| Reference: | 一、中文部份
1. 陳振燧 (民85)，「顧客基礎的品牌權益衡量與建立之研究」，國立政治大學企業管理研究所博士論文。
2. 柯宜君 (民89)，「消費者認知之產品品質、服務品質及價格對滿意度及忠誠度之影響-於三種有形性比重不同服務業之比較」，國立政治大學企業管理研究所碩士論文。
3. 紀琇蓉 (民90)，「不同形式之產品線延伸以及所有權狀態對品牌評價的影響」，國立中央大學企業管理研究所碩士論文。
4. 張茂嵩 (民91)，「契合度與產品知識對品牌策略效果之影響」，國立政治大學企業管理研究所碩士論文。
5. 陳姿君 (民91)，「品牌延伸對母品牌反饋效果影響因素之研究」，國立嘉義大學銷與流通管理研究所碩士論文。
6. 沈雲驄、湯宗勳合譯(1998)，品牌行銷法則，David A. Aaker 著，商業週刊出版股份有限公司。
7. 邱皓政(民90)，「社會與行為科學的量化研究與統計分析—SPSS中文視窗版資料分析範例解析」，五南圖書出版公司，台北。
二、英文部份
1. Aaker, David A. and Kevin L. Keller (1990), "Consumer Evaluations of Brand Extensions," Journal of Marketing, 54 (January), 27-41.
2. Aaker, David A.（1990）, “Brand Extensions: The Good, the Bad, and the Ugly,” Sloan Management Review, 31 (Summer), 47-56.
3. Barone, Michael J., Paul W. Miniard, and Jean B. Romeo (2000), "The Influence of Positive Mood on Brand Extension Evaluations," Journal of Consumer Research, 26 (March), 386-400.
4. Batt, Rosemary (1999), "Work Organization, Technology, and Performance in Customer Service and Sales," Industrial and Labor Relations Review, 52 (July), 539-64.
5. Boush, David M. and Barbara Loken (1991), "A Process-Tracing Study of Brand Extension Evaluation," Journal of Marketing Research, 29 (February), 35-50.
6. Broniarczyk, Susan M. and Joseph W. Alba (1994), "The Importance of the Brand in Brand Extension," Journal of Marketing Research, 31 (May), 214-28.
7. Campbell, Margret C., and Ronald C. Goodstein (2001), “The Moderating Effect of Perceived Risk on Consumers’ Evaluation of Product Incongruity: Preference for the Norm,” Journal of Consumer Research, 28 (December), 439-449.
8. Cohen, Joel B. and Kunal Basu (1987), "Alternative Models of Categorization: Towards a Contingent Processing Framework," Journal of Consumer Research, 13 (March), 455-72.
9. Garvin, David A. (1984), “What Does Product Quality Really Mean,” Sloan Management Review, 26 (Fall), 25-43.
10. G.Lynn Shostack,”Breaking Free from Product Marketing (1977),” Journal of Marketing, 41 (April), 73-80.
11. Iacobucci (1998), "Services: What Do We Know and Where Shall We Go? A View from Marketing," Advances in Services Marketing and Management, 7(May), 1-96.
12. John, Loken and Joiner(1998), “The Negative Impact of Extensions:Can Flagship Products Be Diluted?” Journal of Marketing, 62 (1), 19-32.
13. Keller, Kevin L. (1998), “Strategic Brand Management: Building, Measuring, and Managing Brand Equity,” Upper Saddle River, NJ: Prentice Hall.
14. Kotler, Philip (2003), Marketing Management, Prentice-Hall International, Inc.
15. Larsson, Rikard and David E. Bowen (1989), "Organization and Customer: Managing Design and Coordination," Academy of Management Review, 14 (April), 213-33.
16. Laurent, Gilles and Jean-Noel Kapferer（1985）, ”Measuring Consumer Involvement Profiles,” Journal of Marketing Research, Vol. 22, Iss. 1, pp.41- 53
17. Loken, Barbara and John Deborah Roedder (1993), "Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?" Journal of Marketing, 57 (July), 71-84.
18. Lovelock, Christopher C. (1983), “Classifying Service to Gain Strategic Marketing Insights,” Journal of Marketing, 47 (3), 9-20.
19. Milberg, Sandra J., Whan Park, and Michael S. McCarthy (1997),”Managing Negative Feedback Effects Associated with Brand Extension: The Impact of Alternative Branding Strategies,” Journal of CustomerPsychology, 6 (2), 119-140.
20. Olshavsky, R.L. (1985), “Perceived Quality in Consumer Decision Making: An Integrated Theoretical Perspective,” Perceived Quality, 3-29.
21. Park, C. Whan, Sandra Milberg, and Robert Lawson (1991), “Evaluation of brand extensions: The Role of Product Feature Similarity and Brand Concept Consistency,” Journal of Consumer Research, 18 (September), 185-193.
22. Ries, A.L. and J. Trout (1986), Positioning: The Battle for Your Mind, New York: McGraw-Hill.
23. Shostack, G. Lynn (1977), "Breaking Free from Product Marketing," Journal of Marketing, 41 (April), 73-80.
24. Smith D.C. and C.W. Park (1992), “The Effects of Brand Extensions on Market Share and Advertising Efficiency,” Journal of Marketing Research, 24 (Aug), 296-313.
25. Tauber, Edward M. (1981), “Brand Franchise Extensions: New Products Benefit from Extension Brand Name,” Business Horizons, 24 (1), 36-41.
26. Tauber, Edward E. (1988), "Brand Leverage: Strategy for Growth in a Cost Control World," Journal of Advertising Research, 28 (August/September), 28-32.
27. Van Riel, Allard C.R., Jos Lemmink, and Hans Ouwersloot (2001), "Consumer Evaluations of Service Brand Extensions," Journal of Service Research, 3 (February), 220-231
28. Zeithaml, Valarie A. and Mary J. Bitner (1996), Services Marketing, New York: McGraw-Hill.
29. Zeithaml, Valarie A. (1988). “Consumer Perception of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence,” Journal of Marketing, 52 (July), 2-22. |
