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| 题名: | 數位時代的樂齡生活: 台灣銀髮族共享經濟平台之構想
Active Aging in the Digital Era: A Sharing Economy Platform Concept for Older Adults in Taiwan |
| 作者: | 呂姜昱如
Lu, Chiang-Yu-Ju |
| 贡献者: | 史蘭亭
Say, Alicia
呂姜昱如
Lu, Chiang-Yu-Ju |
| 关键词: | 高齡社會創新
活躍老化
高齡者
共享經濟
同儕對等交換
商業模式
Innovation in aging society
Active aging
Older adults
Sharing economy
Peer-to-peer exchange
Business model |
| 日期: | 2025 |
| 上传时间: | 2025-09-01 15:21:16 (UTC+8) |
| 摘要: | 臺灣與許多高齡化社會一樣，隨著人口結構的轉變，如何重新定位高齡者積極參與與貢獻的角色，已成為亟需關注的議題。本研究探討臺北市與新北市55歲以上中高齡者，如何透過同儕間的知識與技能交換參與共享經濟活動。研究首先進行一場與負責推動世代共居政策之政府官員的探索性訪談，據此設計結構式問卷，以更深入了解目標族群之需求與態度。問卷共回收112份有效樣本，結果顯示，自我實現與社會連結等情感性因素為主要的參與驅動力；而安全疑慮、對科技的陌生感，以及對新型態互動的不熟悉，則構成參與障礙。基於此，研究提出「智享站（ShaWise）」共享經濟平台商業模型，以促進高齡者間具意義的互動與參與。該平台結合價值主張畫布（Value Proposition Canvas）與永續商業模型畫布（Sustainable Business Model Canvas）進行設計，並採分階段推動策略，涵蓋信任建立、數位導入與活動設計三大面向。本研究成果不僅為高齡友善平台的規劃與設計提供實務參考，亦對高齡社會創新發展，特別是臺灣的情境，提出具體建議。
Taiwan, like many aging societies, faces a growing need to reimagine the role of older adults as active contributors to community life. This study explores how adults aged 55 and above in Taipei and New Taipei City can participate in the sharing economy through peer-to-peer knowledge and skill exchange. The research was motivated by an exploratory interview with a government official overseeing an intergenerational co-living initiative, which informed the design of a structured survey. Findings from 112 older adults reveal that emotional drivers like self-fulfillment and social connection encourage participation, while concerns about safety, technology, and unfamiliarity remain significant barriers. In response, the study proposes ShaWise (智享站), a business model for a sharing economy platform designed to foster meaningful engagement among older adults. Guided by the Value Proposition Canvas and Sustainable Business Model Canvas, the platform features a phased rollout that addresses trust-building, digital onboarding, and activity design. This study offers practical insights for inclusive platform design and innovation in aging societies. |
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| 描述: | 碩士
國立政治大學
應用經濟與社會發展英語碩士學位學程(IMES)
111266023 |
| 資料來源: | http://thesis.lib.nccu.edu.tw/record/#G0111266023 |
| 数据类型: | thesis |
| 显示于类别: | [應用經濟與社會發展英語碩士學位學程 (IMES)] 學位論文
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