business Review, Vol. 16, No. 6, pp. 590-604
    6. Karra, N. and N. Phillips (2004), Entrepreneurship goes global, Ivey Business Journal Online
    7. Knight, G. and S. T. Cavusgil (2004), Innovation, organizational capabilities, and the born-global firm, Journal of International Business Studies, 35, pp.124-137
    8. Knight, G., T. K. Madsen, and P. Servais (2004), An inquiry into born-global firms in Europe and the USA, International Marketing Review, Vol.21 No.6, pp.645-665
    9. MaAuley, A.(1999), Entrepreneurial Instant Exporters in the Scottish Arts and Crafts Sector, Journal of International Marketing, Vol. 7, No.4, pp.67-82
    10. Moen, Ø.(2002), The born globals--A new generation of small European exporters, International marketing review, Vol. 19, No. 2, pp.156-175
    11. Moen, Ø. and P. Servais (2002), Born global or gradual global? Examining the export behavior of small and medium-sized enterprises, Journal of International Marketing, Vol. 10, No. 3, pp.49-72
    12. Oviatt, B. M. and P. P. McDougall (1994), Toward a theory of international new ventures, Journal of International Business Studies, pp.45-64
    13. Oviatt, B. M. and P. P. McDougall (1995), Global start-ups: Entrepreneurs on a worldwide stage, Academy of Management Executive, Vol. 9 No. 2, pp. 30-42
    14. Oviatt, B. M. and P. P. McDougall (1997), Challenges for Internationalization Process Theory: The Case of International New Ventures, Management International Review, Vol.37, Special Issue, p.p.85-99
    15. Rasmussan, E. S., T. K. Madsen, and F. Evangelista (2001), The Founding of the Born Global Company in Denmark and Australia: Sensemaking and Networking, Asia Pacific Journal of Marketing and Logistics, 13, 3, pp.75-101
    16. Zahra, S. A. (2005), A theory of international new ventures: a decade of research, Journal of International Business Studies, 36, pp.20-28
    三、網站資料
    1. http://www.biopropharm.com/,百博生技公司網站。
    2. http://www.imshealthasia.com/1482.html,IMS Health Taiwan。
    3. http://www.itis.org.tw/index.jsp,生計中心IT IS。
    Description: 碩士
    國立政治大學
    國際經營與貿易研究所
    93351022
    94
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0093351022
    Data Type: thesis
    Appears in Collections:[國際經營與貿易學系 ] 學位論文

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