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    请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/17682


    题名: The Acquisition of Consumer Skills and Materialism in Adolescents: A Cross-cultural Comparison
    作者: 郭貞
    Kuo,Cheng
    日期: 1993-01
    上传时间: 2008-12-18 17:13:11 (UTC+8)
    摘要: Two theoretical approaches--the learning approach and the family communication pattern approach --were and integrated in examining the acquisition of consumer skills and materialism in both the American youths and the Chinese youths.Two cross sectional surveys were conducted in which 443 American adolescents in a midwest state of the United States and 712 Chinese adolescents from the largest metropolitan city in Taiwan were studied. The LISREL covariance analy-sis was used to achieve the two objectives：（1）to examine the cross-cultural measurement comparability,and（2）to compare the cross-cultural differences and similarities in the structural relationships between latent variables in the proposed models. Results from the study suggested that there were more differences than similarties in the process of consumer socialization. In addition, the two communication-related theoretical models did work jointly in accouting for the socialization outcomes.
    關聯: 廣告學研究, 1, 67-98
    数据类型: article
    显示于类别:[廣告學系] 期刊論文

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