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Title:	傳統塑膠產業公司發展新產品策略分析－以M公司發展雷射微投影光機與智慧給藥醫材為例 Strategic Analysis of New Product Development in the Traditional Plastic Industry: A Case Study of M Company's Laser Micro-Projection Module and Smart Medical Drug Delivery Device
Authors:	張嘉正 Chang, Chia-Cheng
Contributors:	陳明進 Chen, Ming-Chin 張嘉正 Chang, Chia-Cheng
Keywords:	塑膠模具射出成型產業雷射微投影光機智慧給藥器材策略分析 Plastic injection molding industry Laser micro-projection module Smart medical drug delivery device Strategic analysis
Date:	2025
Issue Date:	2025-11-03 14:43:24 (UTC+8)
Abstract:	本研究以M公司為研究個案，探討其如何藉由精密模具與塑膠射出成型技術優勢，進入雷射微投影光機與智慧給藥醫材等新產品市場。透過SWOT、PEST、產品生命週期、波特五力分析、核心競爭力分析(VRIIN)模型與策略矩陣（BCG及安索夫矩陣）等分析架構，全面評估其策略機會與競爭優勢。研究結果顯示，M公司新產品具備高技術、高進入門檻之特性，惟發展該產品之新事業需整合內部資源並搭配明確商業模式與組織功能政策，方能實現策略目標。本文建議企業應聚焦於品牌建構、法規佈局與全球客戶策略，穩固其多角化發展優勢，並提供其他中小型製造商策略轉型之參考。 This study takes Company M as a case study to explore how it leverages its strengths in precision mold manufacturing and plastic injection molding technology to enter new markets such as laser micro-projection modules and smart medical drug delivery devices. By applying strategic frameworks including SWOT, PEST, Product Life Cycle, Porter’s Five Forces, Core Competency Analysis (VRIIN), and Strategic Matrices (BCG and Ansoff Matrix), this study provides a comprehensive evaluation of the company’s strategic opportunities and competitive advantages. The findings of this study indicate that Company M’s new product lines are characterized by high technological barriers and entry thresholds. However, to achieve strategic objectives, the company must effectively integrate internal resources with a clear business model and functional organizational policies. The results suggest that Company M should focus on brand building, regulatory planning, and global customer strategies to strengthen its diversification advantage, offering valuable insights for other small-sized manufacturers undergoing strategic transformation.
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Description:	碩士國立政治大學經營管理碩士學程(EMBA) 112932084
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0112932084
Data Type:	thesis
Appears in Collections:	[Executive Master of Business Administration] Theses

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