Reference: | 1.林佩璇,「個案研究及其在教育研究上的應用」,中正大學主編:質的教育研究方法,2000年。 2.余朝權,現代行銷管理,五南圖書出版公司,1991年。 3.簡清隆,「台灣汽車行銷通路組織選擇之研究」,私立大葉大學事業經營研究所碩士論文,2000年。 4.趙義隆,「國產小汽車代理制與經銷制通路力量之比較」,國立臺灣大學商學研究所碩士論文,1993年。 5.劉正雄,「國產小客車行銷通路權力之研究」,國立中興大學企業管理研究所碩士論文,1998年。 6.劉璁翰,「企業導入ERP系統階段性關鍵成功因素之研究」,國立台灣科技大學生產系統 工程與管理研究所碩士論文,2002年。 7.Bell, M. L., “Marketing: Concepts and strategy (3rd ed.)”, Boston, Massachusetts: Houghon Mifflin Company, 1979 8.Bowersox, Donald J, and M.Bixby Cooper, “Strategic Marketing Channel Management”, New York: McGraw-Hill, 1992 9.Fifield, P., Marketing strategy. Jordan Hill, Oxford: Butterworth-Heinemann Ltd, 1992. 10.L. W. Stern, A. I. El-Ansary and Anne T. Coughlan, “Marketing Channels,5th ed.”, California: Good-Year., 1996 11.L. W. Stern, and A. I. El-Ansary, “Marketing Channel”, Prentice-Hall, Englewood Cliffs, New Jersey, 1992 12.Lusch, Robert F. & James R. Brown, “Interdependency, Contracting, and Relational Behavior in Marketing Channels,” Journal of Marketing, Vol. 60, pp.19-38, 1996 13.Mason, J. B., & Mayer, M. L., Modern retailing: Theory and practice (5th ed.), Homewood, Illinois: Irwin, 1990 14.Merriam, S. B., Case Study Research in Education, Thousand Oaks, CA: Jossey-Bass, 1988. 15.P. Kotler, “Marketing Management: Analysis, planning, implementing, control (8th ed.)”, New York: Prentice Hall, 1994 16.P. Kotler, “Marketing Management: Analysis, planning, implementing, control(9th ed.), New York: Prentice Hall, 1997 17.Reve, T. and L. W. Stern, “The Relationship Between Interorganizational Form, Transaction Climate, and Economic Performance in Vertical Interfirm Dyads,” Lexington Books, Institute of Retail Management, New York University, pp.75-102., 1986 18.Robicheaux, R. A. and A. I. EI-Ansary, “A General Model for Understanding Channel Member Behavior,” Journal of Retailing, Vol. 52, Iss. 4, pp.437-442, 1976. 19.Rosenbloom, B. and R. Anderson, “Channel Management and Sales Management: Some Key Interfaces,” Journal of the Academy of Science, Vol. 21, Iss. 3, pp.226-233, 1985 20.Rosenbloom, Bert and Rolph Anderson, “Channel Management and Sales Management: Some Key Interfaces”, Journal of the Academy of Science, Vol. 21, pp.226-233, Summer 1985 21.Stake, R. E., The Art of Case Study Research, Thousand Oaks, CA: Sage Publication, 1995. 22.V.K. Rangan, M.A. Menezes, and E.P. Maier, “Channel selection for new industrial products:A framework, Method, and Application”, Journal of Marketing, Vol.56, Jul.1992. 23.Woo C. Y. and Willard, C., “Performance Representation in Business Policy Research: Discuss and Recommendation”, Paper presented at the 23rd Annual National Meetings of the Academy of Management, Dallas, 1983 24.Yin, R. K., Case Study Research: Design and Methods, 2nd ed., CA: Sage Publication, 1994. |