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政大機構典藏 > 傳播學院 > 傳播學院碩士在職專班 > 學位論文 > Item 140.119/29713

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/29713

Title:	臺灣電視公司歷屆總統選舉新聞偏差之研究：1996-2008 Political Bias in Taiwan Television Enterprise`s Coverage of the four Presidential Elections in Taiwan: 1996-2008
Authors:	林裕展 Lin , Yu Chan
Contributors:	羅文輝 Lo, Ven Whei 林裕展 Lin , Yu Chan
Keywords:	政治偏差總統選舉新聞所有權民營化台視 political bias presidential election news Taiwan Television Enterprise ownership influence
Date:	2008
Issue Date:	2009-09-11 16:09:48 (UTC+8)
Abstract:	本研究主要目的是以內容分析法分析台視在報導1996 年至2008年的四屆總統大選時，選舉新聞的政黨偏差現象，並進一步剖析台視民營化前後，所有權轉變對選舉新聞政治偏差的影響。研究結果顯示，台視在民營化前的三屆（1996年、2000年、2004年）總統大選中，皆出現明顯政治偏差，且偏差方向均對執政黨較為有利。但台視民營化後，選舉新聞的政治偏差情形變得較不明顯，在2008年的總統大選中，台視的選舉新聞已遠比以往公正。為了解所有權轉變對台視選舉新聞公正性的影響，本研究以深度訪談法專訪十名台視記者，分析四屆總統選舉時的採訪歷程。受訪者皆認為，台視在民營化前，政府及執政黨明顯影響選舉新聞報導；但民營化後，政府及執政黨的影響力降低，台視選舉新聞已較為公正。 This study examines how Taiwan Television Enterprise reported the campaign and candidates during the 1996, 2000, 2004, and 2008 Presidential Elections in Taiwan. A content analysis of evening news coverage of election news coverage of the television station indicated that there were significant quantity bias, source bias, and presentation bias in its coverage of the first three presidential election campaigns. However, the television station was more balance in its coverage of the 2008 presidential campaign. A depth interview of 10 reporters of the television station indicated that ownership structure has direct or indirect influence on election coverage of the station. The change of ownership of the station in 2007 has contributed to the achievement of more balanced election coverage in the 2008 presidential election.
Reference:	參考文獻……………………………………………79 一、中文書目…………………………………………79 二、英文書目…………………………………………83
Description:	碩士國立政治大學傳播學院碩士在職專班 95941008 97
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0095941008
Data Type:	thesis
Appears in Collections:	[傳播學院碩士在職專班] 學位論文

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