Reference: | 中文參考書目: 羅家德企劃,黃彥憲譯(1999),Cliff Allen,行銷Any Time---1對1網際網路行銷,台北:跨世紀電子商務。 沈慧聲譯(1998),Joseph A. Devito,人際傳播,台北:揚智文化。 趙學信譯(1999),Kevin Kelly, NET & TEN,台北:大塊文化。 謝綺蓉譯(1998),Richard Koch, 80/20法則,台北:大塊文化。 方世榮譯(1999),Philip Kotler, Gary Armstrong,行銷學原理,台北:東華書局。 李清祥譯(1994),Robin Fairlie著,DM與資料庫行銷,台北:遠流。 李天任、藍莘譯(1995),Wimmer & Dominick,大眾媒體研究,台北市:亞太圖書。 楊長苓、王原賢、謝孟叡譯(1997),David Morse,線上世界指介,台北市:貓頭鷹出版,城邦文化發行。 王憶茹(1998),有線電視系統關係行銷之研究---以大台北地區為例,台北:中國文化大學新聞研究所碩士論文。 荒木圭基,吳國禎譯(1991),行銷管理電腦化之戰略與戰術,台北:經濟部國貿局。 洪缇婕(2004),顧客關係管理導入媒體產業之初探性研究-以數位電視為例,新竹,國立交通大學傳播所碩士論文。 項月霞(1997),電腦暨網際網路專有名詞註解,台北市:儒林圖書。 湯文華(1997),關係行銷在消費性市場上應用之研究,台北:大同工學院事業經營研究所。 黃育智(1994),直效行銷Q&A/ --初版.--台北市:商周文化,農學社總經銷。 黃雅婷(1999),電視新聞製播品質管制---ISO9002應用之研究,台北:國立政治大學廣播電視學系碩士論文 張瑞玲(1995),商業銀行零售金融關係行銷之研究,台北:國立政治大學企管研究所碩士論文 遠擎管理顧問公司編(2001),顧客關係管理深度解析:Customer Relationship Management in Sight,台北:遠擎顧問公司。 盧希鵬(1998),網路優勢三十六計--電子市場完全攻略本,台北市:商業周刊出版:城邦文化發行。 英文參考書目: Aronson, Elliot(1980).The Social Animal. 3rd ed. San Francisco: W.H. Freeman. Belch & Belch(1999). Advertising and Promotion: An Integrated Marketing communications Perspective. fourth edition, McGraw-Hill Company. Berry, L.(1986). “Big Ideas in Services Marketing” Journal of Consumer Marketing, Spring. p.47-51 Chadwick-Jones, J.K.(1976).”Social Exchange Theory: Its Structure and Influence in Social Psychology.” New York: Academic Press. Copulsky, J. & Wolf, J.(1990). “Relationship Marketing: Positioning for the Future.” The Journal of Business Strategy. Vol.11 No.4 pp.16-20 Czepiel, J. A., (1990). “Managing relationships with customers: A differentiating philosophy of marketing.” Bowan, D.E., Chase, R.B., Cummings, T.G.(Eds.). Service Management Effectiveness:Balancing Strategy, Organization, Human Resources, Operation and Marketing, Jossey-Bass Publishers, San Francisco, pp. 299-323. Gergen, K.J., M. S. Greenberg, and R.H. Willis, (1980).” Social Exchange : Advances in Theory and Research.” New York: Plenum Press. Gronoos, Christian, (1991). “Relationship Marketing: The Strategy Continuum.” Journal of Academy of Marketing Science.23(4). Halevy, A.Y.(2001). “Answering queries using views: A survey. Very Large Database” J., 10(4): 270-294 Hill & Jones(1995). Strategic Management Theory: An Integrated Approach. third edition, Houghton Mifflin Company. Hull R. (1997). “Managing Semantic Heterogeneity in Database: A Theoretical Prospective.” Proceedings of the 16th ACM SIGMOD-SIGACT-SIGART International Conference on Management of Data and Symposium on Principles of Database Systems(PODS’97). Tuscan, Arizona, United States. ACM Press, New York, NY, USA. IBM Punlications(2001). “Strengthening Customer Relationships with e-business.” BusinessWeek Strategic Programs. http:www.ibm.com Accessed-July 2001. Jackson, R. & Paul Wang, (1994).” Strategic Database Marketing.” Illinois: NTC Business Book Jecker, Jon. and David Landy,(1969). “Liking a Person as a Function of Doing Him a Favor.” Human Relations 22371-378. Kalakota, R., & Robison, M. (1999). E-Business: Roadmap for Success. Addison-Wesley, Harlow. Leonard, A. C., Villiers, C.(2000). “The Nature of End-User Relationships in the Development of Electronic Commerce Applications.” SIGCPR 2000, Evanstom Illinois, USA. Levins, Ilyssa, (1998). “One-On-One Relationship Marketing Comes Of Age.” Journal of Medical & Media, June 1998 Martin, R.W. & James, F.(1991). Promotion Strategy: Managing the Marketing Communication Process 台北:華泰書局。 Maurizio L. (2002). “Data Integration: A Theoretical Perspective. Proceedings of the twenty-first ACM SIGMOD-SIGACT-SIGART International Conference on Management of Data and Symposium on Principles of Database Systems” Madison, Wisconsin, United States. ACM Press, New York, NY, USA. Messick, R.M., and K.S. Cook, eds.(1983). Equity Theory: Psychological and Sociological Perspectives New York: Praeger. Morgan, R. & Hunt, S.(1994)”The Commitment-Trust Theory of Relationship Marketing” Journal of Marketing. Jul. Vol.58 pp.20-38 Newell, F.(2000). Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing. McGraw-Hill, New York. Pepper, Don, & Martha Rogers(1993).The One to One Future: Building Relationships One Customer at a Time New York: Doubleday. Peterson, R.A. Balasubramanian, S. Bronnenburg, B.J.(1997). “Exploring the Implications of theIinternet for Consumer Marketing” Academy of Marketing Science. Volume 25, Issue 4, 329-346 Shani, D & Chalasani S.(1992). “Exploiting Niches Using Relationship.” The Journal of Consumer Marketing. Vol.9 No. 3 pp.51-60 Stone, Bob(1989) Successful Direct Marketing Methods . Chicago: NTC Business Books. Thibaut , J.W., and H.H. Kelly(1959). “The Social Psychology of Groups” New York: Wiley. Reissued(1986). New Brunswick, N.J.. Transaction Books.Ullman J.D., (1997). ”Information Integration Using Logical Views” In Proceedings of the 6th International Conference on Database Theory(ICDT’97). Volume 1186 of Lecture Notes on Computer Science, pages 19-40. Springer. Walster, E., G. W. Walster and E. Berscheid(1978). Equity: Theory and Research. Boston: Allyn & Bacon. 【網路及其他參考】 周庭銳,顧客價值與顧客忠誠度的建立http://www.lib.nkfust.edu.tw/~tchou/cvm1.htm 洪順慶,淺談關係行銷:http://ba.nccu.edu.tw/schoolfellow/1998/199812-3.htm IBM,如何建置關係行銷(Relationship Marketing)電子商務網站---e-Taipei,台北e起來──網際網路商業應用展暨研討會演講摘要整理 :http://www.cnpedia.com/Update%20no2/p8.htm 陳世運,網路行銷成功模式探討http://www.find.org.tw/trend_friendly_print.asp?trend_id=1118 http://crayon.net http://udnstars.com http://www.easypop.com 演講:羅家德,網上社群與顧客關係管理演講,時間地點為2003年8月15日華威葛瑞廣告股份有限公司。 |