政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/29939
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文笔数/总笔数 : 113656/144643 (79%)
造访人次 : 51732000      在线人数 : 621
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻
    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/29939


    请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/29939


    题名: aSTAR.com 名媛網 - 女性美夢成真的線上社群網站商業計畫
    aSTAR.com entertainment - A girl`s dreams-come-true online social network service business plan
    作者: 周紘德
    Chou, Steven
    贡献者: 黃思明
    周紘德
    Chou, Steven
    关键词: 網路交友
    Internet Dating
    日期: 2008
    上传时间: 2009-09-11 16:54:24 (UTC+8)
    摘要: 每個女孩都有個夢想，希望某天能成為光鮮亮麗的鎂光燈焦點，擁有美好的物質生活。亞洲社會普遍有這種女子愛慕虛榮的現象，尤其以台灣最為風氣盛行。台灣過去的10年間，電視偶像劇如雨後春筍般地快速成長，儼然成為台灣電視收視群的最大戲劇種類之一。而大部分的這些偶像劇內容不外乎是講述某位平凡小女子與有錢有權的公子哥兒的偶然相遇，燦爛的交集為平凡的女子帶來人生的轉捩點。從無到有，從平凡百姓到坐擁榮華富貴，人見人愛的，已成為時下台灣年輕女性最喜愛的電視橋段，也同時投射出她們幻想成為劇中女主角的渴望。從2001年紅極一時的 『流星花園系列』 到2008年底剛剛落幕且創下台灣電視史上收視率最高的偶像劇 『命中注定我愛你』。這些偶像劇的成功在在顯示出台灣女性心理對平凡女麻雀變鳳凰的遭遇有極大的連結。

    只要有需求，供給的市場就會浮現，aSTAR.com名媛網正是以台灣數百萬年輕女性福祉為出發點而創造出來的全新Web2.0 虛擬網路社群新概念。突破市面網路社群框架，開發史無前例的虛擬平台再搭配養成概念的線上社群互動設計，aSTAR.com名媛網將為台灣女性提供獨一無二的虛擬世界新體驗。透過各式機制和會員互動以及打造一間充滿獨特奢華的精緻空間，女性使用者現實社會中得不到的虛榮心和眾人目光將可在aSTAR.com名媛網上得到滿足。

    詹宏志:『台灣還有再做100家網路上市公司的機會』。 aSTAR.com名媛網將會在台灣網路社群市場大放光芒，朝上市的終極目標前進。
    Every girl has a very dream, a dream that one day they will live a famously glamorous life with luxurious material-world satisfaction. This phenomenon of females pursuing vanity is especially evident in Asian countries, particularly in Taiwan. In past 10 years, there has been a rapidly growing surge of teen-idol dramas in Taiwan`s television-show-making industry. The storyline of the majority of these idol dramas portrays one thing and one thing only and that is the story of a very ordinary girl falling in love with a life-turning rich and handsome young man and live a happily ever after life. From the nearly decade-ago Meteor Garden(流星花園) to the most recent television super hit Destiny Love(命中注定我愛你), they all share this very pattern and both received enormously high viewership from female audience.

    Where there is demand, there is supply. aSTAR.com is the solution to fulfill this inner wish of Taiwanese females. With an unprecedented Vanity Room Space concept and an interactive social networking platform, aSTAR.com is proud to bringing this brand new online social networking experience to Taiwan`s audience. aSTAR.com users will be able to enjoy the fun of building up their very own virtual rooms with precious and exclusive collections for showcase and, at the same time, experiencing a series of interesting networking interaction with other aSTAR users to win the Socialite title.

    “Taiwan has room for at least a hundred more Internet companies` IPO,” a quote from Taiwan`s famous Internet entrepreneur, Hung-Tze Jan(詹宏志). aSTAR.com, with its virtual space and socialite networking experience, will make big presence in Taiwan`s Internet market and reach ultimate IPO goal.
    參考文獻: This is a business plan, not a normal research thesis format, thus having no need for bibliography.
    描述: 碩士
    國立政治大學
    企業管理研究所
    96355067
    97
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0096355067
    数据类型: thesis
    显示于类别:[企業管理學系] 學位論文

    文件中的档案:

    档案 大小格式浏览次数
    index.html0KbHTML2570检视/开启


    在政大典藏中所有的数据项都受到原著作权保护.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈