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中文文獻：
1. 余主惠(2002)，「廠商行銷投入對品牌權益影響長期觀點之研究」，國立政治大學企業管理研究所
2. 洪順慶(2005)，《行銷管理》。台北市：新陸書局。
3. 南方朔(1991)，《「反」的政治經濟學》。台北市：久大書局。
4. 許惠珠(1986)，「音樂對廣告效果影響之研究」，國立台灣大學商學研究所碩士論文。
5. 陳建文(2003)，「無線廣告呈現方式與無線網站型態對廣告效果之影響」，國立交通大學傳播所未出版碩士論文。
6. 彭縱仁(2003)，「音樂特性在不同涉入情境下對廣告效果影響途徑之研究」，國立台灣大學商學研究所碩士論文。
7. 博報堂生活総合硏究所編; 鍾霓譯(2006)，《五感的時代 : 視.聽.嗅.味.觸覺的消費社會學》。臺北市 : 中衛發展中心。
8. 黛安.艾克曼(Diane Ackerman)作; 莊安祺譯(2007)，《感官之旅 : 感知的詩學》。臺北市 : 時報文化。
參考網站：
1. 美國行銷協會(AMA)：www.ama.org.com
2. 實力傳播(Zenith Optimedia)：http://www.zenithoptimedia.com/home/ |
