政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/17744

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | Items with full text/Total items : 113656/144643 (79%)
Visitors : 51715748 Online Users : 555

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer

政大典藏 > College of Communication > Department of Advertising > Periodical Articles > Item 140.119/17744

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/17744

Title:	候選人電視辯論訊息策略及其效果之研究
Other Titles:	Verbal Modality Effects on Impressions of Political Candidates: An Analysis from Taipei City Mayoral Debate
Authors:	鄭自隆
Date:	1995-01
Issue Date:	2008-12-18 17:26:26 (UTC+8)
Abstract:	本研究係以內容分析法分析1994年台北市長選舉候選人電視辯論之語文訊息，再以儀器（PACT）收集受測者對三位候選人訊息之動態評價，二者交叉分析以瞭解傳播效果。研究發現，此次電視辯論挑戰者採取攻勢，現任者採取守勢；電視辯論對挑戰者有利，對現任者不利；攻擊對手之評價較陳述政見高；攻擊時應採用理性訴求策略；候選人應維持形象的穩定性（stability），不應涉入與形象不符的爭論；而選民對候選人的印象若已定型，則電視辯論並不能產生改變的效果。
Relation:	廣告學研究, 5, 43-84
Data Type:	article
Appears in Collections:	[Department of Advertising] Periodical Articles

Files in This Item:

File	Size	Format
112.pdf	3622Kb	Adobe PDF2	1126	View/Open

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

Loading...