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https://nccur.lib.nccu.edu.tw/handle/140.119/159420
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| 題名: | 第三方訊號之有效性：探討如何克服新興市場企業國際化正當性挑戰
The Effectiveness of Third-Party Signals in Overcoming Legitimacy Challenges in the Internationalization of Emerging Market Firms (EMFs) |
| 作者: | 思駿
Tsalits, Aktsar Hamdi |
| 貢獻者: | 黃國峯
傅浚映
Huang, Kuo-Feng
Fu, Jyun-Ying
思駿
Aktsar Hamdi Tsalits |
| 關鍵詞: | 訊號理論
新興市場企業（EMFs）
國際化
正當性挑戰
獨立第三方訊號
附屬第三方訊號
signaling theory
emerging market firms (EMFs)
internationalization
legitimacy challenges
independent third-party signal
affiliated third-party signal |
| 日期: | 2025 |
| 上傳時間: | 2025-09-01 16:59:08 (UTC+8) |
| 摘要: | 本論文探討新興市場企業（EMFs）於國際化過程中，如何透過第三方訊號應對兩種模式下不同的正當性挑戰：直接出口與參與全球價值鏈（GVCs）。研究指出，直接出口須同時取得東道國顧客的規範性與認知性正當性；而 GVCs 參與則主要依據主導企業的要求，獲取規範性正當性。本研究聚焦於兩類第三方訊號：獨立第三方訊號（ITS），如國際認證；以及附屬第三方訊號（ATS），如外國股權關係。以世界銀行企業調查（WBES）之企業層級數據進行分析，結果顯示 ITS 與 ATS 均有助於提升出口績效與 GVCs 參與，但其效果會因國際化模式及利害關係人對訊號的解讀而異。在出口市場中，東道國顧客傾向系統性地評估新興市場企業的訊號，並結合國際經驗與原產國形象（COO）等額外線索；在此情境下，ITS 與 ATS 呈替代關係，其效果會因國際經驗而減弱，但在 COO 形象較佳時則會增強。相較之下，GVCs 主導企業多依賴啟發式判斷，較少需要額外線索，但 ITS 與 ATS 仍呈替代關係。本論文的主要貢獻有三：第一，提出依附屬關係分類的第三方訊號架構，填補訊號理論的概念缺口；第二，融合認知與歸因觀點，建構模型以解釋東道國顧客與主導企業在評估正當性時如何解讀 ITS 與 ATS；第三，從整體理論層面連結新興市場企業國際化、來源國劣勢、正當性與訊號理論（特別是其認知面向），整合先前分別探討的文獻。
This dissertation examines how emerging market firms (EMFs) address distinct legitimacy challenges associated with two internationalization modes: direct exporting and participation in global value chains (GVCs), through the use of third-party signals. It theorizes that direct exporting requires both normative and cognitive legitimacy from host-country customers, whereas GVC participation primarily demands normative legitimacy as defined by lead firms. The study focuses on two types of third-party signals: independent third-party signals (ITS), such as international certifications, and affiliated third-party signals (ATS), such as foreign equity ties. Using firm-level data from the World Bank Enterprise Survey (WBES), the analysis shows that both ITS and ATS positively affect EMFs’ export performance and GVC participation, but their effectiveness varies by internationalization mode and depends on how stakeholders interpret the signals. Drawing on the cognitive perspective of signaling theory, the findings indicate that host-country customers in export markets systematically evaluate signals of EMFs and often rely on additional cues, such as international experience and country-of-origin image (COO). In this setting, ITS and ATS act as substitutes—their effects are weakened by international experience but enhanced when the COO image is less negative. By contrast, lead firms in GVCs tend to rely on heuristic evaluations and may not require additional cues. In this context, ITS and ATS also demonstrate a substitutive relationship, although this effect appears context-specific. This dissertation makes three key contributions. First, it introduces a novel classification of third-party signals based on the affiliative relationship between the signal source and the firm, addressing a conceptual gap in signaling theory. Second, it advances understanding of EMF internationalization by integrating cognitive and attribution perspectives to develop a model which explain how host-country customers and lead firms interpret ITS and ATS when evaluating legitimacy. Third, it offers a holistic theoretical contribution by linking EMFs’ internationalization, the liability of emergingness, legitimacy, and signaling theory—especially its cognitive dimension—bringing together literatures previously examined in isolation. |
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| 描述: | 博士
國立政治大學
企業管理學系
109355510 |
| 資料來源: | http://thesis.lib.nccu.edu.tw/record/#G0109355510 |
| 資料類型: | thesis |
| 顯示於類別: | [企業管理學系] 學位論文
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