English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113656/144643 (79%)
Visitors : 51738243      Online Users : 513
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/24816


    Title: 焦點團體研究法的理論與應用
    Other Titles: Focus Group: Theory and Application
    Authors: 鄭夙芬
    Cheng, Su-feng
    Keywords: 質化研究;研究設計;招募;主持;資料處理與分析
    qualitative research;research design;recruitment;moderating;data analysis
    Date: 2005-05
    Issue Date: 2009-01-13 17:17:13 (UTC+8)
    Abstract: 在過去的二十年中，焦點團體研究法由於其蒐集質化資料的能力、所蒐集之資料的性質廣泛與內容豐富、以及研究方法應用的多元性，受到國外學術界廣泛的注意與應用。但此一研究方法在台灣地區的應用，目前大多集中在商業性的研究，並未受到其他學衛領域太大的重視。因此，本文的目的在於有系統地介紹此一研究方法，除了對焦點團體研究法的起源、發展歷史及其理論做一簡介之外，並將討論此一研究方法的優缺點，同時也將詳細介紹此一方法之執行步驟、問卷設計原則、團體組成與型態、資料處理方式與分析方法；此外，也將就執行過程中的一些問題，討論其與資料品質之間的關係。本文希望透過對此一方法的介紹與討論，能提供研究者另一種研究方法的選擇，更希望能有拋磚引玉的作用，引發其他研究者的興趣，從而產生豐富的研究成果。
    Focus group research has become a popular technique for gathering qualitative data over the past two decades, and is used across a wide variety of different fields. But focus group hasn`t drawn much attention in Taiwan`s academic community. The application is mostly concentrated in marketing research. Therefore, the purpose of this paper is to introduce the focus group research systematically to the Taiwan academic community, and hopefully this method can be adopted by more students. In this paper, the origins, development, strengths and weakness of focus group will be introduced. We will also introduce the steps of conducting focus group, and some useful process to manage and analyze the copious data produced by the group discussions.
    Relation: 選舉研究 12,(1),211-239
    Data Type: article
    Appears in Collections:[選舉研究中心] 期刊論文

    Files in This Item:

    File Description SizeFormat
    211239.pdf1206KbAdobe PDF21083View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback