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    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/29994
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/29994


    Title: 從虛擬社群意識探討線上遊戲使用者的行為影響因素
    Authors: 陳縵緽
    Contributors: 賴士葆
    林宏遠

    陳縵緽
    Keywords: 線上遊戲
    虛擬社群意識
    信任感
    娛樂性
    沉迷
    Date: 2007
    Issue Date: 2009-09-11 17:00:56 (UTC+8)
    Abstract: 線上遊戲的市場隨著科技的發展與網路普及,遊戲人口逐年不斷地增加,產業的急速成長,無論是在全球或是台灣,都是不容忽視的,故也吸引了產學界許多關注。多人互動的線上遊戲,透過網路無地域性限制的特性,各地遊戲玩家都可透過遊戲提供業者的伺服器平台,在網路上連線對戰或互動分享,而這種遊戲玩家間有共同的嗜好或目的,自發或半自發性而產生的群聚,可被視為是虛擬社群的一種。
    在線上遊戲相關文獻裡,以使用者的科技接納角度去處理遊戲玩家行為的問題時,大多由遊戲軟體設計本身,或線上遊戲玩家的個人經驗等方面進行分析,鮮少有研究是以線上遊戲的多人即時互動特色,亦即遊戲玩家全體所構成的虛擬社群意識角度去進行探討。
    因此本研究主要以虛擬社群角度切入,對於線上遊戲玩家的虛擬社群意識與其行為間相關性,採科技接受模型為基礎進行分析,並輔以其他相關構念,如:信任感、娛樂性與沉迷行為等,證實線上遊戲玩家的行為所受到的影響。
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    Description: 碩士
    國立政治大學
    企業管理研究所
    93355067
    96
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0933550671
    Data Type: thesis
    Appears in Collections:[企業管理學系] 學位論文

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