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| 題名: | 認同塑造：探討YouTube如何參與台灣原住民兒童對自身文化的理解
Curating Identity: Exploring the Role of YouTube in Shaping Taiwanese Indigenous Children’s Understanding of their Cultures |
| 作者: | 蕭家威
Hsiao, Chia-Wei |
| 貢獻者: | 游絲涵
Yu, Ssu-Han
蕭家威
Hsiao, Chia-Wei |
| 關鍵詞: | 社群媒體
刻版印象
媒體民主化
媒體再現
原住民文化
能供性
Social media
Stereotypes
Media democratization
Media representation
Indigenous culture
Affordance |
| 日期: | 2025 |
| 上傳時間: | 2025-09-01 15:39:07 (UTC+8) |
| 摘要: | 這篇論文涵蓋媒體再現予能供性理論，並佐以媒體民主化概念，探討社群媒體，尤其是YouTube，在台灣原住民小朋友文化認同與理解過程中，所扮演的角色。藉由質性研究方法，包括深度訪談和主題分析，本研究發現原住民兒童，傾向「偶然地」和「被動地」觀看YouTube上的原住民文化內容。小朋友們的文化互動；並且，他們接收原住民文化內容的情形不盡相同。根據現有的社交圈和YouTube的演算法，原住民兒童對其文化與群體，往往會有不同的解讀與詮釋。例如，有些研究參與者認同YouTube上流行但刻板的原住民文化再現，但另一些研究參與者卻不認同。
本論文揭露YouTube，並不直接決定原住民兒童的文化認同。研究參與者們在訪談中，皆不認同YouTube平台的檢舉機制，而且針對原住民文化可能被認定為不適當內容提出疑慮。相關討論在在強調了YouTube「能供性」(affordance)的作用，意即以商業利益和使用者參與為導向的演算法。在特定情況下，YouTube可能增加原住民文化的能見度和接近性，某種程度上民主化文化領域。然而，相較民主化作用，該平台更可能助長優勢文化與霸權群體。換句話說，YouTube更多時候並不賦權弱勢群體，反倒強化主流霸權文化，也就無助於民主參與。
本論文聚焦在台灣社會中屬於弱勢群體的兒童，透過分析他們在YouTube上如何參與原住民文化內容的詮釋與傳播，強調文化接收的複雜性。藉此，反思該社群影音平台在當代帶原住民文化與認同扮演的角色。此研究也說明YouTube，在各文化領域裡，行使再現權力並無民主化原住民等少數群體的資訊，並討論該平台如何將削弱文化多元性的責任，轉嫁至使用者身上。
Considering media representation theory together with affordance theory and the notion of media democratization, this thesis addresses the role of social media, with a focus on YouTube, in shaping Taiwanese indigenous children’s cultural understanding and identity. By using qualitative methods, including interview and thematic analysis, this research reveals that indigenous children tend to engage with indigenous content on YouTube incidentally and passively. Their engagement is often dependent on existing social circles and YouTube algorithms. In addition, based upon their personal experiences and YouTube viewing habits, indigenous children have different interpretations of their cultures and communities. Some are more likely to agree with popular, if not stereotypical, representations of indigenous culture on YouTube, whereas others oppose such representations.
This thesis reveals that YouTube does not play a deterministic role in the making of cultural identity. It shows how research participants disagreed with the platform’s reporting mechanisms and expressed concern about indigenous cultural content being categorized as inappropriate by the platform. Discussions as such highlight YouTube’s affordance – algorithms – which is driven by commercial interests and user engagement. This thesis demonstrates that under certain circumstances YouTube can increase the visibility of and the accessibility to indigenous content, hence democratizing the cultural sphere to some extent. However, the platform is more likely to promote dominant cultures and hegemonic identities. In this respect, YouTube does not empower minorities, but enhances hegemonic cultures, posing a threat to democratic engagement.
This thesis has brought to the fore the complexity of the ways in which children from minorities engaged with YouTube, calling attention to the platform’s role in facilitating or hindering indigenous cultural understanding. It sheds light on YouTube’s exercise of representational power in the cultural realm and its failings in democratizing information about indigenous minorities. This thesis has also discussed how the platform transfers the responsibility for undermining inclusivity to its users. |
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| 描述: | 碩士
國立政治大學
國際傳播英語碩士學位學程(IMICS)
110461011 |
| 資料來源: | http://thesis.lib.nccu.edu.tw/record/#G0110461011 |
| 資料類型: | thesis |
| 顯示於類別: | [國際傳播英語碩士學程] 學位論文
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