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    政大機構典藏 > 傳播學院 > 廣告學系 > 期刊論文 >  Item 140.119/17750
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/17750


    Title: 競選文宣新媒介-台灣政治性資訊網路現況研究(1995)
    Other Titles: The Use of New Media in Campaigns: A Study of Taiwan`s Current Political Information Networks(1995)
    Authors: 莊伯仲;鄭自隆
    Date: 1995
    Issue Date: 2008-12-18 17:27:59 (UTC+8)
    Abstract: 本研究係對台灣應用於競選傳播的政治性資訊網路(BBS與WWW)的起源、發展與現況作成文獻紀錄,以作為後續研究的參考。此外,亦針對利用政治性資訊網路進行競選傳播時,所遭遇之網路環境、定位、行銷、傳播對象、內容設計、資訊更新、系統連線、系統安全、網路毀謗與法令規範等十項問題出討論。
    Relation: 廣告學研究, 7, 85-119
    Data Type: article
    Appears in Collections:[廣告學系] 期刊論文

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