政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/29891

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/29891

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政大典藏 > College of Commerce > Department of Business Administation > Theses > Item 140.119/29891

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/29891

Title:	總統大選對有政商關係企業之股票異常報酬之影響
Authors:	陳岱佑 Chen, Tai Yu
Contributors:	賴士葆陳岱佑 Chen, Tai Yu
Keywords:	政商關係總統大選事件研究法股票異常報酬
Date:	2006
Issue Date:	2009-09-11 16:48:13 (UTC+8)
Abstract:	台灣政商關係綿密而深化，企業往往透過各種方式建立政商關係，建立與政府組織的網絡關係，並獲得企業經營上的資源與能力。自從1996年台灣舉辦首次的總統大選後，選舉議題就一直是國人關心的焦點。本研究以台灣地區擔任重要企業協會組織之常務理事之個人所屬之企業為政商關係判定的標準，繼而以台灣總統大選為研究事件，以事件研究法探討總統大選對有政商關係企業之企業價值的影響。由於台灣2004年之總統大選過後發生嚴重的藍綠衝突，該次結果造成政治經濟上的動盪反映在當時的股票市場，本研究將該次事件視為特殊事件，因此在研究上分別針對採用2004年樣本與排除2004年樣本來進行研究。研究結果發現，若採用2004年之樣本，則選舉事件會使得有政商關係企業之股票價值出現負向的異常報酬，但若政黨輪替與否對股價異常報酬所造成的影響則沒有顯著性的差異；若排除2004年的資料，研究結果則發現有無政黨輪替確實會對有政商關係企業之企業股價產生顯著性的影響。因此企業經營者與投資人應將選舉事件對公司價值所造成的影響納入考量，才能在企業經營與投資策略上做出最理想的決策。
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Description:	碩士國立政治大學企業管理研究所 94355003 95
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0094355003
Data Type:	thesis
Appears in Collections:	[Department of Business Administation] Theses

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