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    政大機構典藏 > 傳播學院 > 廣告學系 > 期刊論文 >  Item 140.119/17747
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/17747


    Title: 國際比較廣告規範之研究
    Other Titles: Study on International Comparison Advertising : A Legal Approach
    Authors: 祝鳳岡
    Date: 1994-07
    Issue Date: 2008-12-18 17:26:49 (UTC+8)
    Abstract: 本研究目的,主要是站在法律的角度切入,運用多元分析(Pluralistic analysis),分析探研國際比較廣告的規範,以檢討全球性比較廣告的政策。由於台灣廣告業透過國際策略聯盟越益國際化,台灣比較廣告是否需要自由化,仍須針對世界性的趨勢,從事系統性及通盤性的檢討。本研究希望透過世界性比較廣告規範的瞭解,越能理性的思考此一廣告技巧的問題。如何正視比較廣告以及如何在執行比較廣中獲取最大的公眾利益都是我們廣告研究中應努力的方向。
    Relation: 廣告學研究, 5,93-110
    Data Type: article
    Appears in Collections:[廣告學系] 期刊論文

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