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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/30032


    Title: 反偶像明星的網路社群之初探
    Authors: 張郁欣
    Contributors: 邱志聖
    張郁欣
    Keywords: 反迷
    網路社群
    反偶像明星
    Date: 2005
    Issue Date: 2009-09-11 17:05:59 (UTC+8)
    Abstract: 近年來,在各新聞媒體中屢次報導,網路上所成立反偶像明星的社群,這股網路上反偶像明星社群的現象,不僅在台灣出現,國外也有許多反偶像明星社群的成立。然而國內外對反迷的學術研究卻是非常少的。因此,本研究將偶像文本分為道德倫理、美學表演以及真實合理三個文本,透過網路民族誌的研究方法,對反迷家族進行深入探討,了解反迷反對偶像明星的原因為何?其在與偶像文本互動上的關係,以及在打造偶像明星品牌時,最需要注意哪一個面向的議題。研究結果顯示,而反迷反的理由,除了道德文本、美學倫理文本、合理真實文本之外,我們從可以獨立出另外一項原因,即其他偶像明星的迷,為了其喜愛的偶像明星進而反對成為反迷,這類的反迷是迷的積極、主動表現之一。在三個文本互動上,反迷們會因為偶像明星的道德文本,而拒絕從表演的角度來看文本。然而道德倫理文本雖在美學表演文本之上,在反迷家族中,美學文本卻是不可缺少的部份。最後在打造偶像明星時,偶像明星品牌的擁有者,即其經紀公司,最需要注意的為偶像明星的道德倫理文本議題。
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    線上資料:
    1.http://blog.yam.com/ccu_telecom/archives/1054396.html
    2.http://mag.udn.com/mag/dc/printpage.jsp?f_ART_ID=1422
    3.http://www.members.tripod.com/i_hate_britney/we_hate_britney.htm
    4.http://tw.club.yahoo.com/
    5.http://tw.club.yahoo.com/clubs/veryhatehate5566/
    6.http://tw.club.yahoo.com/clubs/hate_Rainie_beach/
    7.http://tw.club.yahoo.com/clubs/3878_Cnydi_3878/
    8.http://www.warnermusic.com.tw/community/forum/viewtopic.php?t=164660
    Description: 碩士
    國立政治大學
    國際經營與貿易研究所
    93351005
    94
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0093351005
    Data Type: thesis
    Appears in Collections:[國際經營與貿易學系 ] 學位論文

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