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Please use this identifier to cite or link to this item:
https://nccur.lib.nccu.edu.tw/handle/140.119/160144
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| Title: | SCAMPER intervention enhances creative performance by activating goal-directed association brain networks in constrained product-design tasks |
| Authors: | 葉玉珠
Yeh, Yu-Chu;Hsu, Wei-Chin;Chang, Chih-Yen |
| Contributors: | 師培中心 |
| Date: | 2025-10 |
| Issue Date: | 2025-11-13 10:58:21 (UTC+8) |
| Abstract: | SCAMPER (Substitution, Combination, Adaptation, Modification, Putting to other uses, Elimination, and Rearrangement) is a well-known technique that provides a structured approach to generating creative ideas. However, the underlying neural mechanisms behind its effectiveness remain unexplored. Accordingly, this study investigated changes in neural activation following the learning of SCAMPER using Functional Magnetic Resonance Imaging (fMRI). Thirty college students were randomly assigned to either the experimental group or the control group. The experimental group watched a SCAMPER tutorial, whereas the control group watched a natural-scene video. All participants underwent brain scans while performing tasks both before and after the intervention. The behavioral and fMRI results suggest that the goal-directed association intervention through SCAMPER tutorial enhances creative thinking in constrained product design tasks. Notably, such goal-directed association involves the coactivation of the Default Mode Network and Executive Control Network. Specifically, this process requires the cooperation of the right inferior parietal lobule, supramarginal gyrus, and right middle frontal gyrus. Additionally, we found that activation of the right precuneus was positively correlated with creativity performance, while activation of the right anterior cingulate cortex was negatively correlated with creativity performance. Lastly, the orbital frontal cortex is involved in decision-making during these constrained creativity tasks. |
| Relation: | Creativity Research Journal, pp.1-16 |
| Data Type: | article |
| DOI 連結: | https://doi.org/10.1080/10400419.2025.2568322 |
| DOI: | 10.1080/10400419.2025.2568322 |
| Appears in Collections: | [師資培育中心] 期刊論文
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